Product Marketing Manager

Who We AreAs one of the fastest-growing on-the-go drinkware companies in America, we’ve got a reputation for doing great things. Our vision is simple - bring delight to eating and drinking.Delight is different to everyone. Whether it’s the perfect cup of coffee, or a water bottle that helps you crush your workout, our mission is to make it look great, function perfectly and cost less than you’d expect.Delivering on this promise takes extraordinary efforts and exceptional people. Through our teams’ ingenuity and grit, we’ve created a place where the best ideas win, and they can come from anyone. Our culture combines the scrappy spirit of a startup with the perks of a market leader.We believe the right way to design products starts and ends with two key ingredients: process + people. Process is the path that takes us from ideas to products that are on brand, on time and on budget. People are the secret sauce that adds ingenuity every step of the way.Together, we navigate each day with optimism, curiosity, a healthy sense of humor and a strong allergy to the word “no.” This desire for better, coupled with a deep understanding of consumers’ daily lives, gets us to meaningful delight.About the RoleAs a Leapfrog Product Marketing Manager, you will have the opportunity to work cross functionally to translate strategic market objectives into new products, optimize designs per consumer response and select winning ideas for commercialization. You are responsible for recognizing specific product-related opportunities to maximize the market performance of existing brands and apply solid project management skills to ensure clear communication of project scope, timing, and success criteria.What You’ll DoSupport business with the development of successful and profitable programs for key products to ensure continued growth of the product portfolio.Lead new product development (creation and management) from brainstorm phase through mass production, as well as partner with leadership to define the overarching category direction to our design and engineering teams.Lead, manage, and grow team members within the organization – providing guidance on their assigned projects, ensuring product success, supporting professional advancement within their role and within the organization as a whole.Define and develop product specifications, marrying consumer wants/needs, white space in the market, and new/flagship product technologies as the primary consumer advocate.Develop user-relevant design targets for product performance and user experience – and act as the beacon of these targets to the cross-functional team of engineers, industrial designers, and commercial marketers.Manage product cost structure, reporting, and cost rationalization exercises – and collaborate with supply chain, merchandising, and supply planning teams on product sourcing strategy recommendations.Create and maintain P&Ls for all customers/programs to support sales efforts.Provide direction and oversight into the creation and execution of go-to-market collateral to support product launch, including instructional material and consumer-facing product specification information.Act as the product and/or category expert for cross-functional team member questions and concerns, as well as travel to key customer meetings to pitch new products.Be called upon to take leadership of larger cross-functional breakthroughs that increase executive visibility and accelerate career growth.Who You Are5+ years of experience in product development, product marketing, marketing, or a related field, preferably at a manufacturing or consumer goods company.Bachelor’s Degree (or equivalent experience) in Business, Marketing, Management, Engineering or a combination of the above.Able to target a consumer-first perspective when it comes to introducing new products/processes or improving current products.Ability to effectively “manage up” by communicating your top priorities and constantly seeking feedback on your and your team’s work.A mindset geared toward building relationships across multi-functional teams, coupled with excellent interpersonal skills.Highly-effective communication skills – both written (presentation/email) and in-person (ability to host succinct, effective conversations that solve problems and ability to make effective presentations to all levels of management)Strong project management skills, with the ability to prioritize effectively, manage multiple projects simultaneously, and stay organized in a fast-paced environment.A desire to learn and grow in a passionate environment. The ability to embrace transparency and shifting priorities while learning from each decision and focusing on the path forward.Benefits at Leapfrog15 days Paid Time Off your first year, and an additional day each year thereafter, as well as company paid sick days, holidays and parental leave optionsMedical, dental, and vision insurance as well as commuter benefits and additional voluntary benefitsAnnual bonus payouts and up to a 5% 401k match for all eligible employeesSummer Fridays - from Memorial Day to Labor Day enjoy half days every FridayNote: Leapfrog is currently operating under a hybrid work model, and this position will report on site to our Lincoln Park office at least 2 days per week. Please do not apply if you are not comfortable with a hybrid work model.Leapfrog Brands is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Please note, we are unable to offer sponsorship or relocation for this position, and all new hires will be required to verify their employment eligibility through the DHS E-Verify program.