Better Being
Social Media Manager
Better Being, Salt Lake City, Utah, United States, 84193
About Us
At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that's helping create meaningful and lasting change in the healthcare industry.
Job Summary
The Social Media Manager will be responsible for bringing Solaray's brand strategy to life socially to drive awareness, purchase intent, conversion, and loyalty to help meet the brand's growth goals. This position will report to the Solaray Sr. Director of Marketing and will work closely with them and other team members, including the Director of Editorial & Content, to internalize the brand's strategy and marketing campaigns in order to develop and execute successful social media marketing programs. Responsibilities include: developing and managing the organic social content calendar and content creation in alignment with overall editorial + sales plans and approach; community management; liaising with Sr. Ecommerce Marketing Manager to help support the paid content funnel; liaising with Sales + Trade Marketing to ensure applicability of social to HFS network; liaising with International marketing contact to ensure cross-surfacing of INT content where applicable.
In addition to organic social, this role will also be in charge of managing our affiliate and social influencer programs. The Social Media Manager will work with our outside social/influencer agency to develop influencer briefs, identify and/or approve influencers, manage the influencer budget, align content with content calendar, and review and approve influencer content in accordance with brand standards and industry and internal legal regulations. Influencer marketing has become an integral part of the brand's marketing plan, and we want to take it to the next level.
Essential FunctionsLead organic social media marketing efforts.Recommend and develop tools and tactics to bring the brand's strategy to life on social media.Develop social media content calendar in line with overall editorial calendar for various platforms.Partner with creative department to develop and bring social content to life.Work with copywriters on social copy and write copy when needed.Lead community management efforts, engaging with consumers and representing a direct line to the brand for customers.Collaborate with digital/e-comm team to share insights and recommend content for paid social support.Liaise with Sales + Trade Marketing to ensure applicability of social to HFS network.Liaise with International marketing contact to ensure cross-surfacing of INT content where applicable.Analyze social assets and data to make informed recommendations for continual improvement.Lead influencer program with external agency to develop influencer marketing to meet brand's objectives, including influencer briefs, managing influencer budget, aligning with content calendar, and reviewing and approving influencer content.Help develop and maintain the brand voice socially and be the steward for the brand's tone on social media, both in copy for posts and in response to consumers.Develop a Solaray social playbook with guidelines for content and community management.Support the brand lead in creating and executing annual brand plans.Other duties as assigned.Job Qualifications
Education: Bachelor's Degree.5-8 years of social media management experience preferred.Some experience in the supplement industry and knowledge of DSHEA guidelines preferred.Strong project management skills and commitment to executional excellence.Experience working with internal partners and outside digital agencies to meet social goals and KPIs.Experience in community management, engaging with consumers and directly voicing and representing a brand.Quick turnaround and tenacity are important, along with the ability to proactively problem solve and work cooperatively with others.Ability to balance thinking strategically with diving deep into details and executing projects.Self-motivated, positive, and passionate.Excellent analytical problem-solving skills.Exceptional oral and written communicator capable of explaining complex and/or abstract ideas in clear and succinct terms.Has and keeps finger on the pulse of social trends and can apply, in on-brand manner, in copy and creative.Ability to work with internal and external cross-functional teams to accomplish various tasks.Expertise in variety of social media platforms including, but not limited to, Instagram, Facebook, Pinterest, and TikTok; proven experience growing social followings and engagement.Understanding of design basics and comfortability using programs such as Adobe Creative Suite, Canva, or similar.Strong experience using MS Office Suite including Excel, Power Point, Outlook, etc.Physical Requirements
While performing the duties of this job, the employee must operate a keyboard, mouse and other computer equipment.While performing the duties of this job, the employee may be required to lift up to 25 lbs.Specific vision abilities include close visual acuity to perform activities such as analyzing data, extensive reading, proofreading and comparison.Our Benefits
Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:
Access to our Employee Health Clinic for your medical needs.Comprehensive Medical, Dental, and Vision Insurance coverage.Participation in our Family First Program, emphasizing work-life balance.401(K) plan with generous employer match to help you plan for the future.Educational Reimbursement opportunities to support your continued learning and development.Wellness Incentives to promote a healthy lifestyle.Substantial product discounts, because we value our team members as customers too.Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.
