Voya Financial
VP, Workplace B2B Marketing
Voya Financial, Hartford, Connecticut, us, 06112
Together we fight for everyone’s opportunity for a better financial future.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now
Profile Summary
As the Vice President of Workplace B2B Marketing, you will be responsible for leading the development and execution of strategic marketing strategies that are aligned with Workplace goals and objectives. Reporting directly to the Chief Marketing Officer, you will play a critical role in driving Voya’s land, expand, and deepen strategy and enhancing brand awareness through B2B channels. Leading a team of marketers, you will spearhead the transformation of our B2B marketing organization across the Workplace Solutions lines of business to drive measurable ROI, successful go-to-market planning and execution, and foster innovation in team building, processes, and leveraging marketing technology. Additionally, you will deliver top-line revenue growth and long-term results by translating business goals into prioritized marketing strategies and objectives, establishing meaningful metrics and KPIs, and driving detailed impact analyses with continuous improvement.
Profile Description
Strategic Planning: Develop and execute comprehensive B2B integrated, and omni-channel marketing strategies aligned with business objectives, market trends, and customer insights to drive growth and achieve revenue targets.
Market Positioning: Define and refine positioning and messaging with key audiences, highlighting value propositions, competitive advantages, and differentiation.
Acquisition Marketing /Lead Generation: Drive demand generation efforts through targeted omni-channel engagement with marketing campaigns, events, partnerships, and lead nurturing programs to generate qualified leads and opportunities within the B2B segment.
Sales Enablement: Partner with distribution teams to develop effective sales finals, strategic partnership marketing, firm engagement, Producer events, Stewardships, advisory boards, Industry conferences and market presence with sales enablement tools, resources, and training programs to support B2B sales efforts and maximize conversion rates.
Channel, Product and Solutions Marketing: Develop and execute go-to-market strategies and programs for Workplace segments, including positioning, messaging and packaging, promotional activities.
Customer Centricity: Leverage data analytics, market research, primary research, voice of the customer, and customer feedback to gain customer insights into needs, preferences, and behaviors.
Leadership Requirements
Team Leadership: Build and mentor a high-performing B2B marketing team, fostering a culture of collaboration, innovation, and continuous improvement to drive results and achieve departmental goals.
Cross-functional Collaboration: Collaborate closely with cross-functional teams including sales, relationship management, intermediary/consultant relations, product, operations, digital, technology, analytics and finance.
Transformation: Lead the transformation of our marketing organization into a dynamic, results-driven powerhouse.
Knowledge & Experience
15+ years of progressive experience in B2B or B2B2C marketing roles within the financial services, insurance, or related industries.
Bachelor’s degree in marketing, business administration, or a related field. MBA preferred.
Proven experience in a similar senior marketing role, preferably in the workplace solutions industry.
Proven track record of success in developing and executing strategic marketing initiatives that drive business growth.
Strong understanding of the B2B sales cycle for the retirement, group benefits, benefit administration and retail businesses.
Knowledge of CX methodologies and frameworks.
Demonstrated success in developing and executing comprehensive marketing strategies.
In-depth knowledge of marketing principles, market research, and data analysis.
Proficiency in digital marketing techniques.
Excellent leadership skills.
Strategic thinker with a data-driven mindset.
Exceptional communication skills.
Strong executive presence with excellent written and verbal communication skills.
Adept at operating in a matrixed environment.
Strong problem-solving skills.
Demonstrated ability to thrive in a fast-paced, dynamic environment.
Track record of innovation and customer-centric solution building.
Experience developing strategic vision for a function.
Inclusive leadership and commitment to developing strong, diverse teams.
Demonstrated success crafting brand, positioning, and marketing strategy.
Compensation Pay Disclosure
The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities based on the role.
