CTG , LLC
Marketing Specialist I
CTG , LLC, Charlotte, North Carolina, United States, 28245
Description
Come join us and grow your career with CTG! CTG has worked with this international, Fortune 500 end-client for over 15 years! Apply with CTG for this exciting opportunity!
CTG's premier client has a contract assignment for a Marketing Specialist I.
Type: Contract
Job Title: Marketing Specialist I
Location: Charlotte, NC, hybrid remote (2 days onsite Tuesday/Wednesday, 3 days remote)
Pay Rate: Based on experience
Work Hours: M-F 8am-5pm
Education: Bachelor's degree in a marketing or business-related area
A successful candidate in this position will possess strong soft skills as well as
Minimum 2 – 3 yrs. experience in a marketing role
2+ years of experience in both traditional and digital marketing
Prior experience with well-established corporations
A focus on Project Management
Description
The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application across all key customer groups.
This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.
This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.
Requirements:
Deliver Business Growth
Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
Drive conversion of leads into opportunities.
Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.
Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
Serve as the Segment Marketing Expert
Understand the market segment and associated applications and solutions
Develop segment expertise through engagement with market peers
Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
Understand specialized media channels environment and support communication strategy for the segment.
Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
Lead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).
Provide Marketing Thought Leadership
Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.
Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.
Performance Metrics
Project Management: Ability to coordinate and execute projects on time and on-budget
Growth of segment revenue
Number of prospects and new qualified leads
Marketing opportunity pipeline
Marketing influenced revenue (converted opportunities)
Key Account Engagement
Web and Social Media Engagement
Measured by on-time project completion and avoidance of projects fast tracks
Embracement of process improvement through Ikaizen
Required Qualifications
Education
Bachelor's degree in a marketing or business-related area
Qualifications
Fluent English language is required
Digital experience
Social Media management
Email campaigns
Web (manage content and design)
SEO (desirable)
Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment.
Establish Direction and Create Commitment
Creates segment MKT strategies in alignment with company priorities.
Involves others to gain commitment to his/her plan.
Communicates business direction in a way that inspires employee commitment
Conflict Management
Reads situations quickly
Steps up to conflicts, seeing them as opportunities
Can work through tough agreements and settle disputes equitably
Can find common ground and get cooperation with minimum noise
Demonstrated ability to act independently and operate under minimal supervision
Flexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities of the company.
The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.
Desired Skills & Experience
Experience in Marketing and Telecommunications or related Industry
Additional Information
No third party resumes will be accepted
Drug testing and/or other employment-related inquiries may be conducted
CTG will consider for employment-qualified applicants with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws
All interested individuals MUST be able to work on a W2 Tax basis (no C2C or third party vendors)
CTG is an Equal Employment Opportunity employer
CTG is an E-Verify Company
About Us
CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com .
Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations.
CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.
CTG is an Equal Opportunity and Affirmative Action Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. Our Affirmative Action program serves to promote occupational equality and diversity through good faith efforts. CTG is fully committed to promoting employment opportunities for members of protected classes.
Submit a referral to this job (https://usjobs-ctg.icims.com/jobs/11212/marketing-specialist-i/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834384795)
ID 2024-11212
Title Marketing Specialist I
Location US-NC-Charlotte
Come join us and grow your career with CTG! CTG has worked with this international, Fortune 500 end-client for over 15 years! Apply with CTG for this exciting opportunity!
CTG's premier client has a contract assignment for a Marketing Specialist I.
Type: Contract
Job Title: Marketing Specialist I
Location: Charlotte, NC, hybrid remote (2 days onsite Tuesday/Wednesday, 3 days remote)
Pay Rate: Based on experience
Work Hours: M-F 8am-5pm
Education: Bachelor's degree in a marketing or business-related area
A successful candidate in this position will possess strong soft skills as well as
Minimum 2 – 3 yrs. experience in a marketing role
2+ years of experience in both traditional and digital marketing
Prior experience with well-established corporations
A focus on Project Management
Description
The Americas Marketing Specialist is part of the OCO Marketing organization and is responsible for supporting the development and execution of the marketing plans for the key segments across the region. A segment is defined as a group of customers, verticals or an application across all key customer groups.
This person is responsible for collaborating with the broader team to drive awareness, preference, demand and revenue growth in the market.
This position partners with internal and external stakeholders such as Product Line Manager, Market Development, Sales, other Marketing groups within the OCO Marketing organization and our agencies and partners to define and execute metrics-driven marketing activities.
Requirements:
Deliver Business Growth
Support development and execution of the Integrated Marketing Plans (IMPs) that will continue/develop a strategic commercial relationship with key customers/accounts, with an Account Based Marketing (ABM)/customer-centric approach across the segments for purposes of retention and growth, demand generation (upsell, cross-sell) and customer advocacy.
Develop strategic campaigns for the execution of customer facing events and digital lead generation efforts.
Drive conversion of leads into opportunities.
