University of Minnesota
Senior Marketing & Communications Manager
University of Minnesota, Minneapolis, Minnesota, United States, 55400
Apply for Job Job ID 364533Location Twin CitiesJob Family Marketing & CommunicationsFull/Part Time Full-TimeRegular/Temporary RegularJob Code 9761CGEmployee Class Acad Prof and AdminAdd to Favorite Jobs Email this JobAbout the Job
The School of Music (SOM) is seeking an experienced Marketing and Communications Senior Manager to join our team. This position is responsible for the development, implementation, and maintenance of a comprehensive marketing and communications strategy that promotes our dynamic programs, compelling events, and innovative partnerships throughout the School of Music, Marching and Athletic Bands, and Ted Mann Concert Hall.The successful candidate's creative expertise will guide the development of print and digital marketing materials while maintaining cohesive brand standards. In addition to content creation, this position will manage marketing operations, including setting project timelines, budgets, and resource allocation.The Senior Marketing and Communications Manager will work closely with colleagues across the School of Music and College of Liberal Arts to understand audience and business needs and translate them into effective multimedia content and stories. The person in this role must be responsive to dynamic conditions that require creative solutions, strong intercultural framing, and inclusive practices.This position supervises a full-time Social Media and Communications Specialist as well as student employees. This team supports more than 350 concerts, recitals, special events, and programs each year with numerous collaborations and partnerships in the regional arts community. This position also works strategically with communications staff from other West Bank Arts Quarter departments and with College of Liberal Arts Advancement staff.
APPOINTMENT DETAILSThis is a 100% time, 12 month, Academic Professional and Administrative position. Salary is dependent on qualifications and experience. The School of Music Marketing & Communications team operates on a hybrid work schedule. In-person presence is required for Welcome Week orientation and the first two weeks of classes.
RESPONSIBILITIESIntegrated Marketing and Communications (40%)Establish the creative vision and direction for content and projects that promote recruitment and engage the SOM community (including our more than 8000 alumni and donors). Maintain creative output that is consistent with the school's brand, visual identity, and messaging strategy.Manage relationships with colleagues both internally and externally, including University Relations, CLA Development, CLA Communications, and regional arts communities. Partner with stakeholders to bring projects to completion, brainstorm new ideas, and implement innovations.Develop stories of philanthropic impact across platforms, cultivate and foster relationships and resources with the UMN Foundation.Manage a comprehensive media relations program with print, radio, television and online media outlets.Serve as the primary contact to faculty for promotional and news-sharing needs.Produce and manage advertising, promotional, recruiting and admissions materials, including print materials such as the annual magazine, advertising copy, electronic materials such as newsletters, and press releases.Serve as primary manager of the SOM website working with the graphic design and communications associate to ensure content is up-to-date and meets online goals and requirements.Project management (30%)Responsible for a suite of regularly produced multi-media content that supports the school's brand and enrollment objectives (e.g. testimonial videos, school-wide events promotion, photoshoots, annual magazine.).Develop and manage annual production calendar, tracking projects toward completion, including establishing timelines and reinforcing deadlines.Manage budgets for projects, when appropriate, ensuring fiscal responsibility and best use of resources.Strategic Planning (15%)Communicate and collaborate with colleagues to understand needs and translate that knowledge into project recommendations and creative strategies.Evaluate effectiveness of current platforms, technologies, and practices. Innovate where warranted and make recommendations for improvement.Develop annual marketing and communication plans to manage school initiatives and resources.Represent the SOM in planning meetings and serve on committees as requested.Team management and resource planning (15%)Serve as a member of the School of Music's Senior Administrative Team.Serve as direct manager for one full-time staff member as well as student workers. This role is accountable for their activities, work output, and outcomes.Coach, develop, and provide strategic and creative direction to direct reports on their workload and outcomes.Responsible for the management, scheduling, project prioritization, and performance reviews of full-time staff members.Ensure all projects meet objectives and are completed on time and within budget. Identify and resolve barriers to meeting project objectives.Establish metrics, measure results, and develop project reports to highlight successes and areas for improvements.Demonstrate continuous improvement and instill a test-and-learn mentality within the team.
