Central Willamette Credit Union
Senior Marketing Manager
Central Willamette Credit Union, Albany, Oregon, United States, 97321
The Senior Marketing Manager is a key leadership role responsible for driving the development, execution, and optimization of comprehensive marketing strategies that align with and contribute to the overarching growth and success of the Credit Union. This position oversees all marketing operations, including strategic planning, campaign development, marketing analytics, and data management, while ensuring that all initiatives support the Credit Union's brand, goals, and member engagement efforts.
Apply below after reading through all the details and supporting information regarding this job opportunity.ESSENTIAL FUNCTIONS AND RESPONSIBILITIESLead the strategic development of marketing initiatives in collaboration with the Chief Marketing Officer (CMO), focusing on the growth of loans, membership, and non-interest income.Architect and execute comprehensive marketing strategies to enhance the prospective member journey, driving brand awareness, and influencing net new member growth.Oversee the development, execution, and management of the Credit Union's brand strategy and long-term marketing strategic plan, ensuring alignment with organizational goals.Provide high-level analysis of market trends, competitive positioning, and business opportunities, informing strategic decisions and marketing direction.Identify and capitalize on new business opportunities, leading the creation and deployment of promotional materials and targeted marketing efforts to achieve market share growth.Collaborate with senior leadership and the Community Engagement team to integrate marketing strategies with community outreach and partnership initiatives.Establish and manage a robust marketing planning process, including the oversight of campaign briefs, timelines, and deliverables.Partner with business units to design and implement innovative marketing campaigns that support the Credit Union's growth targets and member experience goals.Build and maintain strategic partnerships with external organizations to enhance the Credit Union's market presence and expand its portfolio of financial products and services.Provide leadership, mentorship, and strategic guidance to the marketing team, fostering a high-performance culture and supporting individual and team development.Coordinate cross-functional marketing and branding initiatives with training, sales, and service teams, ensuring cohesive messaging and strategy implementation.Spearhead the development and execution of the Credit Union's digital marketing strategy, ensuring a seamless and engaging user experience across all digital platforms.Drive the creation and execution of a social media strategy aimed at deepening connections with prospects, members, and the community.Develop and maintain comprehensive marketing performance dashboards, tracking key metrics such as membership growth, loan performance, and campaign ROI.Lead the design and execution of marketing research initiatives, ensuring insights drive informed decision-making and strategic marketing planning.Oversee the creation and implementation of monthly statement messages and inserts, ensuring consistency with brand strategy.Maintain expert knowledge of member needs, consumer behavior, and industry trends, using insights to shape marketing initiatives and strategies.Lead the development, management, and monitoring of the marketing budget, ensuring alignment with strategic goals and financial stewardship.Ensure compliance with all national and state advertising regulations, maintaining a comprehensive marketing compliance file.Drive the Credit Union's annual strategic marketing plan, leading projects from inception through completion to support organizational objectives.Maintain strong communication across all departments to ensure alignment and collaboration in achieving the Credit Union's goals.Uphold the Credit Union's values, regulatory standards, and information protection requirements in all marketing activities.Perform additional duties as assigned, contributing to the overall success and growth of the Credit Union.QUALIFICATIONS:Exceptional strategic planning and leadership abilities, with a proven track record in driving successful marketing initiatives that align with organizational goals.Advanced analytical and problem-solving skills, with the ability to translate data into actionable insights and strategic decisions.Strong communication and presentation skills, with the ability to effectively influence and engage stakeholders at all levels.Demonstrated expertise in managing multiple high-impact projects in a fast-paced environment, with a focus on delivering results and meeting deadlines.Ability to mentor and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Proficient in digital marketing platforms, with experience in social media strategy, content management, and performance analytics.Strong knowledge of compliance regulations related to financial services marketing, with the ability to ensure adherence to all applicable laws and guidelines.Valid driver’s license and automotive insurance required.EDUCATION/EXPERIENCE REQUIREMENTSB.A. or B.S. degree in marketing, business administration, or a related field, with a minimum of eight years of progressive experience in marketing, advertising, and brand management.Minimum of five years of experience in a senior management role within a marketing team, with a demonstrated ability to lead, coach, and develop direct reports.EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.This position is currently accepting applications.
