Alliance Physical Therapy Partners
SEO Content Specialist
Alliance Physical Therapy Partners, Grand Rapids, Michigan, us, 49528
Summary:
Join Alliance Physical Therapy Partners as our SEO Content Writer and play a pivotal role in revolutionizing how physical therapy is perceived and accessed digitally. Based in Grand Rapids, MI, with flexible hybrid or remote work options, this position invites you to unleash your creativity and collaborate in a dynamic, supportive setting. You'll craft engaging, educational content that elevates brand visibility and fosters meaningful patient connections.
In this role, you'll delve into keyword research and harness SEO strategies to propel our content to the forefront. Collaborate with a vibrant team of marketers and designers, ensuring our messages are both impactful and visually captivating. With performance monitoring through tools like Google Analytics, you'll refine strategies for maximum impact.
Essential Duties and Responsibilities:
Content Creation : Develop compelling and educational content that showcases our physical therapy services. This includes writing blog posts, articles, patient testimonials, and social media content aimed at increasing brand awareness and patient engagement.Research : Conduct detailed keyword research to identify new content opportunities within the physical therapy and healthcare industry, ensuring alignment with current trends and clinic needs.SEO Optimization : Implement SEO best practices to increase web traffic and improve search engine rankings.Collaboration : Work closely with marketing and design teams to create cohesive and visually appealing content.Editing and Proofreading : Review and edit content for accuracy, clarity, and consistency.Content Strategy : Develop and implement content strategies that align with marketing goals and target audience needs.Basic Qualifications/Skills:
Degree:
English, Journalism, Communications, Marketing, or a related field or applicable work experience.Writing and Editing:
Excellent writing and editing skills with a strong attention to detail.SEO Knowledge:
Understanding of SEO principles and how to apply them to content creation.SEO Tools:
Knowledge of tools within the Google Suite and SEMrushResearch Skills:
Ability to conduct thorough research and synthesize information from various sources.Creativity:
Strong creative thinking skills to develop engaging and original content.Communication:
Effective communication skills to collaborate with team members and stakeholders.Time Management:
Ability to manage multiple projects and meet deadlines.Preferred Qualifications/Skills:
Content Management Systems (CMS):
Familiarity with WordPress and RankMath.SEO Tools:
Knowledge of tools within the Google Suite and SEMrush.Courses and Workshops:
Online courses in content writing, SEO, and digital marketing are a plus.Performance Measurements:
Content Effectiveness and Engagement:
Track engagement rates, including likes, shares, and time spent on page to gauge audience connection and content effectiveness.SEO Optimization:
Monitor improvements in search engine rankings for targeted keywords and measure organic website traffic growth to ensure consistent upward trends.Data-Driven Decision-Making:
Use analytics to refine content strategies, focusing on continuous improvement and innovation to enhance overall effectiveness.Performance Monitoring:
Utilize SEO tools such as Google Analytics to monitor content performance, analyze data, and provide actionable insights to refine content strategies and enhance ROI.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit at a desk for prolonged periods of time while working on a computer. They are also required to frequently reach with their hands and arms.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. ,
Join Alliance Physical Therapy Partners as our SEO Content Writer and play a pivotal role in revolutionizing how physical therapy is perceived and accessed digitally. Based in Grand Rapids, MI, with flexible hybrid or remote work options, this position invites you to unleash your creativity and collaborate in a dynamic, supportive setting. You'll craft engaging, educational content that elevates brand visibility and fosters meaningful patient connections.
In this role, you'll delve into keyword research and harness SEO strategies to propel our content to the forefront. Collaborate with a vibrant team of marketers and designers, ensuring our messages are both impactful and visually captivating. With performance monitoring through tools like Google Analytics, you'll refine strategies for maximum impact.
Essential Duties and Responsibilities:
Content Creation : Develop compelling and educational content that showcases our physical therapy services. This includes writing blog posts, articles, patient testimonials, and social media content aimed at increasing brand awareness and patient engagement.Research : Conduct detailed keyword research to identify new content opportunities within the physical therapy and healthcare industry, ensuring alignment with current trends and clinic needs.SEO Optimization : Implement SEO best practices to increase web traffic and improve search engine rankings.Collaboration : Work closely with marketing and design teams to create cohesive and visually appealing content.Editing and Proofreading : Review and edit content for accuracy, clarity, and consistency.Content Strategy : Develop and implement content strategies that align with marketing goals and target audience needs.Basic Qualifications/Skills:
Degree:
English, Journalism, Communications, Marketing, or a related field or applicable work experience.Writing and Editing:
Excellent writing and editing skills with a strong attention to detail.SEO Knowledge:
Understanding of SEO principles and how to apply them to content creation.SEO Tools:
Knowledge of tools within the Google Suite and SEMrushResearch Skills:
Ability to conduct thorough research and synthesize information from various sources.Creativity:
Strong creative thinking skills to develop engaging and original content.Communication:
Effective communication skills to collaborate with team members and stakeholders.Time Management:
Ability to manage multiple projects and meet deadlines.Preferred Qualifications/Skills:
Content Management Systems (CMS):
Familiarity with WordPress and RankMath.SEO Tools:
Knowledge of tools within the Google Suite and SEMrush.Courses and Workshops:
Online courses in content writing, SEO, and digital marketing are a plus.Performance Measurements:
Content Effectiveness and Engagement:
Track engagement rates, including likes, shares, and time spent on page to gauge audience connection and content effectiveness.SEO Optimization:
Monitor improvements in search engine rankings for targeted keywords and measure organic website traffic growth to ensure consistent upward trends.Data-Driven Decision-Making:
Use analytics to refine content strategies, focusing on continuous improvement and innovation to enhance overall effectiveness.Performance Monitoring:
Utilize SEO tools such as Google Analytics to monitor content performance, analyze data, and provide actionable insights to refine content strategies and enhance ROI.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit at a desk for prolonged periods of time while working on a computer. They are also required to frequently reach with their hands and arms.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. ,