Qualifications
Required QualificationsBA/BS degree in Communication, Journalism, Marketing or Art or related fieldMinimum four years of professional communications and marketing experience. Non-communications degreed individuals must have six years of progressive responsibility in communications.One year experience as a people manager demonstrating strong leadership and mentoring skills.Demonstrated exceptional interpersonal, oral, and written communication skills and the ability to communicate effectively with multiple and diverse constituents.Highly collaborative style with the ability to cultivate and maintain effective working relationships with internal colleagues and external stakeholders in a fast-paced environment.Strong problem-solving and project management skills with a demonstrated record of managing multiple priorities, engaging others, and delegating work as needed, while meeting tight deadlines.A strong sense of the creative process-from conception to execution/production, including understanding of printing processes-required to make outstanding work.Strong understanding of brand standards and the ability to maintain cohesive branding across all multimedia content.Demonstrated proficiency with Adobe Creative Cloud and Google suite.Portfolio of work that encompasses a broad range of creative projects and/or multi-media content.Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.Preferred QualificationsPrevious professional marketing and communications experience in an arts-related environment.Two-to-three years experience as a people manager.Experience with managing budgets.Communications experience within a higher education, agency or media outlet setting.Experience with UMN Donor Management SystemExperience with email marketing software such as Salesforce.Experience with photography and video editing.Ability to design, implement and optimize processes.Experience managing creative vendor relationships, production processes, budgets, and payments.
About the Department
About the SchoolThe School of Music has been an important part of the University of Minnesota since 1902, serving both music majors and students from the many diverse programs offered across our campus. Our distinguished alumni representing a wide range of states, provinces, and nations are making significant contributions to music and artistic life around the world as performers, educators, scholars, and therapists. The mission of the School of Music explicates our commitment to the highest level of excellence in scholarly, creative, and pedagogical endeavors, providing opportunities for quality artistic development, academic learning, and direct engagement with the Twin Cities community. Our faculty members are recognized nationally and internationally for their expertise in performance, scholarship, education, therapy, and creative studies.About the College of Liberal ArtsHome to the arts, social sciences and humanities disciplines and programs, the College of Liberal Arts is the largest college in the University of Minnesota and comprises 31 academic departments, and over 20 interdisciplinary research centers and administrative/support units. CLA has over 1,300 faculty and staff spanning research, teaching, advising, outreach, and administrative functions. CLA units reside in over twenty buildings on the East Bank and West Bank of the Twin Cities campus. CLA enrolls nearly 13,000 undergraduate students, over 40% of the undergraduate enrollment on the Twin Cities campus, 1,400 graduate students, and has an annual all-funds budget of $290 million.CLA is a destination for curious, compassionate individuals who are committed to making our increasingly interdependent and diverse global community work for everyone. That foundational commitment begins in our CLA Constitution. CLA is committed to increasing enrollment of underrepresented and under-resourced students, diversifying our faculty across all disciplines, recruiting, and retaining a diverse staff, and promoting the expression and exploration of diverse perspectives and viewpoints-so that we all gain the background knowledge and analytical skills we need to understand and respect differences.
Diversity, Equity, and Inclusion in CLA
Working in CLAThe Benefits of Working at the UBenefits
Working at the University
At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.
