Upperline Health
Senior Director of Marketing
Upperline Health, Nashville, Tennessee, United States, 37247
About Us
A Specialty Path to Good HealthUpperline Health is one of the nation's largest specialty practices providing comprehensive chronic care through frequent specialist visits. Founded in 2017, Upperline is based out of Nashville, TN and serves patients in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kentucky, Michigan, New Jersey, Ohio, Tennessee, and Virginia. Our mission is to transform specialty healthcare by improving how specialists engage with patients and partner with PCPs, payers and other providers
We believe:Triage is temporary.Treatment is transformative. Upperline Health providers coordinate patients' care among a team of specialists - physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs.
Through a patient-centered approach, we enhance the healthcare experience by living our Upperline CARES values-fostering strong Connections, holding ourselves to the highest level of Accountability, demonstrating Resilience in addressing both immediate and long-term health needs, committing to Excellence in patient care, and focusing on a Service mentality that places patients at the heart of everything we do.
We put patients at the center of value-based care
About the Sr. Director of Marketing
Upperline Health is seeking a Sr. Director of Marketing to lead all the marketing and communications efforts for the company.
This will include all aspects of marketing including brand identity, digital advertising, print, product positioning, and community relations for our rapidly growing physician practice and Accountable Care Organization (ACO). This person should enjoy fast paced environments, rolling their sleeves up to problem solve, and constantly adapting the processes and systems to support our physicians in the field and our ACO initiatives.
The leader in this role should have a comprehensive understanding of how to build and manage a multi-site healthcare marketing and advertising strategy. They will also be responsible for positioning our ACO in the marketplace. They will employ processes to ensure consistent and professional digital and print footprints for all of Upperline and its affiliates, as well as work with operations to set goals, budgets and strategies to achieve those targets. They will work to onboard new acquisitions and incorporate or merge their brand identity into Upperline or its affiliate. This person will work with outside vendors and internal staff to achieve the goals needed. The Sr. Director of Marketing is a key contributor to the growth of Upperline and our ACO across the country, specifically helping our new providers and de novo opportunities, increase same store growth and to transition new practices.
What You'll DoWork collaboratively across the organization to plan, direct and lead the implementation of strategic marketing and advertising programs for all affiliates of UpperlineOwn and manage vendors and team to optimize multiple marketing channels including: SEO optimization, reputation management, digital advertising, branding and logo, print material, social media, physician liaisons in various markets and any other mediums as neededConduct industry research, brand management, business development, community connectivity efforts and service line marketing and awarenessWork proactively with operational leadership and serve as the liaison for advertising or media outlets to ensure Upperline is at the forefront of appropriate opportunitiesResponsible for Upperline and its affiliate marketing spend and calculating and reporting on ROIManage all internal and external communication channels and messagingQualifications
5+ years of multi-site healthcare experience, preferably with a private equity sponsorExperience in a high-growth or early-stage start-up is a plusBachelor of Science degree in business administration, marketing or related field is required.Master's degree in business administration, marketing, or related field is preferred.Excellent communication, conceptual, critical thinking, analytical, problem-solving abilities and organizational skillsSolid understanding of inbound and omnichannel marketingUnderstanding of analytics/measurement approachesUnderstanding of PPC and SEOUnderstanding of all channels of marketing executionExperience managing and mentoring othersStrong attention to detail and proofreading skills
About You
Self-starter: you have a bias towards action, flexibility and thrive in a fast-paced and evolving work environment
Entrepreneurial: you crave responsibility and want to shape the vision and direction of the company
Problem solver: you have a talent for synthesizing complex projects, can independently translate high-level goals into actionable plans, and enjoy implementing process
Relationship-builder: you can influence and motivate people at all levels across a variety of job functions
Determined: you demonstrate servant leadership and roll up your sleeves and do whatever it takes to make things successful; you are persistent in overcoming obstacles and take calculated risk to overcome them
Naturally curious: you always look for ways to innovate and improve
Motivation: you seek to improve processes, products and services; demonstrate accuracy and thoroughness and set challenging goals
Planning/Organizing: You are good at prioritizing a high volume of demanding tasks and goals and use your time and resources efficiently to set and achieve your goals and those on your team
Benefits
Comprehensive benefit options include medical, dental, and vision, 401K (matching), PTO and parental leave.
Compensation
Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience.
This is a hybrid position based in the Nashville corporate office.
