Neurocrine Biosciences
Sr. Brand Marketing Manager, HCP – Sales Enablement and Strategic Relationship
Neurocrine Biosciences, San Diego, California, United States, 92154
Who We Are
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do
Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, endocrine and psychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis and uterine fibroids, as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science.About The Role
This position will be responsible for the strategic direction and execution of brand strategies for Health Care Professional (HCP) marketing activities for a potential rare disease launch in the US (Congenital Adrenal Hyperplasia). The Sr. Manager, Marketing will be responsible for developing and implementing HCP marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This individual’s focus will be on CAH centers of excellence, adrenal specialists, high volume endocrinologists and KOLs. This person will be responsible for the implementation of disease state education and promotional materials for the sales force, field enablement, developing KOL relationships, and own brand presence at key conferences/congresses. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.The role will include creative development of marketing materials to support the CAH program across tactics/programs related to COEs, KOLs, and high-volume endocrinologists for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This person will be critical in ensuring marketing and sales alignment and utilization of an omnichannel approach to HCP communications.This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales leadership. They will be a strong collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.Your Contributions (include, But Are Not Limited To)Contributes to the strategic development and execution of brand initiativesWorks cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP educationPartner with the Sales, Market Insights, Regional Marketing Managers, and Medical Affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignmentDevelop innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketingSupports/develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customersLead presence at society and congress meetings; support sales force in the execution of local society and HCP educational eventsManage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spendDeep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalitiesDevelop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriateSupports All Company Meeting, POA, regional sales meeting planning and executionSupports other ad hoc projects that will arise with evolving brand needs and changing market dynamicsAble to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environmentStrong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agilityPossess excellent communication skills that lead to proactive, clear internal and cross-collaboration communicationServes as a subject matter expert for the product, market and treatment landscapeLeads development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP educationUnderstands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic directionManages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperativesSalesforce promotion, and field supportScientific Leadership management, Peer to Peer program management and speaker bureau developmentOmni-channel HCP marketing (print, digital, social) evangelist with deep experienceMedical society, congress and conference strategy and management at National, Regional and local congressesInforms competitive planning and strategic effortsParticipates in annual brand planning activities, including forecasts and budgetingOther duties as assignedRequirementsBS/BA degree in marketing or life sciences and 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus ORMBA preferred and 6+ years of similar experience noted above ORPharmD or PhD and 3+ years of similar experience noted aboveAbility to work independently and take a lead role on assigned projectsSome experience working on large scale DTC campaigns is a plusAptitude for building positive working relationshipsAbility to effectively manage multiple projects and vendors, including creative AoR as well as Medica AgencyDemonstrated proficiency in PowerPoint, Word and ExcelAnticipates business and industry issues; recommends relevant process / technical / service improvementsDemonstrates broad expertise or unique knowledgeConsidered an expert within the company and may have an external presence in the area of expertiseApplies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the teamAbility to work as part of and lead multiple teamsGood leadership, mentoring skills and abilities typically leads lower levels and/or indirect teamsExcellent computer skillsExcellent listening, verbal and written communication, and presentation skillsExcellent problem-solving and analytical thinking skillsSees broader picture and longer-term impact on division/companyAbility to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiencyExcellent project management, strong project leadership skillsAbility to manage and develop othersNeurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.The annual base salary we reasonably expect to pay is $147,300.00-$213,600.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required.
