Starcom
Manager Media Analytics
Starcom, New York, New York, us, 10261
Job Description
The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.
Responsibilities:
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
Work across multiple teams on client specific projects
Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
Build frameworks that capture campaign performance, inform optimizations and impact future plans
Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
Evaluate new and current data partners and new approaches for highest quality results
Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
Proactively educate internal and external clients on research, tools, technology, and approaches
Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
Communicate opportunities, learnings, and recommendations
Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
Help answer client questions, create client-ready presentations and present at client meetings
Develop research approaches to address complex research and measurement challenges
Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualifications:Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Experience with multiple methodological approaches for consumer, media and brand insight
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500- $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/06/2024.
#LI-Hybrid
REQ # 24-10183
The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.
This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients’ operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.
Responsibilities:
Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy
Work across multiple teams on client specific projects
Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences
Build frameworks that capture campaign performance, inform optimizations and impact future plans
Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI
Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals
Evaluate new and current data partners and new approaches for highest quality results
Work in partnership with client research, insights and analytics team; have deep knowledge of client’s business goals and challenges
Proactively educate internal and external clients on research, tools, technology, and approaches
Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results
Merge quantitative and qualitative insights into cohesive story to drive marketing strategy
Communicate opportunities, learnings, and recommendations
Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences
Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results
Help answer client questions, create client-ready presentations and present at client meetings
Develop research approaches to address complex research and measurement challenges
Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation
Qualifications:Qualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
3+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight
Strong grounding in traditional and digital media research (control/exposed methodologies, market mix modeling)
Experience with statistical software packages, especially SAS and SPSS, strongly preferred
Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research)
Demonstrated ability to work with large data sets
Experience with multiple methodological approaches for consumer, media and brand insight
Strong grounding in traditional and digital media research, such as advertising effectiveness, ROI
Experience with visualization tools such as Tableau, GoodData, Datorama is a plus
Strong verbal and written communication skills
Excellent Microsoft Office skills; PowerPoint and advanced Excel
Ability to work independently and in a team setting while effectively managing priorities
Additional Information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $81,500- $128,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/06/2024.
#LI-Hybrid
REQ # 24-10183