$190,000 – $240,000
What We Offer
Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions
Voya Retirement Plan – employer paid cash balance retirement plan
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year
Equal Employment Opportunity
Voya Financial is an equal-opportunity employer.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now
Profile Summary
As the Vice President of Workplace B2B Marketing, you will be responsible for leading the development and execution of strategic marketing strategies that are aligned with Workplace goals and objectives. Reporting directly to the Chief Marketing Officer, you will play a critical role in driving Voya’s land, expand, and deepen strategy and enhancing brand awareness through B2B channels. Leading a team of marketers, you will spearhead the transformation of our B2B marketing organization across the Workplace Solutions lines of business to drive measurable ROI, successful go-to-market planning and execution, and foster innovation in team building, processes, and leveraging marketing technology. Additionally, you will deliver top-line revenue growth and long-term results by translating business goals into prioritized marketing strategies and objectives, establishing meaningful metrics and KPIs, and driving detailed impact analyses with continuous improvement.
Profile Description
Strategic Planning: Develop and execute comprehensive B2B integrated, and omni-channel marketing strategies aligned with business objectives, market trends, and customer insights to drive growth and achieve revenue targets.
Market Positioning: Define and refine positioning and messaging with key audiences, highlighting value propositions, competitive advantages, and differentiation.
Acquisition Marketing /Lead Generation: Drive demand generation efforts through targeted omni-channel engagement with marketing campaigns, events, partnerships, and lead nurturing programs to generate qualified leads and opportunities within the B2B segment.
Sales Enablement: Partner with distribution teams to develop effective sales finals, strategic partnership marketing, firm engagement, Producer events, Stewardships, advisory boards, Industry conferences and market presence with sales enablement tools, resources, and training programs to support B2B sales efforts and maximize conversion rates.
Channel, Product and Solutions Marketing: Develop and execute go-to-market strategies and programs for Workplace segments, including positioning, messaging and packaging, promotional activities.
Customer Centricity: Leverage data analytics, market research, primary research, voice of the customer, and customer feedback to gain customer insights into needs, preferences, and behaviors.
Leadership Requirements
Team Leadership: Build and mentor a high-performing B2B marketing team, fostering a culture of collaboration, innovation, and continuous improvement to drive results and achieve departmental goals.
Cross-functional Collaboration: Collaborate closely with cross-functional teams including sales, relationship management, intermediary/consultant relations, product, operations, digital, technology, analytics and finance.
Transformation: Lead the transformation of our marketing organization into a dynamic, results-driven powerhouse.
Knowledge & Experience
15+ years of progressive experience in B2B or B2B2C marketing roles within the financial services, insurance, or related industries.
Bachelor’s degree in marketing, business administration, or a related field. MBA preferred.
Proven experience in a similar senior marketing role, preferably in the workplace solutions industry.
Proven track record of success in developing and executing strategic marketing initiatives that drive business growth.
Strong understanding of the B2B sales cycle for the retirement, group benefits, benefit administration and retail businesses.
Knowledge of CX methodologies and frameworks.
Demonstrated success in developing and executing comprehensive marketing strategies.
In-depth knowledge of marketing principles, market research, and data analysis.
Proficiency in digital marketing techniques.
Excellent leadership skills.
Strategic thinker with a data-driven mindset.
Exceptional communication skills.
Strong executive presence with excellent written and verbal communication skills.
Adept at operating in a matrixed environment.
Strong problem-solving skills.
Demonstrated ability to thrive in a fast-paced, dynamic environment.
Track record of innovation and customer-centric solution building.
Experience developing strategic vision for a function.
Inclusive leadership and commitment to developing strong, diverse teams.
Demonstrated success crafting brand, positioning, and marketing strategy.
Compensation Pay Disclosure
The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities based on the role.
$190,000 – $240,000
What We Offer
Health, dental, vision and life insurance plans
401(k) Savings plan – with generous company matching contributions
Voya Retirement Plan – employer paid cash balance retirement plan
Tuition reimbursement up to $5,250/year
Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
Paid volunteer time — 40 hours per calendar year
Equal Employment Opportunity
Voya Financial is an equal-opportunity employer.
#J-18808-Ljbffr