Asana
Marketing Analytics Manager, Adoption & Retention
Asana, San Francisco, California, United States, 94199
The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. To help power our next wave of growth, we’re looking for a talented and driven Marketing Analytics Manager to help us optimize our efforts to drive customer adoption and retention.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.The Marketing Analytics team is passionate about using data to help make better decisions and serve insights with strategic implications. We work closely with our marketing partners, serving as strategic thought partners. As a Marketing Analytics Manager, Adoption & Retention, you will work on the entire marketing analytics lifecycle, including developing foundational dashboards, defining measurement methodologies, and leveraging data to drive key strategic decisions. You’ll work in a cross-functional environment with product, sales, data science, and other business analysts to build models that help marketers understand and influence Asana’s growth, create KPIs that measure and monitor our progress against business-critical goals, and perform ad hoc analysis diving into the impact of individual campaigns, investments, and initiatives.What You’ll AchieveFunction as an analytics partner to our customer education marketing team, including sizing opportunities, establishing consistent tracking, KPIs, and dashboards, plus developing insights into campaign impact on lead generation, sales pipeline and revenue.Identify gaps in our marketing funnel and surface opportunitiesDevelop a deep understanding of available data and how they can be used for different analyses to answer questions and solve problemsDrive interpretation, socialization, and adoption of analytics insightsWork cross-functionally with Enterprise Technology and Engineering teams to identify and address analytics tracking, tooling, attribution modeling, and infrastructure challengesCollaborate with Data Science to inform the development of predictive models that guide marketing targeting and investments.About You4+ years experience in analytics, preferably with exposure to both B2B and self-service business modelsBachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, Finance, or a related technical fieldExperience writing and optimizing SQL queries, and working with large data setsStrong skills in both qualitative and quantitative analysis, including content analysis, hypothesis testing, cluster analysis, experimentation, A/B testing, and statistical techniquesExcellent communication skills, capable of presenting technical content to non-technical audiencesAction-oriented with a natural curiosity for detail and a strong analytical mindset.Proven ability to initiate and complete analytical projects independentlyData visualization and dashboarding experience using Tableau, Looker, or similar.At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.What We’ll OfferOur comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.For this role, the estimated base salary range is between $146,000 - $186,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferences.These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.About UsAsana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.
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For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.The Marketing Analytics team is passionate about using data to help make better decisions and serve insights with strategic implications. We work closely with our marketing partners, serving as strategic thought partners. As a Marketing Analytics Manager, Adoption & Retention, you will work on the entire marketing analytics lifecycle, including developing foundational dashboards, defining measurement methodologies, and leveraging data to drive key strategic decisions. You’ll work in a cross-functional environment with product, sales, data science, and other business analysts to build models that help marketers understand and influence Asana’s growth, create KPIs that measure and monitor our progress against business-critical goals, and perform ad hoc analysis diving into the impact of individual campaigns, investments, and initiatives.What You’ll AchieveFunction as an analytics partner to our customer education marketing team, including sizing opportunities, establishing consistent tracking, KPIs, and dashboards, plus developing insights into campaign impact on lead generation, sales pipeline and revenue.Identify gaps in our marketing funnel and surface opportunitiesDevelop a deep understanding of available data and how they can be used for different analyses to answer questions and solve problemsDrive interpretation, socialization, and adoption of analytics insightsWork cross-functionally with Enterprise Technology and Engineering teams to identify and address analytics tracking, tooling, attribution modeling, and infrastructure challengesCollaborate with Data Science to inform the development of predictive models that guide marketing targeting and investments.About You4+ years experience in analytics, preferably with exposure to both B2B and self-service business modelsBachelor’s degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, Finance, or a related technical fieldExperience writing and optimizing SQL queries, and working with large data setsStrong skills in both qualitative and quantitative analysis, including content analysis, hypothesis testing, cluster analysis, experimentation, A/B testing, and statistical techniquesExcellent communication skills, capable of presenting technical content to non-technical audiencesAction-oriented with a natural curiosity for detail and a strong analytical mindset.Proven ability to initiate and complete analytical projects independentlyData visualization and dashboarding experience using Tableau, Looker, or similar.At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.What We’ll OfferOur comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.For this role, the estimated base salary range is between $146,000 - $186,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:Mental health, wellness & fitness benefitsCareer coaching & supportInclusive family building benefitsLong-term savings or retirement plansIn-office culinary options to cater to your dietary preferences.These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.About UsAsana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We also comply with the San Francisco Fair Chance Ordinance and similar laws in other locations.
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