For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that's helping create meaningful and lasting change in the healthcare industry.
Job Summary
The Social Media Manager will be responsible for bringing Solaray's brand strategy to life socially to drive awareness, purchase intent, conversion, and loyalty to help meet the brand's growth goals. This position will report to the Solaray Sr. Director of Marketing and will work closely with them and other team members, including the Director of Editorial & Content, to internalize the brand's strategy and marketing campaigns in order to develop and execute successful social media marketing programs. Responsibilities include: developing and managing the organic social content calendar and content creation in alignment with overall editorial + sales plans and approach; community management; liaising with Sr. Ecommerce Marketing Manager to help support the paid content funnel; liaising with Sales + Trade Marketing to ensure applicability of social to HFS network; liaising with International marketing contact to ensure cross-surfacing of INT content where applicable.
In addition to organic social, this role will also be in charge of managing our affiliate and social influencer programs. The Social Media Manager will work with our outside social/influencer agency to develop influencer briefs, identify and/or approve influencers, manage the influencer budget, align content with content calendar, and review and approve influencer content in accordance with brand standards and industry and internal legal regulations. Influencer marketing has become an integral part of the brand's marketing plan, and we want to take it to the next level.
Essential FunctionsLead organic social media marketing efforts.Recommend and develop tools and tactics to bring the brand's strategy to life on social media.Develop social media content calendar in line with overall editorial calendar for various platforms.Partner with creative department to develop and bring social content to life.Work with copywriters on social copy and write copy when needed.Lead community management efforts, engaging with consumers and representing a direct line to the brand for customers.Collaborate with digital/e-comm team to share insights and recommend content for paid social support.Liaise with Sales + Trade Marketing to ensure applicability of social to HFS network.Liaise with International marketing contact to ensure cross-surfacing of INT content where applicable.Analyze social assets and data to make informed recommendations for continual improvement.Lead influencer program with external agency to develop influencer marketing to meet brand's objectives, including influencer briefs, managing influencer budget, aligning with content calendar, and reviewing and approving influencer content.Help develop and maintain the brand voice socially and be the steward for the brand's tone on social media, both in copy for posts and in response to consumers.Develop a Solaray social playbook with guidelines for content and community management.Support the brand lead in creating and executing annual brand plans.Other duties as assigned.Job Qualifications
Education: Bachelor's Degree.5-8 years of social media management experience preferred.Some experience in the supplement industry and knowledge of DSHEA guidelines preferred.Strong project management skills and commitment to executional excellence.Experience working with internal partners and outside digital agencies to meet social goals and KPIs.Experience in community management, engaging with consumers and directly voicing and representing a brand.Quick turnaround and tenacity are important, along with the ability to proactively problem solve and work cooperatively with others.Ability to balance thinking strategically with diving deep into details and executing projects.Self-motivated, positive, and passionate.Excellent analytical problem-solving skills.Exceptional oral and written communicator capable of explaining complex and/or abstract ideas in clear and succinct terms.Has and keeps finger on the pulse of social trends and can apply, in on-brand manner, in copy and creative.Ability to work with internal and external cross-functional teams to accomplish various tasks.Expertise in variety of social media platforms including, but not limited to, Instagram, Facebook, Pinterest, and TikTok; proven experience growing social followings and engagement.Understanding of design basics and comfortability using programs such as Adobe Creative Suite, Canva, or similar.Strong experience using MS Office Suite including Excel, Power Point, Outlook, etc.Physical Requirements
While performing the duties of this job, the employee must operate a keyboard, mouse and other computer equipment.While performing the duties of this job, the employee may be required to lift up to 25 lbs.Specific vision abilities include close visual acuity to perform activities such as analyzing data, extensive reading, proofreading and comparison.Our Benefits
Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:
Access to our Employee Health Clinic for your medical needs.Comprehensive Medical, Dental, and Vision Insurance coverage.Participation in our Family First Program, emphasizing work-life balance.401(K) plan with generous employer match to help you plan for the future.Educational Reimbursement opportunities to support your continued learning and development.Wellness Incentives to promote a healthy lifestyle.Substantial product discounts, because we value our team members as customers too.Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.
For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.