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Apply below after reading through all the details and supporting information regarding this job opportunity.ESSENTIAL FUNCTIONS AND RESPONSIBILITIESLead the strategic development of marketing initiatives in collaboration with the Chief Marketing Officer (CMO), focusing on the growth of loans, membership, and non-interest income.Architect and execute comprehensive marketing strategies to enhance the prospective member journey, driving brand awareness, and influencing net new member growth.Oversee the development, execution, and management of the Credit Union's brand strategy and long-term marketing strategic plan, ensuring alignment with organizational goals.Provide high-level analysis of market trends, competitive positioning, and business opportunities, informing strategic decisions and marketing direction.Identify and capitalize on new business opportunities, leading the creation and deployment of promotional materials and targeted marketing efforts to achieve market share growth.Collaborate with senior leadership and the Community Engagement team to integrate marketing strategies with community outreach and partnership initiatives.Establish and manage a robust marketing planning process, including the oversight of campaign briefs, timelines, and deliverables.Partner with business units to design and implement innovative marketing campaigns that support the Credit Union's growth targets and member experience goals.Build and maintain strategic partnerships with external organizations to enhance the Credit Union's market presence and expand its portfolio of financial products and services.Provide leadership, mentorship, and strategic guidance to the marketing team, fostering a high-performance culture and supporting individual and team development.Coordinate cross-functional marketing and branding initiatives with training, sales, and service teams, ensuring cohesive messaging and strategy implementation.Spearhead the development and execution of the Credit Union's digital marketing strategy, ensuring a seamless and engaging user experience across all digital platforms.Drive the creation and execution of a social media strategy aimed at deepening connections with prospects, members, and the community.Develop and maintain comprehensive marketing performance dashboards, tracking key metrics such as membership growth, loan performance, and campaign ROI.Lead the design and execution of marketing research initiatives, ensuring insights drive informed decision-making and strategic marketing planning.Oversee the creation and implementation of monthly statement messages and inserts, ensuring consistency with brand strategy.Maintain expert knowledge of member needs, consumer behavior, and industry trends, using insights to shape marketing initiatives and strategies.Lead the development, management, and monitoring of the marketing budget, ensuring alignment with strategic goals and financial stewardship.Ensure compliance with all national and state advertising regulations, maintaining a comprehensive marketing compliance file.Drive the Credit Union's annual strategic marketing plan, leading projects from inception through completion to support organizational objectives.Maintain strong communication across all departments to ensure alignment and collaboration in achieving the Credit Union's goals.Uphold the Credit Union's values, regulatory standards, and information protection requirements in all marketing activities.Perform additional duties as assigned, contributing to the overall success and growth of the Credit Union.QUALIFICATIONS:Exceptional strategic planning and leadership abilities, with a proven track record in driving successful marketing initiatives that align with organizational goals.Advanced analytical and problem-solving skills, with the ability to translate data into actionable insights and strategic decisions.Strong communication and presentation skills, with the ability to effectively influence and engage stakeholders at all levels.Demonstrated expertise in managing multiple high-impact projects in a fast-paced environment, with a focus on delivering results and meeting deadlines.Ability to mentor and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.Proficient in digital marketing platforms, with experience in social media strategy, content management, and performance analytics.Strong knowledge of compliance regulations related to financial services marketing, with the ability to ensure adherence to all applicable laws and guidelines.Valid driver’s license and automotive insurance required.EDUCATION/EXPERIENCE REQUIREMENTSB.A. or B.S. degree in marketing, business administration, or a related field, with a minimum of eight years of progressive experience in marketing, advertising, and brand management.Minimum of five years of experience in a senior management role within a marketing team, with a demonstrated ability to lead, coach, and develop direct reports.EOE StatementWe are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.This position is currently accepting applications.
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