Mattel, Inc.and Subsidiaries
CRM - Marketing Associate
Mattel, Inc.and Subsidiaries, El Segundo, California, United States, 90245
If you think you are the right match for the following opportunity, apply after reading the complete description.
Posting Title:
CRM - Marketing AssociateRequisition Number:
R229306Company:
Mattel Sales Corp.Location:
El Segundo, CaliforniaAddress:
333 Continental BlvdZip Code:
90245Job Category:
Marketing
CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day.
The Opportunity:As a CRM - Marketing Associate within the Ecommerce & DTC organization, you will be responsible for planning, evaluating, and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push, and more. You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledge base. You must be data-driven and consumer-obsessed in how you approach your work.You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand, and National Account teams to deliver campaigns that meet business objectives.What Your Impact Will Be:Own and manage the CRM approach and business impact for your category(ies) / business unitBuild and manage the CRM calendar, in collaboration with the Senior CRM ManagerContribute to creative briefs and work with in-house creative teams to develop assets and copyAlign with Senior CRM Manager to define audience strategy for all campaignsCoordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomesIdentify testing opportunities and coordinate with Senior CRM Manager to execute selected testsContribute to campaign QA, including reviewing copy, creative, link tagging, and accuracyAssist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimizationProvide campaign reporting and data-driven insights to our team and our partnersBuild upon the CRM Learning Agenda to continually test and learn across campaignsLearn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaignsEstablish strong working relationships with all internal and external partnersWhat We're Looking For:Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves3+ years in hands-on email strategy and operations roles - Klaviyo (CRM) experience a strong plus3+ years experience in a DTC ecommerce or multi-channel companyExperience in multi-brand retail a strong plusHighly detail-oriented, with strong project management and time management skillsData savviness and ability to drive insights from dataFlexibility to adapt to changing needs and urgent timelinesExcellent communication and collaboration skills, including PowerPoint skillsHow We Work:We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals.We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences.We execute:
We are a performance-driven company focused on pursuing best-in-class outcomes.Our Approach to Flexible Work:We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.Who We Are:Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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Posting Title:
CRM - Marketing AssociateRequisition Number:
R229306Company:
Mattel Sales Corp.Location:
El Segundo, CaliforniaAddress:
333 Continental BlvdZip Code:
90245Job Category:
Marketing
CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day.
The Opportunity:As a CRM - Marketing Associate within the Ecommerce & DTC organization, you will be responsible for planning, evaluating, and overseeing the execution of consumer relationship management (CRM) strategy and tactics, primarily through email but also potentially other CRM channels such as SMS, web push, and more. You will lead tests to support our Learning Agenda and continually surface opportunities to expand our knowledge base. You must be data-driven and consumer-obsessed in how you approach your work.You will work closely with the Senior CRM Manager to support Digital Merchandising, Creative, Global Brand, and National Account teams to deliver campaigns that meet business objectives.What Your Impact Will Be:Own and manage the CRM approach and business impact for your category(ies) / business unitBuild and manage the CRM calendar, in collaboration with the Senior CRM ManagerContribute to creative briefs and work with in-house creative teams to develop assets and copyAlign with Senior CRM Manager to define audience strategy for all campaignsCoordinate with Merchandising and others to drive effective link strategies, delivering consumer experiences that meet or exceed consumer expectations and drive business outcomesIdentify testing opportunities and coordinate with Senior CRM Manager to execute selected testsContribute to campaign QA, including reviewing copy, creative, link tagging, and accuracyAssist Senior CRM Manager in reporting and analyzing campaign performance, identifying areas of opportunity for ongoing optimizationProvide campaign reporting and data-driven insights to our team and our partnersBuild upon the CRM Learning Agenda to continually test and learn across campaignsLearn CRM best practices and be a spokesperson with our partners to ensure these practices are implemented across campaignsEstablish strong working relationships with all internal and external partnersWhat We're Looking For:Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves3+ years in hands-on email strategy and operations roles - Klaviyo (CRM) experience a strong plus3+ years experience in a DTC ecommerce or multi-channel companyExperience in multi-brand retail a strong plusHighly detail-oriented, with strong project management and time management skillsData savviness and ability to drive insights from dataFlexibility to adapt to changing needs and urgent timelinesExcellent communication and collaboration skills, including PowerPoint skillsHow We Work:We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate:
Being a part of Mattel means being part of one team with shared values and common goals.We innovate:
At Mattel we always aim to find new and better ways to create innovative products and experiences.We execute:
We are a performance-driven company focused on pursuing best-in-class outcomes.Our Approach to Flexible Work:We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential.Who We Are:Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. Our products are sold in more than 195 countries in collaboration with the world's leading retail and ecommerce companies.Mattel is recognized as a Great Place to Work and as one of Fast Company's Best Workplaces for Innovators in 2022.Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day.Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
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