Candlewick Press
Senior Digital Marketing Manager
Candlewick Press, Somerville, Massachusetts, us, 02145
Candlewick Press, a leading publisher of books for children, seeks a Senior Digital Marketing Manager. Reporting to the VP of Consumer and Brand Marketing, this position will manage social media strategy from concept to execution including content creation, scheduling, and identifying/securing outside partners for Candlewick Press, Holiday House, Peachtree, and Peachtree Teen social media accounts; they will also play a key role in other digital marketing efforts, including e-newsletters, web content, and online campaigns. The ideal candidate will be an aesthetically-minded, experienced social media content creator with a knowledge of children's books marketplace; someone who keeps up-to-date on social media platforms and trends, and loves connecting a wide range of books with consumers. This is a highly collaborative role, perfect for someone with initiative and creativity, and also an eye for detail and scheduling.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Responsibilities include but are not limited to:Overseeing multiple social media channels across imprintsContributing to and executing digital marketing efforts across imprintsContent creation and direction for books ranging from preschool board books to young adult novels, established brands and debut authors/illustratorsCurating and creating dynamic photos and video content related to our books, authors, and eventsManaging day-to-day scheduling, posting, and optimization of content across social media platformPlanning, producing, and implementing influencer campaigns, partnered giveaways, brand co-promotional programs, integrated digital events, and content campaignsKeeping up to date with current technologies and trends in social media to present to the teamClose collaboration with sales and other marketing colleaguesAssessing analytics using digital tools and using the data to drive social strategiesAssisting in developing best practices and guidelines, and consulting with creators on their own social media effortsBeing an active member of the global Trustbridge digital marketing teams, coordinating on social media promotions and backlist marketing initiativesMinimum Requirements:Minimum 6 years of experience managing social media content, ideally for a children's book publisherProven ability to craft innovative social media campaigns and oversee their implementation for multiple book launches at a timeExtensive experience creating visual content daily in a time-sensitive environmentAbility to predict, anticipate, and respond to trends and engaging moments on various social platformsDeveloped eye for catchy and interesting content that can elevate social traffic and overall community engagementExperience setting KPIs for social media campaigns, and tracking and reporting on social analytics and dataExcellent project management, organizational, and collaboration skillsStrong written communication skills and the ability to craft engaging and thoughtful copyAdditional Skills:Fluent in Canva and Adobe PhotoshopUnderstanding of social media analytics and listening toolsUnderstanding of key social measurement metricsA passion for social media and for books is a must!This is a full-time position located in Somerville, MA with the option for hybrid work. A comprehensive benefits package is offered including medical, dental, life and disability insurance coverage; flex spending and 401k plans, voluntary benefits, generous paid time off and much more!To Apply: submit a resume and cover letter via e-mail to careers@candlewick.com, referencing "Senior Digital Marketing Manager".
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Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Responsibilities include but are not limited to:Overseeing multiple social media channels across imprintsContributing to and executing digital marketing efforts across imprintsContent creation and direction for books ranging from preschool board books to young adult novels, established brands and debut authors/illustratorsCurating and creating dynamic photos and video content related to our books, authors, and eventsManaging day-to-day scheduling, posting, and optimization of content across social media platformPlanning, producing, and implementing influencer campaigns, partnered giveaways, brand co-promotional programs, integrated digital events, and content campaignsKeeping up to date with current technologies and trends in social media to present to the teamClose collaboration with sales and other marketing colleaguesAssessing analytics using digital tools and using the data to drive social strategiesAssisting in developing best practices and guidelines, and consulting with creators on their own social media effortsBeing an active member of the global Trustbridge digital marketing teams, coordinating on social media promotions and backlist marketing initiativesMinimum Requirements:Minimum 6 years of experience managing social media content, ideally for a children's book publisherProven ability to craft innovative social media campaigns and oversee their implementation for multiple book launches at a timeExtensive experience creating visual content daily in a time-sensitive environmentAbility to predict, anticipate, and respond to trends and engaging moments on various social platformsDeveloped eye for catchy and interesting content that can elevate social traffic and overall community engagementExperience setting KPIs for social media campaigns, and tracking and reporting on social analytics and dataExcellent project management, organizational, and collaboration skillsStrong written communication skills and the ability to craft engaging and thoughtful copyAdditional Skills:Fluent in Canva and Adobe PhotoshopUnderstanding of social media analytics and listening toolsUnderstanding of key social measurement metricsA passion for social media and for books is a must!This is a full-time position located in Somerville, MA with the option for hybrid work. A comprehensive benefits package is offered including medical, dental, life and disability insurance coverage; flex spending and 401k plans, voluntary benefits, generous paid time off and much more!To Apply: submit a resume and cover letter via e-mail to careers@candlewick.com, referencing "Senior Digital Marketing Manager".
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