Lucid Consulting, LLC
Senior Marketing Manager
Lucid Consulting, LLC, Redmond, Washington, United States, 98052
About the job Senior Marketing Manager (ID: 146661-1)
Job Title:
Senior Marketing Manager
Location:
Remote
Duration/Start Date:
9/30/2024
Salary Range:
$8,750 - $9,600 monthly
Candidates with previous experience working at Microsoft Corporation, either as a full-time employee (FTE) or contractor, are strongly preferred.
Role Summary:
The purpose of this team is supporting all consumer email campaigns for a large enterprise tech company. This role will contribute to supporting the email strategy for the product and application team. The role will work with Go To Market partners on strategy and execution, work with Integrated Marketing Campaign teams on creative and brand messaging for consumers.
Job Responsibilities:
Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)Objective: Execute and optimize email campaigns. Product priorities may change as business priorities change:Defender (or similar app)1. Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.2. Create unique welcomes for subscribers vs. non-subscribers.Designer (or similar app)1. Develop a second welcome email and onboarding emails (Days 3, 7, 30).2. Optimize the first welcome email based on the Journey Leads learning plan.Free Product Suite1. Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).2. Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.App Paid Subscription1. Support all Paid email program efforts as directed by the Journey Lead.2. Execute learning plan developed by journey lead as well as perform ongoing optimization3. Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GAs4. Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GAs.5. Reviewing each campaign for completeness, adherence to objectives, and projected impact6. Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)7. Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch8. Basic analytics for campaign performance (delivered, open and CTR, GA).
Top 3 Hard Skills Required + Years of Experience:
1. Minimum 8 years experience with Creating and deploying Email marketing strategy and campaigns to consumers2. Minimum 5 years experience with Figma3. Minimum 5 years experience with marketing for large enterprise companies.
Requirements/Qualifications:
Years of Experience Required: 9+ overall years of experience in the field.The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail oriented, excellent at prioritization, and a self-starter.
A portfolio with samples of previous work would be nice to see but is not required.
Job Title:
Senior Marketing Manager
Location:
Remote
Duration/Start Date:
9/30/2024
Salary Range:
$8,750 - $9,600 monthly
Candidates with previous experience working at Microsoft Corporation, either as a full-time employee (FTE) or contractor, are strongly preferred.
Role Summary:
The purpose of this team is supporting all consumer email campaigns for a large enterprise tech company. This role will contribute to supporting the email strategy for the product and application team. The role will work with Go To Market partners on strategy and execution, work with Integrated Marketing Campaign teams on creative and brand messaging for consumers.
Job Responsibilities:
Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)Objective: Execute and optimize email campaigns. Product priorities may change as business priorities change:Defender (or similar app)1. Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.2. Create unique welcomes for subscribers vs. non-subscribers.Designer (or similar app)1. Develop a second welcome email and onboarding emails (Days 3, 7, 30).2. Optimize the first welcome email based on the Journey Leads learning plan.Free Product Suite1. Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).2. Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.App Paid Subscription1. Support all Paid email program efforts as directed by the Journey Lead.2. Execute learning plan developed by journey lead as well as perform ongoing optimization3. Create monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GAs4. Maintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GAs.5. Reviewing each campaign for completeness, adherence to objectives, and projected impact6. Coordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)7. Coordinate with TCS on the creation of the campaigns as well as final approval prior to launch8. Basic analytics for campaign performance (delivered, open and CTR, GA).
Top 3 Hard Skills Required + Years of Experience:
1. Minimum 8 years experience with Creating and deploying Email marketing strategy and campaigns to consumers2. Minimum 5 years experience with Figma3. Minimum 5 years experience with marketing for large enterprise companies.
Requirements/Qualifications:
Years of Experience Required: 9+ overall years of experience in the field.The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail oriented, excellent at prioritization, and a self-starter.
A portfolio with samples of previous work would be nice to see but is not required.