A Specialty Path to Good HealthUpperline Health is one of the nation's largest specialty practices providing comprehensive chronic care through frequent specialist visits. Founded in 2017, Upperline is based out of Nashville, TN and serves patients in Alabama, Arkansas, California, Connecticut, Florida, Georgia, Indiana, Kentucky, Michigan, New Jersey, Ohio, Tennessee, and Virginia. Our mission is to transform specialty healthcare by improving how specialists engage with patients and partner with PCPs, payers and other providers
We believe:Triage is temporary.Treatment is transformative. Upperline Health providers coordinate patients' care among a team of specialists - physicians, advanced practice providers, care navigators, pharmacists, dieticians, and social workers for integrated treatment that addresses patients' immediate and long-term health needs.
Through a patient-centered approach, we enhance the healthcare experience by living our Upperline CARES values-fostering strong Connections, holding ourselves to the highest level of Accountability, demonstrating Resilience in addressing both immediate and long-term health needs, committing to Excellence in patient care, and focusing on a Service mentality that places patients at the heart of everything we do.
We put patients at the center of value-based care
About the Sr. Director of Marketing
Upperline Health is seeking a Sr. Director of Marketing to lead all the marketing and communications efforts for the company.
This will include all aspects of marketing including brand identity, digital advertising, print, product positioning, and community relations for our rapidly growing physician practice and Accountable Care Organization (ACO). This person should enjoy fast paced environments, rolling their sleeves up to problem solve, and constantly adapting the processes and systems to support our physicians in the field and our ACO initiatives.
The leader in this role should have a comprehensive understanding of how to build and manage a multi-site healthcare marketing and advertising strategy. They will also be responsible for positioning our ACO in the marketplace. They will employ processes to ensure consistent and professional digital and print footprints for all of Upperline and its affiliates, as well as work with operations to set goals, budgets and strategies to achieve those targets. They will work to onboard new acquisitions and incorporate or merge their brand identity into Upperline or its affiliate. This person will work with outside vendors and internal staff to achieve the goals needed. The Sr. Director of Marketing is a key contributor to the growth of Upperline and our ACO across the country, specifically helping our new providers and de novo opportunities, increase same store growth and to transition new practices.
What You'll DoWork collaboratively across the organization to plan, direct and lead the implementation of strategic marketing and advertising programs for all affiliates of UpperlineOwn and manage vendors and team to optimize multiple marketing channels including: SEO optimization, reputation management, digital advertising, branding and logo, print material, social media, physician liaisons in various markets and any other mediums as neededConduct industry research, brand management, business development, community connectivity efforts and service line marketing and awarenessWork proactively with operational leadership and serve as the liaison for advertising or media outlets to ensure Upperline is at the forefront of appropriate opportunitiesResponsible for Upperline and its affiliate marketing spend and calculating and reporting on ROIManage all internal and external communication channels and messagingQualifications
5+ years of multi-site healthcare experience, preferably with a private equity sponsorExperience in a high-growth or early-stage start-up is a plusBachelor of Science degree in business administration, marketing or related field is required.Master's degree in business administration, marketing, or related field is preferred.Excellent communication, conceptual, critical thinking, analytical, problem-solving abilities and organizational skillsSolid understanding of inbound and omnichannel marketingUnderstanding of analytics/measurement approachesUnderstanding of PPC and SEOUnderstanding of all channels of marketing executionExperience managing and mentoring othersStrong attention to detail and proofreading skills
About You
Self-starter: you have a bias towards action, flexibility and thrive in a fast-paced and evolving work environment
Entrepreneurial: you crave responsibility and want to shape the vision and direction of the company
Problem solver: you have a talent for synthesizing complex projects, can independently translate high-level goals into actionable plans, and enjoy implementing process
Relationship-builder: you can influence and motivate people at all levels across a variety of job functions
Determined: you demonstrate servant leadership and roll up your sleeves and do whatever it takes to make things successful; you are persistent in overcoming obstacles and take calculated risk to overcome them
Naturally curious: you always look for ways to innovate and improve
Motivation: you seek to improve processes, products and services; demonstrate accuracy and thoroughness and set challenging goals
Planning/Organizing: You are good at prioritizing a high volume of demanding tasks and goals and use your time and resources efficiently to set and achieve your goals and those on your team
Benefits
Comprehensive benefit options include medical, dental, and vision, 401K (matching), PTO and parental leave.
Compensation
Compensation is commensurate to compensation for similar positions in the region and based on prior training and experience.
This is a hybrid position based in the Nashville corporate office.