SAP
Marketing Execution Associate
SAP, Long Island City, New York, United States, 11101
What you'll do
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Own the activation of the global paid media program for a specific solution area, by driving optimizations on both the SAP and agency side.
Be the main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns.
Communicate data the agency needs - all campaign materials, content, TAL, etc. in order to go live.
Manage changes to paid media plans (with agency).
Identify paid media cookie pool and retargeting opportunities.
Set up paid media tests/pilots, enable format testing, ad copy testing.
Manage campaign optimization based on performance analysis and increase campaign performance.
Optimize paid media customer journey cross-channel within an always-on campaign.
Manage stakeholder relationships and collect needed information to run paid media campaigns.
Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
Drive consistency and standardization with global stakeholders and channels experts.
Be responsible for the implementation of new processes and standardized ways of working.
Create performance reports.
What you bring
2 years of experience in digital marketing with multiple tactics, paid & organic (focus on paid media) with a minimum of 1 year in marketing execution.
Experience in working for or at least with paid media/advertising agencies.
Knowledge of high-tech industry & SAP's audience.
Experience in designing integrated always-on cross-channel customer journeys.
Data-driven digital-first mindset.
Strong in Paid Media Analytics and Project Management.
Skills to act as consultant and advisor to other stakeholders for digital tactics & program.
Excellent organizational & planning skills.
Strong team player who loves to connect & collaborate.
Driver of trends & pilots.
Positive hands-on and proactive attitude.
Excellent communication skills in English.
Meet your team
If you are searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible, and inclusive work environment, apply now.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.
Compensation Range Transparency : The targeted range for this position is 70,900 - 120,600 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc.
Requisition ID: 400706 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
#J-18808-Ljbffr
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.
Own the activation of the global paid media program for a specific solution area, by driving optimizations on both the SAP and agency side.
Be the main point of contact for media agency interaction when it comes to activation and optimization of paid media campaigns.
Communicate data the agency needs - all campaign materials, content, TAL, etc. in order to go live.
Manage changes to paid media plans (with agency).
Identify paid media cookie pool and retargeting opportunities.
Set up paid media tests/pilots, enable format testing, ad copy testing.
Manage campaign optimization based on performance analysis and increase campaign performance.
Optimize paid media customer journey cross-channel within an always-on campaign.
Manage stakeholder relationships and collect needed information to run paid media campaigns.
Brief and align with internal stakeholders in order to optimize leverage and impact of planned marketing activities.
Drive consistency and standardization with global stakeholders and channels experts.
Be responsible for the implementation of new processes and standardized ways of working.
Create performance reports.
What you bring
2 years of experience in digital marketing with multiple tactics, paid & organic (focus on paid media) with a minimum of 1 year in marketing execution.
Experience in working for or at least with paid media/advertising agencies.
Knowledge of high-tech industry & SAP's audience.
Experience in designing integrated always-on cross-channel customer journeys.
Data-driven digital-first mindset.
Strong in Paid Media Analytics and Project Management.
Skills to act as consultant and advisor to other stakeholders for digital tactics & program.
Excellent organizational & planning skills.
Strong team player who loves to connect & collaborate.
Driver of trends & pilots.
Positive hands-on and proactive attitude.
Excellent communication skills in English.
Meet your team
If you are searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible, and inclusive work environment, apply now.
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. SAP is proud to be an equal opportunity workplace and is an affirmative action employer.
Compensation Range Transparency : The targeted range for this position is 70,900 - 120,600 USD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc.
Requisition ID: 400706 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
#J-18808-Ljbffr