The Coca-Cola Company
Marketing Activation Manager
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
BODYARMOR
Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR
is looking for a Senior Manager, Marketing Activation.
We are seeking an experienced and creative Marketing Manager to join our team. In this role, you will be responsible for planning, developing, and executing experiential marketing strategies and campaigns that elevate our brand and create lasting impressions. You will work closely with cross-functional teams to ensure the successful implementation of events and experiences that align with our brand values and business objectives.
RESPONSIBILITIES:
Lead development of overarching plans, including experiential strategy, KPIs, budget development, assets, and logistical needs.
Develop and implement comprehensive experiential marketing strategies to enhance brand awareness and engagement.
Plan, execute, and manage all aspects of experiential marketing events, including brand led initiatives, tours, large scale production and experientials.
Collaborate with internal teams and external partners to ensure seamless execution of events and campaigns.
Oversee budget planning, allocation, and management for experiential marketing initiatives.
Measure and analyze the effectiveness of experiential marketing campaigns and events, providing insights and recommendations for improvement.
Stay current with industry trends and best practices to ensure our experiential marketing efforts remain innovative and effective.
Develop and maintain relationships with vendors, sponsors, and key stakeholders.
REQUIREMENTS:
Bachelor's degree in marketing, Communications, Business, or a related field.
6 years of experience in experiential marketing, event planning, or a related field.
Minimum of 1 year managing people.
Proven track record of successfully planning and executing large-scale events and experiential marketing campaigns.
Proficiency in budget management, with a keen attention to detail and accuracy.
Strong project management skills with the ability to multitask and manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
Creative thinker with a passion for delivering unique and memorable brand experiences.
Travel required as needed 10%
What We Can Do For You
Iconic Brand:
Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders
: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture:
Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowle
Skills
Leadership; Waterfall Project Management; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Human Insights; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
$126,000 - $147,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR
is looking for a Senior Manager, Marketing Activation.
We are seeking an experienced and creative Marketing Manager to join our team. In this role, you will be responsible for planning, developing, and executing experiential marketing strategies and campaigns that elevate our brand and create lasting impressions. You will work closely with cross-functional teams to ensure the successful implementation of events and experiences that align with our brand values and business objectives.
RESPONSIBILITIES:
Lead development of overarching plans, including experiential strategy, KPIs, budget development, assets, and logistical needs.
Develop and implement comprehensive experiential marketing strategies to enhance brand awareness and engagement.
Plan, execute, and manage all aspects of experiential marketing events, including brand led initiatives, tours, large scale production and experientials.
Collaborate with internal teams and external partners to ensure seamless execution of events and campaigns.
Oversee budget planning, allocation, and management for experiential marketing initiatives.
Measure and analyze the effectiveness of experiential marketing campaigns and events, providing insights and recommendations for improvement.
Stay current with industry trends and best practices to ensure our experiential marketing efforts remain innovative and effective.
Develop and maintain relationships with vendors, sponsors, and key stakeholders.
REQUIREMENTS:
Bachelor's degree in marketing, Communications, Business, or a related field.
6 years of experience in experiential marketing, event planning, or a related field.
Minimum of 1 year managing people.
Proven track record of successfully planning and executing large-scale events and experiential marketing campaigns.
Proficiency in budget management, with a keen attention to detail and accuracy.
Strong project management skills with the ability to multitask and manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
Creative thinker with a passion for delivering unique and memorable brand experiences.
Travel required as needed 10%
What We Can Do For You
Iconic Brand:
Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders
: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Learning Culture:
Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowle
Skills
Leadership; Waterfall Project Management; Social Media; Promotional Activities; Account Management; Customer Relationship Management (CRM); Marketing Activation; Marketing Execution; Marketing Strategies; Channels Strategy; Human Insights; Media Strategies; Experiential Marketing; Digital Marketing; Syndicated Research; Agency Management
$126,000 - $147,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.