Baxter
Manager Marketing - Liver and Lung
Baxter, Deerfield, Illinois, United States, 60063
Vantive: A New Company Built On Our Legacy
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
* Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
What you'll be doing
New Product Development:
* Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
* Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
* Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
* Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
* Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Market Development:
* Lead the market development execution for Baxter's emerging therapy in the Liver treatment space, preparing for further penetration via market awareness, HCP education, market access, & reimbursement activities.
* Lead the development of Liver HCP education approach, including leveraging online and remote learning opportunities to drive therapy understanding with internal teams and external customers.
* Execute on key activities designed to address market adoption barriers, with a heavy focus on the delivery of HCP therapy education.
* Provide input on Liver evidence generation strategies both to drive changes in clinical standards of care and practice guidelines, as well as to support local access and reimbursement needs.
New Product Development:
* Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
* Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
* Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
* Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
* Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Commercialization:
* Lead the execution of go-to-market strategies and market messages with clearly defined growth plans, including integrated communications and therapy positioning to prepare Liver therapy product for launch
* Responsible for commercial and promotional tools for Liver therapy platform, including tailored communication strategies targeting internal and external stakeholders to position the portfolio for commercial success.
* Collaborate with region and country marketing teams to tailor messaging and positioning for local markets
* Execute Congress promotional / educational strategies for emerging therapies
Digital Marketing:
* Own global execution of digital communications for emerging therapies (LinkedIn posts, monitoring competitive digital marketing efforts)
What you'll bring
* BS/BA required with minimum three to five years' experience in marketing, MBA preferred
* Experience in Pharma / Medical Device is preferred, launch experience and market development experience is highly valued
* Proven success in working with teams globally
* Demonstrated success in new product development; product launch, product management, market development, and therapy marketing strongly preferred
* Experience in strategic planning and business development highly valued Strong customer focus - passion to represent the voice of the customer in a compelling fashion
* Innovation - develop new ideas through collaboration and deliver on creative ideas
* Eye for business - Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
* Excellent quantitative and qualitative assessment skills, critical thinking skills, and ability to execute on strategic plans and business cases with a data-driven approach to decision-making.
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 to $143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
141274
Baxter is on a journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive* will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to the people we serve. We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us.
At Vantive, you will become part of a community of people who are focused, courageous and don't settle for the mediocre. Each of us are driven to help improve patients' lives worldwide. Join us as we revolutionize kidney care and other vital organ support.
* Completion of the proposed separation of Kidney Care from Baxter into a standalone company (to be named Vantive) remains subject to the satisfaction of customary conditions.
What you'll be doing
New Product Development:
* Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
* Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
* Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
* Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
* Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Market Development:
* Lead the market development execution for Baxter's emerging therapy in the Liver treatment space, preparing for further penetration via market awareness, HCP education, market access, & reimbursement activities.
* Lead the development of Liver HCP education approach, including leveraging online and remote learning opportunities to drive therapy understanding with internal teams and external customers.
* Execute on key activities designed to address market adoption barriers, with a heavy focus on the delivery of HCP therapy education.
* Provide input on Liver evidence generation strategies both to drive changes in clinical standards of care and practice guidelines, as well as to support local access and reimbursement needs.
New Product Development:
* Lead execution of global launch activities for new Liver therapy in the ICU, currently in development
* Develop therapy growth strategies and category roadmaps based upon market, customer & patient insights
* Understand the clinical needs of the ICU and work closely with our internal partners (R&D, regulatory, clinical/medical, etc.) to bring the new therapy offering to market
* Execute on target product profile for novel Liver therapy currently in development, working closely with medical/clinical to define desired label and corresponding evidence generation plan
* Partner with region and country leads as well as government affairs colleagues to ensure comprehensive commercial plans to prepare for meeting revenue growth targets when novel therapy launches
Commercialization:
* Lead the execution of go-to-market strategies and market messages with clearly defined growth plans, including integrated communications and therapy positioning to prepare Liver therapy product for launch
* Responsible for commercial and promotional tools for Liver therapy platform, including tailored communication strategies targeting internal and external stakeholders to position the portfolio for commercial success.
* Collaborate with region and country marketing teams to tailor messaging and positioning for local markets
* Execute Congress promotional / educational strategies for emerging therapies
Digital Marketing:
* Own global execution of digital communications for emerging therapies (LinkedIn posts, monitoring competitive digital marketing efforts)
What you'll bring
* BS/BA required with minimum three to five years' experience in marketing, MBA preferred
* Experience in Pharma / Medical Device is preferred, launch experience and market development experience is highly valued
* Proven success in working with teams globally
* Demonstrated success in new product development; product launch, product management, market development, and therapy marketing strongly preferred
* Experience in strategic planning and business development highly valued Strong customer focus - passion to represent the voice of the customer in a compelling fashion
* Innovation - develop new ideas through collaboration and deliver on creative ideas
* Eye for business - Solid ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
* Excellent quantitative and qualitative assessment skills, critical thinking skills, and ability to execute on strategic plans and business cases with a data-driven approach to decision-making.
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $104,000 to $143,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
EEO is the Law
EEO is the law - Poster Supplement
Pay Transparency Policy
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
141274