The University also offers a comprehensive benefits package that includes:Competitive wages, paid holidays, and generous time offContinuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit ProgramLow-cost medical, dental, and pharmacy plansHealthcare and dependent care flexible spending accountsUniversity HSA contributionsDisability and employer-paid life insuranceEmployee wellbeing programExcellent retirement plans with employer contributionPublic Service Loan Forgiveness (PSLF) opportunityFinancial counseling servicesEmployee Assistance Program with eight sessions of counseling at no costEmployee Transit Pass with free or reduced rates in the Twin Cities metro areaPlease visit the Office of Human Resources website for more information regarding benefits.How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. A completed application will include a cover letter, resume, 3 references, and a portfolio that is no longer than 10 pages.You will have the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.This position will remain open until filled.To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.eduEmployment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.About the U of M
The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
The School of Music (SOM) is seeking an experienced Marketing and Communications Senior Manager to join our team. This position is responsible for the development, implementation, and maintenance of a comprehensive marketing and communications strategy that promotes our dynamic programs, compelling events, and innovative partnerships throughout the School of Music, Marching and Athletic Bands, and Ted Mann Concert Hall.The successful candidate's creative expertise will guide the development of print and digital marketing materials while maintaining cohesive brand standards. In addition to content creation, this position will manage marketing operations, including setting project timelines, budgets, and resource allocation.The Senior Marketing and Communications Manager will work closely with colleagues across the School of Music and College of Liberal Arts to understand audience and business needs and translate them into effective multimedia content and stories. The person in this role must be responsive to dynamic conditions that require creative solutions, strong intercultural framing, and inclusive practices.This position supervises a full-time Social Media and Communications Specialist as well as student employees. This team supports more than 350 concerts, recitals, special events, and programs each year with numerous collaborations and partnerships in the regional arts community. This position also works strategically with communications staff from other West Bank Arts Quarter departments and with College of Liberal Arts Advancement staff.
APPOINTMENT DETAILSThis is a 100% time, 12 month, Academic Professional and Administrative position. Salary is dependent on qualifications and experience. The School of Music Marketing & Communications team operates on a hybrid work schedule. In-person presence is required for Welcome Week orientation and the first two weeks of classes.
RESPONSIBILITIESIntegrated Marketing and Communications (40%)Establish the creative vision and direction for content and projects that promote recruitment and engage the SOM community (including our more than 8000 alumni and donors). Maintain creative output that is consistent with the school's brand, visual identity, and messaging strategy.Manage relationships with colleagues both internally and externally, including University Relations, CLA Development, CLA Communications, and regional arts communities. Partner with stakeholders to bring projects to completion, brainstorm new ideas, and implement innovations.Develop stories of philanthropic impact across platforms, cultivate and foster relationships and resources with the UMN Foundation.Manage a comprehensive media relations program with print, radio, television and online media outlets.Serve as the primary contact to faculty for promotional and news-sharing needs.Produce and manage advertising, promotional, recruiting and admissions materials, including print materials such as the annual magazine, advertising copy, electronic materials such as newsletters, and press releases.Serve as primary manager of the SOM website working with the graphic design and communications associate to ensure content is up-to-date and meets online goals and requirements.Project management (30%)Responsible for a suite of regularly produced multi-media content that supports the school's brand and enrollment objectives (e.g. testimonial videos, school-wide events promotion, photoshoots, annual magazine.).Develop and manage annual production calendar, tracking projects toward completion, including establishing timelines and reinforcing deadlines.Manage budgets for projects, when appropriate, ensuring fiscal responsibility and best use of resources.Strategic Planning (15%)Communicate and collaborate with colleagues to understand needs and translate that knowledge into project recommendations and creative strategies.Evaluate effectiveness of current platforms, technologies, and practices. Innovate where warranted and make recommendations for improvement.Develop annual marketing and communication plans to manage school initiatives and resources.Represent the SOM in planning meetings and serve on committees as requested.Team management and resource planning (15%)Serve as a member of the School of Music's Senior Administrative Team.Serve as direct manager for one full-time staff member as well as student workers. This role is accountable for their activities, work output, and outcomes.Coach, develop, and provide strategic and creative direction to direct reports on their workload and outcomes.Responsible for the management, scheduling, project prioritization, and performance reviews of full-time staff members.Ensure all projects meet objectives and are completed on time and within budget. Identify and resolve barriers to meeting project objectives.Establish metrics, measure results, and develop project reports to highlight successes and areas for improvements.Demonstrate continuous improvement and instill a test-and-learn mentality within the team.