Collaborate with Sales, Market Development and Product Line Management to uncover potential opportunities.
Coordinate growth initiatives to establish brand awareness/preference/loyalty and drive incremental revenue growth.
Understand how to create value in addition to the supply of products; provide coordination and leadership to the organization as we craft offerings.
Project Manage execution of all marketing campaigns and content creation for the segment, on time and on-budget.
Serve as the Segment Marketing Expert
Understand the market segment and associated applications and solutions
Develop segment expertise through engagement with market peers
Demonstrate leadership to lead projects to conclusion; become a subject matter expert for the market inside the organization and for the broader industry; display a high degree of proficiency with a variety of analytics and dashboard systems, continually tracking and reporting on client engagement.
Understand specialized media channels environment and support communication strategy for the segment.
Engage with sales teams to ensure they understand and have the tools to effectively present value. Work to make them successful with any value propositions in delivering revenue.
Lead all aspects of the product launch / commercialization process – support marketing strategy creation and lead execution (in collaboration with the Product Line Managers and Market Development Groups).
Develop and execute digital campaigns to support lead generation, account based marketing campaigns and product commercialization(Social Media, email marketing automation , web landing page creation).
Provide Marketing Thought Leadership
Define value propositions and associated audience appropriate messaging for focus markets and apply them into the campaign communication assets.
Develop relevant, technical and business driven content to market audience driving customer into the buying journey cycle.
Performance Metrics
Project Management: Ability to coordinate and execute projects on time and on-budget
Growth of segment revenue
Number of prospects and new qualified leads
Marketing opportunity pipeline
Marketing influenced revenue (converted opportunities)
Key Account Engagement
Web and Social Media Engagement
Measured by on-time project completion and avoidance of projects fast tracks
Embracement of process improvement through Ikaizen
Required Qualifications
Education
Bachelor's degree in a marketing or business-related area
Qualifications
Fluent English language is required
Digital experience
Social Media management
Email campaigns
Web (manage content and design)
SEO (desirable)
Demonstrated technical aptitude (ability to learn about products and solutions). Desired knowledge in overall segment and network architecture environment.
Establish Direction and Create Commitment
Creates segment MKT strategies in alignment with company priorities.
Involves others to gain commitment to his/her plan.
Communicates business direction in a way that inspires employee commitment
Conflict Management
Reads situations quickly
Steps up to conflicts, seeing them as opportunities
Can work through tough agreements and settle disputes equitably
Can find common ground and get cooperation with minimum noise
Demonstrated ability to act independently and operate under minimal supervision
Flexibility to operate across various geographical or structural market segments Demonstrated creativity in new and different ways to fully leverage the capabilities of the company.
The ideal candidate is a passionate, immersive, creative, energetic leader who loves marketing, is technically driven and has proven experience creating game-changing strategies and content.
Desired Skills & Experience
Experience in Marketing and Telecommunications or related Industry
Additional Information
No third party resumes will be accepted
Drug testing and/or other employment-related inquiries may be conducted
CTG will consider for employment-qualified applicants with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws
All interested individuals MUST be able to work on a W2 Tax basis (no C2C or third party vendors)
CTG is an Equal Employment Opportunity employer
CTG is an E-Verify Company
About Us
CTG, a Cegeka company, is at the forefront of digital transformation, providing IT and business solutions that accelerate project momentum and deliver desired value. Over nearly 60 years, we have earned a reputation as a faster and more reliable, results-driven partner. Our vision is to be an indispensable partner to our clients and the preferred career destination for digital and technology experts. CTG leverages the expertise of over 9,000 team members in 19 countries to provide innovative solutions. Together, we operate across the Americas, Europe, and India, working in close cooperation with over 3,000 clients in many of today's highest-growth industries. For more information, visit www.ctg.com .
Our culture is a direct result of the people who work at CTG, the values we hold, and the actions we take. In other words, our people define our culture. It's a living, breathing thing that is renewed every day through the ways we engage with each other, our clients, and our communities. Part of our mission is to cultivate a workplace that attracts and develops the best people, reflected by our recognition as a Great Place to Work Certified™ company across many of our global operations.
CTG will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of all applicable local, state, and federal laws.
CTG is an Equal Opportunity and Affirmative Action Employer. CTG will assure equal opportunity and consideration to all applicants and employees in recruitment, selection, placement, training, benefits, compensation, promotion, transfer, and release of individuals without regard to race, creed, religion, color, national origin, sex, sexual orientation, gender identity and gender expression, age, disability, marital or veteran status, citizenship status, or any other discriminatory factors as required by law. Our Affirmative Action program serves to promote occupational equality and diversity through good faith efforts. CTG is fully committed to promoting employment opportunities for members of protected classes.
Submit a referral to this job (https://usjobs-ctg.icims.com/jobs/11212/marketing-specialist-i/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834384795)
ID 2024-11212
Title Marketing Specialist I
Location US-NC-Charlotte