The Coca-Cola Company
Sr Integrated Marketing Manager, South
The Coca-Cola Company, Atlanta, Georgia, United States, 30383
BODYARMOR
Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR
is looking for Sr. Manager, Integrated Marketing, South in Atlanta.
The Sr. Manager, Integrated Marketing is responsible for delivering breakthrough, best-in-class strategies, creative ideas, and activation plans for both BODYARMOR and POWERADE brands within the assigned bottler territory. As the owner of an integrated marketing plan this position will collaborate with partners in brand, media, PR, social, consumer insights, shopper marketing and to develop and implement plans across all consumer touchpoints. The position will report into the Sr Director of Integrated Marketing & Activation. The ideal candidate is both creative and detail oriented and can think big and execute effectively. Deep expertise in partnership marketing is critical to success. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans to achieve business objectives.
RESPONSIBILITIES:
Manage the external communication strategy for national and divisionally integrated brand marketing plans to lead, inspire, and activate bottler's teams to align with business priorities.
Lead the integration of the National marketing strategy for both national and divisional partnerships into localized marketing programs that support company objectives to increase households, consumer awareness, education, and trial.
Subject matter expert on bottler/customer passion points to successfully negotiate and implement our brand strategies to influence bottler behavior within assigned division.
Identify divisional opportunities to customize and implement marketing programs and asset (brand, athlete partners and sponsorships) activation plans by coordinating internal and external functions, to achieve high performance results on time and within budget.
Create and implement high quality consumer experiences that increase household awareness, via experiential, consumer sampling, local media and social media.
Manage and analyze all post program recap detailing quantitative and qualitative analysis and develop recommendations based on consumer feedback, results, program outcomes to Sr. Leadership.
Oversee and maintain divisional marketing budget for planning, allocation, and execution of marketing initiatives. Provide full campaign and/or activation recap compiling all KPIs, key learnings, impressions, number of samples for review to all levels of leadership.
REQUIREMENTS:
Bachelor's degree in marketing, business or related field.
6+ years of work experience in marketing activations across geographies in a complex, global marketing environment.
Remote, targeting the following markets: Atlanta or surrounding area required
Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
50% travel required by car or plane
What We Can Do For You
Iconic & Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers:
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
What We Can Do For You
Iconic & Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers:
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills
Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Sports Nutrition (BASN) is a fast-paced, dynamic environment where brand builders work together with the goal of becoming innovative game-changers in the world of sports and active hydration. Extreme passion and teamwork are the essentials of being a successful member of the BODYARMOR Sports Nutrition team - which consists of BODYARMOR and POWERADE brands. BODYARMOR Sports Nutrition exudes an entrepreneurial culture backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, which acquired BODYARMOR in 2021. This unique environment gives employees the ability to move quickly, exceed expectations, develop valuable relationships, and have fun while we work to achieve our goal of becoming #1 in Sports Hydration.
BODYARMOR
is looking for Sr. Manager, Integrated Marketing, South in Atlanta.
The Sr. Manager, Integrated Marketing is responsible for delivering breakthrough, best-in-class strategies, creative ideas, and activation plans for both BODYARMOR and POWERADE brands within the assigned bottler territory. As the owner of an integrated marketing plan this position will collaborate with partners in brand, media, PR, social, consumer insights, shopper marketing and to develop and implement plans across all consumer touchpoints. The position will report into the Sr Director of Integrated Marketing & Activation. The ideal candidate is both creative and detail oriented and can think big and execute effectively. Deep expertise in partnership marketing is critical to success. Additionally, a knack for motivating cross-functional teams to rally around strategies and plans to achieve business objectives.
RESPONSIBILITIES:
Manage the external communication strategy for national and divisionally integrated brand marketing plans to lead, inspire, and activate bottler's teams to align with business priorities.
Lead the integration of the National marketing strategy for both national and divisional partnerships into localized marketing programs that support company objectives to increase households, consumer awareness, education, and trial.
Subject matter expert on bottler/customer passion points to successfully negotiate and implement our brand strategies to influence bottler behavior within assigned division.
Identify divisional opportunities to customize and implement marketing programs and asset (brand, athlete partners and sponsorships) activation plans by coordinating internal and external functions, to achieve high performance results on time and within budget.
Create and implement high quality consumer experiences that increase household awareness, via experiential, consumer sampling, local media and social media.
Manage and analyze all post program recap detailing quantitative and qualitative analysis and develop recommendations based on consumer feedback, results, program outcomes to Sr. Leadership.
Oversee and maintain divisional marketing budget for planning, allocation, and execution of marketing initiatives. Provide full campaign and/or activation recap compiling all KPIs, key learnings, impressions, number of samples for review to all levels of leadership.
REQUIREMENTS:
Bachelor's degree in marketing, business or related field.
6+ years of work experience in marketing activations across geographies in a complex, global marketing environment.
Remote, targeting the following markets: Atlanta or surrounding area required
Experience in brand strategy and application across channels in local markets, as well as key consumption occasions, shopper messaging and methods of activation.
Must be achievement oriented and possess the ability to juggle priorities and move swiftly from project to project.
Strong written and oral communication skills, effective time manager, and self-starter with an entrepreneurial spirit.
50% travel required by car or plane
What We Can Do For You
Iconic & Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers:
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
What We Can Do For You
Iconic & Innovative Brands:
Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
Expansive & Diverse Customers:
We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Skills
Results-Oriented; Leadership; Sales Process; Account Management; Customer Relationship Management (CRM); Sales Management; Marketing; Pitch Presentations; Consultative Sales Management; Business Insights; Sales Forecasting; Communication; National Account Sales; Customer Service Management; Decision Making; Business Development; Negotiation
$153,000 - $175,000
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.