Pacific Life
Senior Product Marketing Specialist
Pacific Life, Newport Beach, California, us, 92659
Job Description:
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We’re actively seeking a talented Senior Product Marketing Strategist to join our Product Marketing Strategy team in Newport Beach, CA or Omaha, NE. This role can be on-site or hybrid.
As a Senior Product Marketing Strategist, you will play a key role in Pacific Life’s growth and long-term success by developing comprehensive marketing strategies to generate awareness, drive demand, and increase market share for life insurance products. Your colleagues will include other Product Marketing Strategists, Relationship Managers, Value-Add Marketers, Life Insurance Product Specialists, and fellow marketing professionals. You will be partnering with many functional areas within the Consumer Markets Division to ensure the successful delivery of marketing campaigns and life insurance marketing material.
How you will make an impact:Collaborate with cross-functional teams to develop and execute marketing strategies and campaigns to generate excitement around product launches, enhancements, rate changes, new features, and sales strategies.Create compelling value propositions and positioning strategies that differentiate Pacific Life’s life insurance products in the marketplace.Act as a subject matter expert on life insurance products, staying up to date with industry trends, regulatory changes, and best practices, and effectively communicating this knowledge to internal stakeholders.Draft campaign strategies, outlines, and creative briefs to help downline teams in the development of content for brochures, presentations, and digital communications such as webpages, emails, videos, and blogs that take complex financial topics and simplify them for the financial advisor and consumer audience.Collaborate with the Data Analytics team to assess campaign performance and provide valuable insights for enhancing future campaigns.Conduct thorough content reviews to support effective project management execution.Act as the representative of the marketing department in product/project launch meetings, ensuring alignment and successful implementation.Keep stakeholders informed with regular updates on campaign progress, demonstrating accountability and transparency.Deeply understand your target audiences and their needs and use those insights to create winning marketing campaigns.Show up every day eager to collaborate with your colleagues and move the business forward.
The experience you will bring:Bachelor’s degree in Marketing, Business, or a similar field.Demonstrated 5+ years of experience in marketing, product positioning, campaign development, or a similar role.Proficiency in Microsoft Office, Salesforce Marketing Cloud, and Adobe software.Strong inclination towards collaboration and a demonstrated ability to think creatively.Proven track record of meeting deadlines and juggling shifting priorities.Familiarity with storytelling techniques, journey mapping, and audience segmentation.
What will make you stand out:Proven success in product marketing for B2B or B2C brand, especially life insurance, financial services, or another non-tangible product or service.Expertise in developing integrated marketing campaigns.Skilled at writing and simplifying complex topics into audience-friendly messaging.Experience transforming product features into marketing positioning.FINRA Series 6; Chartered Life Underwriter (CLU); Fellow, Life Management Institute (FLMI); or other industry certification.
More reasons to join:At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth. If you’re seeking a thriving career doing the type of meaningful work that’s all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues – even better. We look forward to receiving your application.
Base Pay Range:The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications, and geographic location. Also, most employees are eligible for additional incentive pay.$105,300.00 - $128,700.00
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents.
Generous paid time off options including:Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
Paid Parental Leave as well as an Adoption Assistance Program.
Competitive 401k savings plan with company match and an additional contribution regardless of participation.
EEO Statement:Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.#J-18808-Ljbffr
Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.Pacific Life is investing in bright, agile, and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We’re actively seeking a talented Senior Product Marketing Strategist to join our Product Marketing Strategy team in Newport Beach, CA or Omaha, NE. This role can be on-site or hybrid.
As a Senior Product Marketing Strategist, you will play a key role in Pacific Life’s growth and long-term success by developing comprehensive marketing strategies to generate awareness, drive demand, and increase market share for life insurance products. Your colleagues will include other Product Marketing Strategists, Relationship Managers, Value-Add Marketers, Life Insurance Product Specialists, and fellow marketing professionals. You will be partnering with many functional areas within the Consumer Markets Division to ensure the successful delivery of marketing campaigns and life insurance marketing material.
How you will make an impact:Collaborate with cross-functional teams to develop and execute marketing strategies and campaigns to generate excitement around product launches, enhancements, rate changes, new features, and sales strategies.Create compelling value propositions and positioning strategies that differentiate Pacific Life’s life insurance products in the marketplace.Act as a subject matter expert on life insurance products, staying up to date with industry trends, regulatory changes, and best practices, and effectively communicating this knowledge to internal stakeholders.Draft campaign strategies, outlines, and creative briefs to help downline teams in the development of content for brochures, presentations, and digital communications such as webpages, emails, videos, and blogs that take complex financial topics and simplify them for the financial advisor and consumer audience.Collaborate with the Data Analytics team to assess campaign performance and provide valuable insights for enhancing future campaigns.Conduct thorough content reviews to support effective project management execution.Act as the representative of the marketing department in product/project launch meetings, ensuring alignment and successful implementation.Keep stakeholders informed with regular updates on campaign progress, demonstrating accountability and transparency.Deeply understand your target audiences and their needs and use those insights to create winning marketing campaigns.Show up every day eager to collaborate with your colleagues and move the business forward.
The experience you will bring:Bachelor’s degree in Marketing, Business, or a similar field.Demonstrated 5+ years of experience in marketing, product positioning, campaign development, or a similar role.Proficiency in Microsoft Office, Salesforce Marketing Cloud, and Adobe software.Strong inclination towards collaboration and a demonstrated ability to think creatively.Proven track record of meeting deadlines and juggling shifting priorities.Familiarity with storytelling techniques, journey mapping, and audience segmentation.
What will make you stand out:Proven success in product marketing for B2B or B2C brand, especially life insurance, financial services, or another non-tangible product or service.Expertise in developing integrated marketing campaigns.Skilled at writing and simplifying complex topics into audience-friendly messaging.Experience transforming product features into marketing positioning.FINRA Series 6; Chartered Life Underwriter (CLU); Fellow, Life Management Institute (FLMI); or other industry certification.
More reasons to join:At Pacific Life, the work we do matters. We work passionately each day to drive our company forward while enjoying job security, flexible scheduling, and great opportunities for career growth. If you’re seeking a thriving career doing the type of meaningful work that’s all too rare at a Fortune 500 Company, Pacific Life is the place for you. If you are a self-starter who appreciates creativity and individuality in your colleagues – even better. We look forward to receiving your application.
Base Pay Range:The base pay range noted represents the company’s good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications, and geographic location. Also, most employees are eligible for additional incentive pay.$105,300.00 - $128,700.00
Your Benefits Start Day 1
Your wellbeing is important to Pacific Life, and we’re committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we’ve got you covered.
Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents.
Generous paid time off options including:Paid Time Off, Holiday Schedules, and Financial Planning Time Off.
Paid Parental Leave as well as an Adoption Assistance Program.
Competitive 401k savings plan with company match and an additional contribution regardless of participation.
EEO Statement:Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.#J-18808-Ljbffr