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LaSalle Network

Marketing Manager

LaSalle Network, Chicago, Illinois, United States, 60290


Qualifications

Bachelor's degree in Marketing, Business, or a related field3+ years of proven experience in B2B healthcare marketing, with a focus on event management and lead generationProficient in Salesforce and experienced in leveraging CRM tools for lead managementStrong understanding of LinkedIn marketing and demonstrated success in building brand presence on the platformExceptional skills in marketing collateral development, encompassing both content creation and designPrevious experience in managing relationships with third-party marketing agenciesResponsibilities

As an individual contributor, this Marketing Manager will play a pivotal role in shaping and executing their marketing strategy, with a focus on event management, lead generation, LinkedIn marketing, marketing collateral development and third-party agency managementThis Marketing Manager position is an onsite role and the successful candidate will be expected to work at the downtown Chicago office five days a weekPlan, coordinate and execute engaging B2B healthcare events, including conferences, webinars and workshopsCollaborate with cross-functional teams to ensure seamless event logistics and maximize brand visibilityUtilize Salesforce to develop and implement targeted lead generation campaignsAnalyze and optimize lead acquisition channels to increase the quantity and quality of leadsDevelop and execute LinkedIn marketing strategies to enhance brand presence and engage with the target audienceCreate compelling content and leverage advertising opportunities on the platformLead the creation of marketing collateral, including brochures, whitepapers, case studies and presentationsCollaborate with internal teams and external resources to ensure high-quality, on-brand content and designManage relationships with third-party marketing agencies to ensure the successful execution of campaignsProvide clear briefs, monitor performance and optimize strategies based on data-driven insightsIf you are a motivated and strategic marketing professional with 3+ years of experience, looking to make a significant impact in the B2B healthcare space, we invite you to apply for this exciting Marketing Manager position today. Join us in shaping the future of healthcare through innovative marketing strategies.

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