Marketing Specialist

If you're looking for a special place to build or grow your career, you've found it. Whether you're an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact. With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses (https://www.idexcorp.com/our-businesses/business-segments/) around the globe, chances are, we have something special for you. *A resume is required for this role. PRIMARY FUNCTION: The Marketing Specialist will provide overall marketing support for our organizations strategic and tactical plans. Working closely with multiple departments, they will consistently promote the Warren Rupp brands to generate leads. They will plan, develop, implement, and track multimedia marketing for a variety of outputs (brochures, video, website) to help drive the success of new and recurring marketing initiatives. This role will function as the primary resource for internal communications and campaigns. They will possess a strong blend of creative and technical thinking, coupled with a passion for marketing and gaining knowledge of our product offerings. Key responsibilities include lead generation, creating and editing videos, crafting both long and short content, digital tool development, and more. PRIMARY DUTIES AND RESPONSIBILITIES: Oversee lead generation campaigns and generate quality leads for our sales department. Create a library of videos to use in marketing campaigns, training tools, and on websites. Digital tool development to increase and improve customer engagement. SEO and PPC (search engine optimization, pay per click) Develop comprehensive marketing campaigns for internal and external customers. Manage Warren Rupp website and social platforms. Assist with new product development introductions. Work on continuous improvement projects to improve efficiencies. Content Creation (blogs, literature/collateral, internal and external communications) Conduct market research to understand trends provide suggestions on future projects. Analyze marketing data including campaign results, conversion rates, and traffic, to help shape future marketing strategies. ADDITIONAL RESPONSIBILITIES: Proofreading and editing content Engineering Manuals Trade Show Coordination Distributor Portal Enhancements Photography Surveys Product Information Management (PIM) and Digital Asset Management (DAM) updates Travel required up to 10% of the time. COMPETENCIES: Marketing knowledge Critical thinking Video creating, editing, and publishing. Graphic design Creative/innovative Proactive and self-directed/driven. Written and oral communication Organization and planning Detail oriented Business Acumen EDUCATION AND/OR EXPERIENCE REQUIREMENTS: EDUCATION Bachelor's degree in marketing, business administration or communications; or equivalent combination of education and 3-5 years of experience EXPERIENCE Graphic Design - Adobe Creative Cloud (InDesign) or similar Experience working in HubSpot or similar tool. Content Creation/Writing Video Production Social Media Platforms Microsoft Office Products Product Photography WORK ENVIRONMENT REQUIREMENTS: Hybrid - working in office and home environment. Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world? IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled). Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at lfcareers@idexcorp.com for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application. Job Family: Marketing Business Unit: Warren Rupp