Creative Circle
Director of Brand Marketing
Creative Circle, New York, New York, United States,
Leading beauty brand is seeking a Director of Brand Communications for an onsite, full-time opportunity where you will be expected to go into the office 3 days per week.
MUST HAVES:- 7+ years of experience in brand marketing, content marketing, marketing communications and/or brand management- 5+ years of experience in CPG, beauty and/or personal care- 3+ years of leadership experience managing high-performing brand, content, marketing and/or creative teams- Advanced knowledge and understanding of social media tools- Strong communication, presentation and team building skills
WHAT YOU'LL DO:- Create and implement comprehensive marketing and communication plans that drive brand awareness, customer affinity and foster sales growth- Develop brand strategies and targeted initiatives to increase traffic, loyalty and retention through paid, earned and owned media channels- Oversee and drive the brand voice ensuring consistency across all media (paid, earned, owned)- Leverage data, market insights and marketing tools to develop and execute strategic recommendations- Manage external agency relationships and cross functional internal teams
MUST HAVES:- 7+ years of experience in brand marketing, content marketing, marketing communications and/or brand management- 5+ years of experience in CPG, beauty and/or personal care- 3+ years of leadership experience managing high-performing brand, content, marketing and/or creative teams- Advanced knowledge and understanding of social media tools- Strong communication, presentation and team building skills
WHAT YOU'LL DO:- Create and implement comprehensive marketing and communication plans that drive brand awareness, customer affinity and foster sales growth- Develop brand strategies and targeted initiatives to increase traffic, loyalty and retention through paid, earned and owned media channels- Oversee and drive the brand voice ensuring consistency across all media (paid, earned, owned)- Leverage data, market insights and marketing tools to develop and execute strategic recommendations- Manage external agency relationships and cross functional internal teams