hi5.agency
Creative Strategist, Culture and Lifestyle
hi5.agency, New York, New York, United States,
Creative Strategist, Culture + Lifestyle
A Creative Strategist, Culture + Lifestyle at hi5.agency is a key contributor to the strategic vision and development of creative campaigns, with a primary focus on Vans and brands in both lifestyle and technology spaces. They are responsible for distilling research and analytics to develop insights that bring creative briefs to life, inspiring our team to push the boundaries of innovation toward the award-winning standard that hi5.agency is known for. Driven by a natural curiosity, they have a deep understanding of human behavior and an unparalleled creative spirit.
This role reports to the Head of Strategy + DEI.
hi5.agency is a full-service creative agency that takes a social-first approach to owning the moment. An ego-free and inclusive environment that offers award-winning services across Strategy, Social, Creative, Inclusion, and Production. We take the work seriously, not ourselves.
Responsibilities:Be immersed in cultures and subcultures relevant to our work, identifying trends shaping the industry both online and IRLDevelop insights and strategic approaches that reflect a global perspective and result in truly innovative workLead inspiring ideation sessions to ensure they meet the hi5.agency standards of excellenceCollaborate with Producers, Creative, and Social Leads to ensure deliverables are presented on time and are aligned with client expectationsPresent research and recommendations confidently, to internal teams as well as client partnersIdentify and understand core audience segments, shaping personas and corresponding approachesDistill information from clients to develop insight-driven creative briefs that inspire across verticalsAct as the strategic lead for core accounts, helping to shape our approach and ensuring that we always put forth our best work internally as well as in front of our client partnersContinually look for ways to push hi5.agency forward, improving our work output and internal processesTranslate big ideas into actionable concepts that can ”break through the clutter”Promote a culture of innovation and collaboration while adhering to agency processAlways be punctual and effectively manage your time while communicating proactivelyHonor our commitment to maintain a diverse and inclusive environment embracing different voices, experiences, and perspectivesBe kind and respectful endlesslyTurn up responsibly
Qualifications, Skills, and Experience:3+ years in fashion / lifestyle creative + social media advertising or equal time on a Strategy team with proven success on global campaigns and building communitiesAnalytical skills and research experience, with a deep understanding of Millennial & Gen Z demographicsReceive constructive criticism with grace and implement change proactivelyStrong presentation skills, with a background in public speaking and/or presentingExperience managing a 360-integrated campaign from brief to execution and beyondExceptional written communication skills with flawless spelling and grammarAbility to excel in a fast-paced and deadline-focused environment driven to produce world-class resultsIn the possession of an ego-free personality that can work with a highly motivated team to get shit doneExcellent organizational and communication skillsKnowledge of skate culture is a plus. Bonus points for fans of Pickles the skateboarding frog.
Salary - based on experience
A Creative Strategist, Culture + Lifestyle at hi5.agency is a key contributor to the strategic vision and development of creative campaigns, with a primary focus on Vans and brands in both lifestyle and technology spaces. They are responsible for distilling research and analytics to develop insights that bring creative briefs to life, inspiring our team to push the boundaries of innovation toward the award-winning standard that hi5.agency is known for. Driven by a natural curiosity, they have a deep understanding of human behavior and an unparalleled creative spirit.
This role reports to the Head of Strategy + DEI.
hi5.agency is a full-service creative agency that takes a social-first approach to owning the moment. An ego-free and inclusive environment that offers award-winning services across Strategy, Social, Creative, Inclusion, and Production. We take the work seriously, not ourselves.
Responsibilities:Be immersed in cultures and subcultures relevant to our work, identifying trends shaping the industry both online and IRLDevelop insights and strategic approaches that reflect a global perspective and result in truly innovative workLead inspiring ideation sessions to ensure they meet the hi5.agency standards of excellenceCollaborate with Producers, Creative, and Social Leads to ensure deliverables are presented on time and are aligned with client expectationsPresent research and recommendations confidently, to internal teams as well as client partnersIdentify and understand core audience segments, shaping personas and corresponding approachesDistill information from clients to develop insight-driven creative briefs that inspire across verticalsAct as the strategic lead for core accounts, helping to shape our approach and ensuring that we always put forth our best work internally as well as in front of our client partnersContinually look for ways to push hi5.agency forward, improving our work output and internal processesTranslate big ideas into actionable concepts that can ”break through the clutter”Promote a culture of innovation and collaboration while adhering to agency processAlways be punctual and effectively manage your time while communicating proactivelyHonor our commitment to maintain a diverse and inclusive environment embracing different voices, experiences, and perspectivesBe kind and respectful endlesslyTurn up responsibly
Qualifications, Skills, and Experience:3+ years in fashion / lifestyle creative + social media advertising or equal time on a Strategy team with proven success on global campaigns and building communitiesAnalytical skills and research experience, with a deep understanding of Millennial & Gen Z demographicsReceive constructive criticism with grace and implement change proactivelyStrong presentation skills, with a background in public speaking and/or presentingExperience managing a 360-integrated campaign from brief to execution and beyondExceptional written communication skills with flawless spelling and grammarAbility to excel in a fast-paced and deadline-focused environment driven to produce world-class resultsIn the possession of an ego-free personality that can work with a highly motivated team to get shit doneExcellent organizational and communication skillsKnowledge of skate culture is a plus. Bonus points for fans of Pickles the skateboarding frog.
Salary - based on experience