Qualifications
Required QualificationsBA/BS degree in Communication, Journalism, Marketing or Art or related fieldMinimum four years of professional communications and marketing experience. Non-communications degreed individuals must have six years of progressive responsibility in communications.One year experience as a people manager demonstrating strong leadership and mentoring skills.Demonstrated exceptional interpersonal, oral, and written communication skills and the ability to communicate effectively with multiple and diverse constituents.Highly collaborative style with the ability to cultivate and maintain effective working relationships with internal colleagues and external stakeholders in a fast-paced environment.Strong problem-solving and project management skills with a demonstrated record of managing multiple priorities, engaging others, and delegating work as needed, while meeting tight deadlines.A strong sense of the creative process-from conception to execution/production, including understanding of printing processes-required to make outstanding work.Strong understanding of brand standards and the ability to maintain cohesive branding across all multimedia content.Demonstrated proficiency with Adobe Creative Cloud and Google suite.Portfolio of work that encompasses a broad range of creative projects and/or multi-media content.Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment.Preferred QualificationsPrevious professional marketing and communications experience in an arts-related environment.Two-to-three years experience as a people manager.Experience with managing budgets.Communications experience within a higher education, agency or media outlet setting.Experience with UMN Donor Management SystemExperience with email marketing software such as Salesforce.Experience with photography and video editing.Ability to design, implement and optimize processes.Experience managing creative vendor relationships, production processes, budgets, and payments.
About the Department
About the SchoolThe School of Music has been an important part of the University of Minnesota since 1902, serving both music majors and students from the many diverse programs offered across our campus. Our distinguished alumni representing a wide range of states, provinces, and nations are making significant contributions to music and artistic life around the world as performers, educators, scholars, and therapists. The mission of the School of Music explicates our commitment to the highest level of excellence in scholarly, creative, and pedagogical endeavors, providing opportunities for quality artistic development, academic learning, and direct engagement with the Twin Cities community. Our faculty members are recognized nationally and internationally for their expertise in performance, scholarship, education, therapy, and creative studies.About the College of Liberal ArtsHome to the arts, social sciences and humanities disciplines and programs, the College of Liberal Arts is the largest college in the University of Minnesota and comprises 31 academic departments, and over 20 interdisciplinary research centers and administrative/support units. CLA has over 1,300 faculty and staff spanning research, teaching, advising, outreach, and administrative functions. CLA units reside in over twenty buildings on the East Bank and West Bank of the Twin Cities campus. CLA enrolls nearly 13,000 undergraduate students, over 40% of the undergraduate enrollment on the Twin Cities campus, 1,400 graduate students, and has an annual all-funds budget of $290 million.CLA is a destination for curious, compassionate individuals who are committed to making our increasingly interdependent and diverse global community work for everyone. That foundational commitment begins in our CLA Constitution. CLA is committed to increasing enrollment of underrepresented and under-resourced students, diversifying our faculty across all disciplines, recruiting, and retaining a diverse staff, and promoting the expression and exploration of diverse perspectives and viewpoints-so that we all gain the background knowledge and analytical skills we need to understand and respect differences.
Diversity, Equity, and Inclusion in CLA
Working in CLAThe Benefits of Working at the UBenefits
Working at the University
At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.
The University also offers a comprehensive benefits package that includes:Competitive wages, paid holidays, and generous time offContinuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit ProgramLow-cost medical, dental, and pharmacy plansHealthcare and dependent care flexible spending accountsUniversity HSA contributionsDisability and employer-paid life insuranceEmployee wellbeing programExcellent retirement plans with employer contributionPublic Service Loan Forgiveness (PSLF) opportunityFinancial counseling servicesEmployee Assistance Program with eight sessions of counseling at no costEmployee Transit Pass with free or reduced rates in the Twin Cities metro areaPlease visit the Office of Human Resources website for more information regarding benefits.How To Apply
Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. A completed application will include a cover letter, resume, 3 references, and a portfolio that is no longer than 10 pages.You will have the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.This position will remain open until filled.To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.Diversity
The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.eduEmployment Requirements
Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.About the U of M
The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).