TikTok
Creator & Agency Operations Manager - SoundOn -Los Angeles
TikTok, Los Angeles, California, United States, 90079
Responsibilities
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the TeamSoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:Creator Growth: Onboard new creators to build up a world-class content creator network with quantity and diversity.Creator Engagement: Activate and engage music promotion creators. Design incentive plans to improve creators' activeness on music promotion platforms. Develop and maintain strong relationships with high-performing influencers.Creator Campaign Planning: Design and execute creator marketing plans. Work cross-functionally with A&R, Artist Partnerships, and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok; Analyze campaign data to track performance and evaluate campaign ROI.Agency Operation: Onboard and train agencies to run TikTok creator campaigns independently on TCM-like promotion platforms, improving agency productivity to maximize SoundOn promotion power.Agency Partnership: Manage social media agencies and explore benefit-exchange opportunities according to business objectives.Product Strategy: Collaborate with product teams to develop product-level solutions to better manage the creator network and identify high-performing creators.
Qualifications
Minimum Qualifications:Bachelor’s degree or relevant music industry experience.4+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs.Excellent communication and relationship-building skills and project management skills.Analytical and able to translate data into insights and trends.
Preferred Qualifications:Previous music promotion experience.Experience in operating influencer marketing campaigns on social media platforms (especially TikTok).Good understanding of TikTok content ecosystem, music programming tentpoles, festivals, and social media trends are preferred.
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $104,000 - $150,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us.
About the TeamSoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator & label the power to authentically connect with new audiences and "do music" their way.
Responsibilities:Creator Growth: Onboard new creators to build up a world-class content creator network with quantity and diversity.Creator Engagement: Activate and engage music promotion creators. Design incentive plans to improve creators' activeness on music promotion platforms. Develop and maintain strong relationships with high-performing influencers.Creator Campaign Planning: Design and execute creator marketing plans. Work cross-functionally with A&R, Artist Partnerships, and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok; Analyze campaign data to track performance and evaluate campaign ROI.Agency Operation: Onboard and train agencies to run TikTok creator campaigns independently on TCM-like promotion platforms, improving agency productivity to maximize SoundOn promotion power.Agency Partnership: Manage social media agencies and explore benefit-exchange opportunities according to business objectives.Product Strategy: Collaborate with product teams to develop product-level solutions to better manage the creator network and identify high-performing creators.
Qualifications
Minimum Qualifications:Bachelor’s degree or relevant music industry experience.4+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs.Excellent communication and relationship-building skills and project management skills.Analytical and able to translate data into insights and trends.
Preferred Qualifications:Previous music promotion experience.Experience in operating influencer marketing campaigns on social media platforms (especially TikTok).Good understanding of TikTok content ecosystem, music programming tentpoles, festivals, and social media trends are preferred.
Job Information:Compensation Description (annually)The base salary range for this position in the selected city is $104,000 - $150,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account (HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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