Cedar Fair
B2B Marketing Manager
Cedar Fair, Charlotte, North Carolina, United States, 28245
Overview:
The B2B Marketing Manager develops and executes the business-to-business marketing strategy to drive awareness, customer acquisition and pipeline growth for all segments of group sales, including corporate, youth, national reseller accounts. This roles partners with Regional Sales leaders across the Six Flags portfolio to assess local market needs and specifics to engage and convert leads to booked outings.
Responsibilities:
Drive the implementation of business-to-business marketing strategy to drive awareness, customer acquisition and pipeline growth across all segments of group sales, including corporate, youth, national reseller accounts.
Includes evaluating programs, providing insights, and making recommendations for continued product development.
Provide marketing support for distributed regional sales teams through multi-channel marketing strategy and execution, including CRM and paid media opportunities.
Manage web content marketing and other collateral for group sales, ensuring consistency of best practices across the enterprise and drive insight from performance metrics for continued development.
Manages a team of 1
Qualifications:
Education required: B.S. Degree in Marketing, Business, Communications or another related field
Minimum years of experience required: 5 or more years in marketing, with previous experience developing a successful lead generation and nurturing program
Salesforce automation experience a plus
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Comfortable working cross-functionally
Understanding of online ticketing a plus
Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.
The B2B Marketing Manager develops and executes the business-to-business marketing strategy to drive awareness, customer acquisition and pipeline growth for all segments of group sales, including corporate, youth, national reseller accounts. This roles partners with Regional Sales leaders across the Six Flags portfolio to assess local market needs and specifics to engage and convert leads to booked outings.
Responsibilities:
Drive the implementation of business-to-business marketing strategy to drive awareness, customer acquisition and pipeline growth across all segments of group sales, including corporate, youth, national reseller accounts.
Includes evaluating programs, providing insights, and making recommendations for continued product development.
Provide marketing support for distributed regional sales teams through multi-channel marketing strategy and execution, including CRM and paid media opportunities.
Manage web content marketing and other collateral for group sales, ensuring consistency of best practices across the enterprise and drive insight from performance metrics for continued development.
Manages a team of 1
Qualifications:
Education required: B.S. Degree in Marketing, Business, Communications or another related field
Minimum years of experience required: 5 or more years in marketing, with previous experience developing a successful lead generation and nurturing program
Salesforce automation experience a plus
Strong business acumen and results-oriented
Strong project management skills and attention to detail
Strong verbal and written communication skills
Comfortable working cross-functionally
Understanding of online ticketing a plus
Cedar Fair Entertainment Company is an equal opportunity employer. A work permit may be required for associates under the age of 18. Applicants must be legally eligible for employment in the United States and in accordance with state laws. Cedar Fair also conducts background checks on all applicants 18 years of age and older.