Pfizer
Director, US Market Access Marketing, I&I Rhu/GI
Pfizer, Collegeville, Pennsylvania, United States, 19426
ROLE SUMMARY
The incumbent, within the US Market Access Marketing (USMA-M) team, will lead the development and execution of the US access marketing strategy for XELJANZ and VELSIPITY with a focus achieving profitable access in alignment with Brand goals. This is a unique opportunity to lead Access Marketing for two Priority Brands simultaneously. They will be responsible for the development, creation, approval and launch of key strategies and tactics designed to educate formulary and access decision makers and ensure optimal access for VELSIPITY as well as LOE planning for Xeljanz including portfolio access implications. The Access Marketer will advocate for access, reimbursement and policy approaches that support Brand uptake and performance.
The US Market Access Marketer will be part of the USMA Marketing team and will liaise with the Brand team for I&I Rheumatology/GI franchise and work across the USMA organization as appropriate including, Payer Account management, Market Access Strategy Pricing and Analytics, Market Access Operations, Channel Management. This role is an opportunity for a talented, high-energy colleague to join the US Market Access Marketing team for two Priority Brands with extensive and frequent exposure to senior levels of management.
ROLE RESPONSIBILITIES
The USMA Access Marketer will:
Ensure successful access for VELSIPITY including national PBM adoption and rapid custom client pull-through in order for the brand to meet revenue goals and to develop annual Access Plans
Ensure successful access and revenue maximization for XELJANZ as the brand approaches LOE including brand continuity planning and portfolio access implications post LOE.
Collaborate with key stakeholders to set and monitory access goals and plan strategies accordingly to maximize revenue and GTN
Update VELSIPITY and XELJANZ Value proposition and value narrative to engage payer customers in their decision making based on clinical and economic value
Develop and implement quarterly POA priorities with the Account Management team
Proactively identify and address key barriers to access and performance by applying advanced understanding of and experience with contracting and pricing strategies,analytics, and market trends across brand lifecycle, and market channels
Through the value proposition narrative, ensure payer and access decision makers assess the potential cost savings and evaluate the economic impact of incorporating, or maintaining, XELJANZ and VELSIPITY on their formularies
Drive and inform key decisions regarding XELJANZ and VELSIPITY access assessments for and negotiations in a complex and continuously evolving market
Assess sustainable pricing through selective contracting that is informed by advanced competitive intelligence and analytics
Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners per SOP.
Lead and manage Brand Access Matrix Team and associated deliverables
Lead customer value partnership opportunities for XELJANZ and VELSIPITY in collaboration with Customer facing teams and in partnership with USMA Customer Marketing
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of external stakeholders to achieve meaningful outcomes and create business impact.
Bachelor's degree minimum required; MBA, PharmD, PhD or relevant graduate degree preferred.
Required: 10+ years of combined experience within the U.S. pharmaceutical/healthcare market with a primary focus on strategy for Marketing and/or US Market Access, Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting
Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights
Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process
Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders
Proven record of operating in a fast-paced, high-energy environment
Desire to work in an ambiguous environment, set priorities, and define workstreams as needed
SELECTED SKILLS GAINED
Understanding of US market access marketing specific to XELJANZ and VELSIPITY initiatives focused on access customers, for both medical and pharmacy benefit products
Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act's impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.) for biosimilars
Significant visibility within the global and US Value and Access teams and with USMA partners: Brand marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.
Deep insights into the access brand marketing launch process through collaboration with stakeholders with expertise gained into pre-launch planning, training account teams, and launch strategy
Other Job Details:
Last Date to Apply for Job: September 20th, 2024
Ability to travel domestically based on business needs
NOT Eligible for Relocation Package
Eligible for employee referral bonus
Position is hybrid and will require to work 2 to 3 days per week from site
#LI-PFE
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
The incumbent, within the US Market Access Marketing (USMA-M) team, will lead the development and execution of the US access marketing strategy for XELJANZ and VELSIPITY with a focus achieving profitable access in alignment with Brand goals. This is a unique opportunity to lead Access Marketing for two Priority Brands simultaneously. They will be responsible for the development, creation, approval and launch of key strategies and tactics designed to educate formulary and access decision makers and ensure optimal access for VELSIPITY as well as LOE planning for Xeljanz including portfolio access implications. The Access Marketer will advocate for access, reimbursement and policy approaches that support Brand uptake and performance.