At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs, but few options.What We Do
Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, endocrine and psychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis and uterine fibroids, as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science.About The Role
This position will be responsible for the strategic direction and execution of brand strategies for Health Care Professional (HCP) marketing activities for a potential rare disease launch in the US (Congenital Adrenal Hyperplasia). The Sr. Manager, Marketing will be responsible for developing and implementing HCP marketing strategies to support Neurocrine’s objectives and growth plan in CAH based on market knowledge, customer insights, and brand strategy. This individual’s focus will be on CAH centers of excellence, adrenal specialists, high volume endocrinologists and KOLs. This person will be responsible for the implementation of disease state education and promotional materials for the sales force, field enablement, developing KOL relationships, and own brand presence at key conferences/congresses. They will also be responsible ensuring strong cross-functional alignment in the flawless execution of strategy and promotional tactics working in close collaboration with partners, especially Sales, Sales Training, Market Research, Regulatory, Legal, Medical Affairs, Regional Marketing Managers, Managed Markets, Regulatory other members of the brand team, and agencies. This individual will also be responsible for additional projects across the brand as assigned.The role will include creative development of marketing materials to support the CAH program across tactics/programs related to COEs, KOLs, and high-volume endocrinologists for CAH. In addition, this individual will be responsible for the development and management of scientific leader engagement, peer to peer activity, collaborate in the development of brand-building marketing plans, and support tactics to accelerate growth for the key brands in CAH. This person will be critical in ensuring marketing and sales alignment and utilization of an omnichannel approach to HCP communications.This individual will have Rare Disease experience, preferably in endocrinology, pediatrics, and/or genetic diseases. They will have deep HCP marketing experience and brand launch experience. They understand and prioritize the nuances and the importance of connecting HCP and Patient strategies. They will be a strong digital marketer, having successfully executed omnichannel campaigns and microtargeting/next-best-action programs in partnership with sales leadership. They will be a strong collaborator and value cross-functional leadership and consensus decision making. They adopt a can-do, leadership mindset, creating organizational energy and excitement about the brand, and galvanizing cross-functional teams to buy in to brand mission.Your Contributions (include, But Are Not Limited To)Contributes to the strategic development and execution of brand initiativesWorks cross-functionally to solicit input to develop the Annual Brand Plan, HCP Engagement Plan, aligning with patient marketing plan and support the budget allocation process; identify expert external partners to execute key solutions to enhance HCP educationPartner with the Sales, Market Insights, Regional Marketing Managers, and Medical Affairs to develop a prioritized customer segmentation, and align marketing messages, tactics and resources against HCP segments; develop decision support tools for Field team use and work closely with the Field / Training to ensure alignmentDevelop innovative omni-channel HCP engagement tactics to amplify Field team efforts, implement a measurement plan to monitor performance, and regularly provide recommendations to pivot as needed on based data to optimize overall impact that aligns with patient services and marketingSupports/develops, leads and manages the scientific leader engagement strategy including the CAH Speaker Bureau, Peer to Peer programs executed by the field or brand team, develops strong relationships with key HCP customersLead presence at society and congress meetings; support sales force in the execution of local society and HCP educational eventsManage multiple agencies, including creative, AOR, media, digital, P2P; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spendDeep experience in leading the successful development and creation of HCP marketing content that simply and concisely communicates complex, scientifically nuanced concepts through PRC process; oversees the pull through across multiple tactical modalitiesDevelop and maintain strong, collaborative working relationships with key cross-functional partners, including PRC, Legal, Compliance, Patient marketing, Patient services, Market Access, Market Insights, Medical Affairs, Field, Global, and others, as appropriateSupports All Company Meeting, POA, regional sales meeting planning and executionSupports other ad hoc projects that will arise with evolving brand needs and changing market dynamicsAble to prioritize and manage complex and innovative projects and establish vision and direction within a fast paced, and competitive commercial environmentStrong personal drive, highly collaborative, perceptive, a problem solver and exhibit strategic insight and innovative agilityPossess excellent communication skills that lead to proactive, clear internal and cross-collaboration communicationServes as a subject matter expert for the product, market and treatment landscapeLeads development and implementation of innovative HCP and patient programs platforms, including personal and non-personal programs and peer-to-peer HCP educationUnderstands key market trends and competitive environment to drive proactive strategies to maximize brand potential; Leverages market insights and research to drive growth and strategic directionManages external agencies to ensure successful execution of marketing programs aligned with brand strategic imperativesSalesforce promotion, and field supportScientific Leadership management, Peer to Peer program management and speaker bureau developmentOmni-channel HCP marketing (print, digital, social) evangelist with deep experienceMedical society, congress and conference strategy and management at National, Regional and local congressesInforms competitive planning and strategic effortsParticipates in annual brand planning activities, including forecasts and budgetingOther duties as assignedRequirementsBS/BA degree in marketing or life sciences and 8+ years of relevant experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency. Experience in managing advertising Agency of Record activities. Experience in CNS and/or psychiatry is a plus ORMBA preferred and 6+ years of similar experience noted above ORPharmD or PhD and 3+ years of similar experience noted aboveAbility to work independently and take a lead role on assigned projectsSome experience working on large scale DTC campaigns is a plusAptitude for building positive working relationshipsAbility to effectively manage multiple projects and vendors, including creative AoR as well as Medica AgencyDemonstrated proficiency in PowerPoint, Word and ExcelAnticipates business and industry issues; recommends relevant process / technical / service improvementsDemonstrates broad expertise or unique knowledgeConsidered an expert within the company and may have an external presence in the area of expertiseApplies in-depth expertise in the discipline and broad knowledge of other closely related areas to improve the efficiency of the teamAbility to work as part of and lead multiple teamsGood leadership, mentoring skills and abilities typically leads lower levels and/or indirect teamsExcellent computer skillsExcellent listening, verbal and written communication, and presentation skillsExcellent problem-solving and analytical thinking skillsSees broader picture and longer-term impact on division/companyAbility to meet multiple deadlines across a variety of projects/programs, with a high degree of accuracy and efficiencyExcellent project management, strong project leadership skillsAbility to manage and develop othersNeurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.The annual base salary we reasonably expect to pay is $147,300.00-$213,600.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
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