The Coca-Cola Company
Senior Manager, Shopper Marketing, East
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
BODYARMOR Sports Nutrition (BASN)
is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for a
Senior Manager of Shopper Marketing, Grocery East
to join our team.
The Sr Manager of Shopper Marketing is responsible for developing and executing marketing programs and strategies to increase sales and brand awareness within key grocery retailers. This role will be responsible for managing and developing an associate manager. The position will report to the Director of Shopper Marketing, Grocery and is a critical part of the core customer team and will work cross functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration both internally and externally with key stakeholders to achieve overall business objectives.
RESPONSIBILITIES:
Lead Shopper Marketing strategy and execution for assigned retailers within Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
Work with management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.
Develop and implement a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items ensuring adherence to the overall business priorities.
Oversee and manage operating budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.
Directly manage the retailer media and marketing relationships including negotiation of national and regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis.
Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
Coach and develop team fostering a continuous improvement mindset with all direct report(s).
REQUIREMENTS:
BA/BS degree required
6-7+ Years experience in shopper marketing, sales, sales, marketing, shopper insights required
Remote, must be located within the NYC or Philadelphia metro area (within 50 miles)
Reliable, self-starter, hard-working, proactive team player with can-do attitude
Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software
25% travel required by car or plane
Skills
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR is looking for a
Senior Manager of Shopper Marketing, Grocery East
to join our team.
The Sr Manager of Shopper Marketing is responsible for developing and executing marketing programs and strategies to increase sales and brand awareness within key grocery retailers. This role will be responsible for managing and developing an associate manager. The position will report to the Director of Shopper Marketing, Grocery and is a critical part of the core customer team and will work cross functionally with Customer Business Leads/Managers, Brand Marketing, Category Insights, etc. to accelerate topline growth, share growth, and customer penetration both internally and externally with key stakeholders to achieve overall business objectives.
RESPONSIBILITIES:
Lead Shopper Marketing strategy and execution for assigned retailers within Grocery channel, identifying the core shopper insights, setting objectives, developing & executing the omni-channel plans to deliver business goals and meet or exceed KPIs across the shopper journey.
Work with management and other functional teams to ensure the marketing plans, aligns with the business priorities and goals, including partnering with Coca-Cola extended team to ensure BASN is leveraging all available Coke insights, tools and resources.
Develop and implement a highly detailed calendarized marketing plan that outlines clear objectives, KPIs, strategies, and programs by trimester complete with tactical details and detailed budget line items ensuring adherence to the overall business priorities.
Oversee and manage operating budget, real-time transactional reporting, optimizations, invoice processing, monthly reconciliations/reviews.
Directly manage the retailer media and marketing relationships including negotiation of national and regional campaigns, managing campaigns from briefing to execution, commercializing campaigns internally and externally and completing post-program analysis.
Be the subject matter expert within the company on assigned retailers, shopper segments, insights, trends, competitive landscape, and brand sales/marketing performance. This includes but is not limited to coaching & educating relevant teams on retailer marketing policies, IP usage, style guides, media capabilities & guardrails, marketing strategy, and ensuring all BODYARMOR entities follow said policies.
Coach and develop team fostering a continuous improvement mindset with all direct report(s).
REQUIREMENTS:
BA/BS degree required
6-7+ Years experience in shopper marketing, sales, sales, marketing, shopper insights required
Remote, must be located within the NYC or Philadelphia metro area (within 50 miles)
Reliable, self-starter, hard-working, proactive team player with can-do attitude
Knowledge of shopper loyalty data, Nielsen scan and panel data and insights, Microsoft software
25% travel required by car or plane
Skills
Leadership; Results-Oriented; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.