The US Market Access Marketer will be part of the USMA Marketing team and will liaise with the Brand team for I&I Rheumatology/GI franchise and work across the USMA organization as appropriate including, Payer Account management, Market Access Strategy Pricing and Analytics, Market Access Operations, Channel Management. This role is an opportunity for a talented, high-energy colleague to join the US Market Access Marketing team for two Priority Brands with extensive and frequent exposure to senior levels of management.
ROLE RESPONSIBILITIES
The USMA Access Marketer will:
Ensure successful access for VELSIPITY including national PBM adoption and rapid custom client pull-through in order for the brand to meet revenue goals and to develop annual Access Plans
Ensure successful access and revenue maximization for XELJANZ as the brand approaches LOE including brand continuity planning and portfolio access implications post LOE.
Collaborate with key stakeholders to set and monitory access goals and plan strategies accordingly to maximize revenue and GTN
Update VELSIPITY and XELJANZ Value proposition and value narrative to engage payer customers in their decision making based on clinical and economic value
Develop and implement quarterly POA priorities with the Account Management team
Proactively identify and address key barriers to access and performance by applying advanced understanding of and experience with contracting and pricing strategies,analytics, and market trends across brand lifecycle, and market channels
Through the value proposition narrative, ensure payer and access decision makers assess the potential cost savings and evaluate the economic impact of incorporating, or maintaining, XELJANZ and VELSIPITY on their formularies
Drive and inform key decisions regarding XELJANZ and VELSIPITY access assessments for and negotiations in a complex and continuously evolving market
Assess sustainable pricing through selective contracting that is informed by advanced competitive intelligence and analytics
Manage USMA Brand budget and secure appropriate funding for Brand specific strategies and tactics from commercial partners per SOP.
Lead and manage Brand Access Matrix Team and associated deliverables
Lead customer value partnership opportunities for XELJANZ and VELSIPITY in collaboration with Customer facing teams and in partnership with USMA Customer Marketing
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of external stakeholders to achieve meaningful outcomes and create business impact.
Bachelor's degree minimum required; MBA, PharmD, PhD or relevant graduate degree preferred.
Required: 10+ years of combined experience within the U.S. pharmaceutical/healthcare market with a primary focus on strategy for Marketing and/or US Market Access, Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting
Demonstrated ability to quickly identify insights and develop effective strategies & tactics based on these insights
Strong business acumen and analytical skills to help set priorities & strategies, and track record in leveraging insights to help guide the decision-making process
Ability and desire to work effectively & collaboratively in a team-based environment with many internal stakeholders
Proven record of operating in a fast-paced, high-energy environment
Desire to work in an ambiguous environment, set priorities, and define workstreams as needed
SELECTED SKILLS GAINED
Understanding of US market access marketing specific to XELJANZ and VELSIPITY initiatives focused on access customers, for both medical and pharmacy benefit products
Knowledge of key marketplace dynamics and healthcare trends (Inflation Reduction Act's impact on Medicare, 340B dynamics, channel management considerations, pharmacy benefit therapies etc.) for biosimilars
Significant visibility within the global and US Value and Access teams and with USMA partners: Brand marketing, Contracting, US Market Access leadership team, RC, Global Access teams etc.
Deep insights into the access brand marketing launch process through collaboration with stakeholders with expertise gained into pre-launch planning, training account teams, and launch strategy
Other Job Details:
Last Date to Apply for Job: September 20th, 2024
Ability to travel domestically based on business needs
NOT Eligible for Relocation Package
Eligible for employee referral bonus
Position is hybrid and will require to work 2 to 3 days per week from site
#LI-PFE
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research