Amazon
Email Marketing Manager, AHS Performance Marketing
Amazon, Seattle, Washington, us, 98127
Description
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.
The AHS Performance Marketing Team is seeking a talented, customer-obsessed, Email Marketing Manager to own the strategy and execution for the Email channel. In this role you will be the single threaded owners for the Email channel for specific AHS businesses. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with various channel leads. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Email well, has experience working on Sonar (knowledge of Salesforce Email Marketing is a plus), knows Amazon Email best-practices, and the various tools to improve both the design and personalization of the channel. In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write powerful documents to influence and align senior leadership.
This is a highly visible position and you will have the opportunity to engage and influence Directors and Sr. Managers across AHS.
#everydaybetter
Key job responsibilities
• Own AHS Email Marketing Strategy and Execution to drive business goals
• Build new mechanisms to simplify workflows
• Build Email marketing calendars and forward looking plans, with internal business, product and tech partners
• Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement
• Work closely with Creative and Design partners to experiment, document and share learnings
• Represent AHS Performance Marketing in key business reviews including operating planning reviews and quarterly and monthly business reviews
• Develop, report, and continually improve email channel performance metrics
A day in the life
You will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.
About the team
AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Amazon Health Services (AHS) is on a mission to make it dramatically easier for customers to find, choose, afford and engage with the services, products, and professionals they need to get and stay healthy. We use design, service and technology to provide the best possible customer experience and change the way people think about healthcare.
The AHS Performance Marketing Team is seeking a talented, customer-obsessed, Email Marketing Manager to own the strategy and execution for the Email channel. In this role you will be the single threaded owners for the Email channel for specific AHS businesses. You will develop the customer messaging, value proposition, channel strategy, forecast, and then lead execution with various channel leads. You will hold a high bar for measurement of marketing activities and will define success metrics, measurement methods and reporting processes for your efforts. The ideal candidate understands Email well, has experience working on Sonar (knowledge of Salesforce Email Marketing is a plus), knows Amazon Email best-practices, and the various tools to improve both the design and personalization of the channel. In addition, you work extremely effectively in a matrix organization, influence partner teams to align on strategy and secure high performing placements, develop win-win partnerships with other teams and write powerful documents to influence and align senior leadership.
This is a highly visible position and you will have the opportunity to engage and influence Directors and Sr. Managers across AHS.
#everydaybetter
Key job responsibilities
• Own AHS Email Marketing Strategy and Execution to drive business goals
• Build new mechanisms to simplify workflows
• Build Email marketing calendars and forward looking plans, with internal business, product and tech partners
• Develop, deliver and measure marketing experiments and programs to drive AHS customer adoption and engagement
• Work closely with Creative and Design partners to experiment, document and share learnings
• Represent AHS Performance Marketing in key business reviews including operating planning reviews and quarterly and monthly business reviews
• Develop, report, and continually improve email channel performance metrics
A day in the life
You will build and develop the email marketing for AHS. This will include working closely with marketers, product, design, tech and BI teams across AHS to grow adoption and engagement for OneMedical, Amazon Clinic, and Amazon Pharmacy. This includes developing learnings that helps understand customer behavior and what most engages our customers and reflect this in your marketing strategy and tactics. You will engage with senior leadership to share your ideas and how we can build the next generation of marketing for AHS. You will develop a robust experimentation plan and create mechanisms to learn and grow quickly.
About the team
AHS Performance Marketing owns driving new customers to all Amazon Health businesses including OneMedical, Amazon Clinic, and Amazon Pharmacy. We look to automate optimization for each channel and are constantly looking for scale. We are heavily data driven and Customer Obsessed and are excited to partner with Data Engineering leaders to unlock customer behavioral signals to best serve our customers. We are a team that does not take ourselves too seriously, other than the work to help customers. We hold a high bar for our experiences and strategies. Please reach out if you'd like to learn more.
Basic Qualifications
4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Preferred Qualifications
Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.