ESKER INC
Digital Marketing Manager
ESKER INC, Middleton, Wisconsin, United States, 53562
As Digital Marketing Manager you will play a critical role on Esker's digital team. You will be responsible for the performance of the Esker US website – ensuring keyword rankings, web traffic, conversions and user experience are healthy and trending upward.
This role is focused on increasing conversions from Esker's website to support pipeline and revenue growth and requires a strategic thinker adept at cross-functional collaboration who understands SEO, website structure and digital analytics.
The ideal candidate will have experience managing website optimization, including website performance and conversion rates, to analyze performance and adjust strategies accordingly.
You understand the fundamental elements of website management and can identify areas for optimization and growth. You are also analytical and can translate data into strategy and action.
Responsibilities
SEOWork with SEO agency to apply SEO best practices, keyword research recommendations and SEO strategies to Esker US websiteMonitor and analyze SEO performance using analytics toolsConduct keyword research to guide content creationImplement on-page and off-page SEO strategiesDevelop A/B tests to ensure changes made for SEO positively impact traffic, revenue, and other KPIsAnalyticsGenerate reports on key performance indicators (KPIs)Provide insights and recommendations based on data analysisPresent digital recommendations to internal stakeholdersOptimize event, traffic and conversion tracking in Google Analytics 4Website Management & Conversion Rate Optimization (CRO)Partner closely with product marketing, customer marketing and product management teams to ensure the web experience reflects the business strategy and revenue objectivesCollaborate to inform web strategy on a global levelDrive conversion rate optimization strategy and execution to improve MQL, pipeline, and revenue generationGrow new leads by converting site traffic through calls-to-action, landing pages, content and chatPlan, execute and manage all tests and changes to Esker's US website and blog (Drupal)Stay up to date with the latest trends and changes in SEO, privacy controls such as cookieless measurement and reporting techniquesAnalyze website user behavior and identify areas for improvementOptimize website design and content to increase conversions
Think you're Esker's ideal candidate? Here's what we're looking for:Bachelor's degree in marketing or related field4+ years experience in SEO and digital marketing in a B2B environment (preferably high tech)Proven working experience in digital marketing, namely search engine optimization and website developmentProficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics toolsAnalytical mindset with the ability to interpret data, generate insights, and make data-driven decisionsKnowledge of website platform (e.g. Drupal)Experience in website optimization, A/B testing and multivariate experimentsExperience partnering with marketing stakeholders across product, demand generation, content marketing and customer marketing teamsExcellent communication, project management, and interpersonal skillsUp to date with the latest trends and best practices in SEO and search marketingAbility to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environmentExperience setting and monitoring KPIs, focusing on growth and performance optimizationFamiliarity with coding and programming languages is a plusRequired Skills/Tools:SEO/SEM, Semrush, GA4UnbounceDrupalGoogle Analytics, Looker Studio, Google Search Console, Google Tag ManagerCRM: Salesforce, Hubspot, or similarMarketing Automation: Marketo or similar
PI919a8aaa2199-35216-35513361
This role is focused on increasing conversions from Esker's website to support pipeline and revenue growth and requires a strategic thinker adept at cross-functional collaboration who understands SEO, website structure and digital analytics.
The ideal candidate will have experience managing website optimization, including website performance and conversion rates, to analyze performance and adjust strategies accordingly.
You understand the fundamental elements of website management and can identify areas for optimization and growth. You are also analytical and can translate data into strategy and action.
Responsibilities
SEOWork with SEO agency to apply SEO best practices, keyword research recommendations and SEO strategies to Esker US websiteMonitor and analyze SEO performance using analytics toolsConduct keyword research to guide content creationImplement on-page and off-page SEO strategiesDevelop A/B tests to ensure changes made for SEO positively impact traffic, revenue, and other KPIsAnalyticsGenerate reports on key performance indicators (KPIs)Provide insights and recommendations based on data analysisPresent digital recommendations to internal stakeholdersOptimize event, traffic and conversion tracking in Google Analytics 4Website Management & Conversion Rate Optimization (CRO)Partner closely with product marketing, customer marketing and product management teams to ensure the web experience reflects the business strategy and revenue objectivesCollaborate to inform web strategy on a global levelDrive conversion rate optimization strategy and execution to improve MQL, pipeline, and revenue generationGrow new leads by converting site traffic through calls-to-action, landing pages, content and chatPlan, execute and manage all tests and changes to Esker's US website and blog (Drupal)Stay up to date with the latest trends and changes in SEO, privacy controls such as cookieless measurement and reporting techniquesAnalyze website user behavior and identify areas for improvementOptimize website design and content to increase conversions
Think you're Esker's ideal candidate? Here's what we're looking for:Bachelor's degree in marketing or related field4+ years experience in SEO and digital marketing in a B2B environment (preferably high tech)Proven working experience in digital marketing, namely search engine optimization and website developmentProficiency in digital marketing platforms, including social media, email marketing, SEO, SEM, and analytics toolsAnalytical mindset with the ability to interpret data, generate insights, and make data-driven decisionsKnowledge of website platform (e.g. Drupal)Experience in website optimization, A/B testing and multivariate experimentsExperience partnering with marketing stakeholders across product, demand generation, content marketing and customer marketing teamsExcellent communication, project management, and interpersonal skillsUp to date with the latest trends and best practices in SEO and search marketingAbility to manage multiple projects simultaneously and work effectively in a fast-paced, collaborative environmentExperience setting and monitoring KPIs, focusing on growth and performance optimizationFamiliarity with coding and programming languages is a plusRequired Skills/Tools:SEO/SEM, Semrush, GA4UnbounceDrupalGoogle Analytics, Looker Studio, Google Search Console, Google Tag ManagerCRM: Salesforce, Hubspot, or similarMarketing Automation: Marketo or similar
PI919a8aaa2199-35216-35513361