Field Marketing Manager

The Field Marketing Manager is responsible for the execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. This individual will partner closely with the sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.

Job DescriptionStrategic Planning and Execution - 40%Creates demand and retention strategies that align with sales and recruiting teamsInterfaces with Sales to determine sales enablement needsWork with Marketing to develop tactical plans, including campaigns, programs, and content

Sales Enablement - 30%Communicates campaign deliverables, objectives, and timelines to teamsProvides support for successful program adoptionWorks with sales operations team to align marketing objectives with sales and recruiting initiatives

Reporting and Data Analytics - 15%Analyzes pre-determined KPIs with sales team leadership and adjusts programs as neededWorks with data team to generate insights about marketing direction

Market Research and Intelligence - 15%Understands and translates the industry landscape and key issues and monitors trendsDefines market opportunitiesWorks with divisional leadership to learn specialty-specific market challengesProactively addresses market trends and competitive activity

SECONDARY FUNCTIONS (IF APPLICABLE)May attend sales and recruitment conferences as neededMay work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITYMay communicate with clients and clinicians as needed

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONSBachelor's degree or equivalent experience required3+ years of experience in marketing, brand management, and/or sales enablement

KNOWLEDGE, SKILLS, AND ABILITIESAbility to adhere to and exhibit the Company Values at all timesWorking knowledge of Microsoft Word, PowerPoint, Outlook, and TeamsAdvanced Microsoft Excel skillsWorking knowledge of Salesforce or relative CRM systemsStrong understanding of demand generation strategies and tacticsAbility to perform market and competitive researchAbility to effectively manage multiple competing priorities in a fast-paced sales environmentStrong communication skills - both oral and writtenAbility to build strong business relationships at all levelsExcellent interpersonal skillsStrong attention to detailStrong organizational and time management skillsAbility to work independently and collaborativelySolid critical thinking and creative problem-solving skillsAbility to consistently meet goals, commitments, and deadlinesAbility to work with sensitive information and maintain confidentialityAbility to travel up to 10%

KEY COMPETENCIES REQUIREDEnsures AccountabilityCustomer FocusAction OrientedDecision QualityInstills TrustPlans and AlignsCollaboratesDemonstrates Self-AwarenessCommunicates EffectivelyStrategic Mindset

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTSTypical office environment - sedentary with typing, writing, reading requirementsMay be able to sit or standSpeaking, reading, writing, ability to use a telephone and computerAbility to exert up to 10 lbs. of force occasionallyAbility to travel up to 10% of the timeAbility to interpret various instructionsAbility to deal with a variety of variables under only limited standardization