Hilltop Holdings
Business Development Content, Manager
Hilltop Holdings, Dallas, Texas, United States, 75215
Job Description
HilltopSecurities is looking to hire a Business Development Content Manager. This role is responsible for partnering with Business Lines to understand their objectives and to develop creative content related to financial services products and solutions in support of those objectives. This role will work closely with the corporate Marketing and Communications department to ensure that marketing plans and related deliverables meet stated business objectives and align with the company's overall strategic goals and brand messaging. This role has a matrix reporting relationship with Chief Administrative Officer of Hilltop Securities and Director of Marketing with Hilltop Holdings.
Responsibilities
Work with Business Lines to develop/outline content, prioritize and articulate deliverables to Shared Service Marketing team; including coordinating development of content, obtaining documented approvals from Business Lines and Compliance, and ensuring deliverables meet brand standards, quality standards and business line objectives.Develop a tracking tool to monitor with workflow of projects.Generate and analyze reports on project progress and resource utilization; conduct regular meetings and provide bi-weekly reports to key stakeholders.Analyze the effectiveness of marketing campaigns using various metrics and KPIs.Prepare reports and presentations on campaign performance, insights, and recommendations for future initiatives.Conduct regular audits of brand usage and marketing materials to maintain consistency and accuracy.Manage the Communication grid and Editorial calendar; ensure consistency in messaging and banner usage, coordinate timing of communications to maximize effectiveness.Manage internal/external distribution lists; execution of loading and sending communications as per grid and editorial calendar.Ownership and author of internal communications for Firm announcements, Executive Briefings (to include talking points), and PowerPoint decks for Firm-wide presentations/events.Work with Business Lines to ensure website content is up to date; oversee website updates and content reviews process.Facilitate campaign decision trees for marketing platforms such as Marketing Cloud, monitor performance and review analytics.Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or a related field5+ years of experience in marketing, brand management, or a related role, preferably with an
investment bank or financial institutionCompletion of SIE preferred.Strong understanding of financial products and regulatory requirementsProven history of developing and executing successful marketing campaigns; leveraging automated platforms such as Marketing CloudExcellent communication, leadership, and project management skillsProven ability to manage multiple projects with tight deadlines.Creative mindset with the ability to think strategically and innovatively.Strong analytical skills to assess campaign performance and market trends.
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.
About Us
At HilltopSecurities, we believe in building noble and collaborative relationships that enrich the financial future of individuals, businesses and communities. With an extensive portfolio of products, we deliver a broad range of investment banking and related financial services that help our clients achieve their definition of success. As a subsidiary of HilltopHoldings, which also encompasses PlainsCapital Bank, and PrimeLending, we have the financial strength and stability that has withstood the test of time. Our nationwide presence in 400 locations across 44 states provides our associates with extensive opportunities to grow their careers in a diverse organization that truly values relationship capital above all else.
HilltopSecurities is looking to hire a Business Development Content Manager. This role is responsible for partnering with Business Lines to understand their objectives and to develop creative content related to financial services products and solutions in support of those objectives. This role will work closely with the corporate Marketing and Communications department to ensure that marketing plans and related deliverables meet stated business objectives and align with the company's overall strategic goals and brand messaging. This role has a matrix reporting relationship with Chief Administrative Officer of Hilltop Securities and Director of Marketing with Hilltop Holdings.
Responsibilities
Work with Business Lines to develop/outline content, prioritize and articulate deliverables to Shared Service Marketing team; including coordinating development of content, obtaining documented approvals from Business Lines and Compliance, and ensuring deliverables meet brand standards, quality standards and business line objectives.Develop a tracking tool to monitor with workflow of projects.Generate and analyze reports on project progress and resource utilization; conduct regular meetings and provide bi-weekly reports to key stakeholders.Analyze the effectiveness of marketing campaigns using various metrics and KPIs.Prepare reports and presentations on campaign performance, insights, and recommendations for future initiatives.Conduct regular audits of brand usage and marketing materials to maintain consistency and accuracy.Manage the Communication grid and Editorial calendar; ensure consistency in messaging and banner usage, coordinate timing of communications to maximize effectiveness.Manage internal/external distribution lists; execution of loading and sending communications as per grid and editorial calendar.Ownership and author of internal communications for Firm announcements, Executive Briefings (to include talking points), and PowerPoint decks for Firm-wide presentations/events.Work with Business Lines to ensure website content is up to date; oversee website updates and content reviews process.Facilitate campaign decision trees for marketing platforms such as Marketing Cloud, monitor performance and review analytics.Qualifications
Bachelor's degree in Marketing, Advertising, Communications, or a related field5+ years of experience in marketing, brand management, or a related role, preferably with an
investment bank or financial institutionCompletion of SIE preferred.Strong understanding of financial products and regulatory requirementsProven history of developing and executing successful marketing campaigns; leveraging automated platforms such as Marketing CloudExcellent communication, leadership, and project management skillsProven ability to manage multiple projects with tight deadlines.Creative mindset with the ability to think strategically and innovatively.Strong analytical skills to assess campaign performance and market trends.
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required and may be changed at the discretion of the Company.
About Us
At HilltopSecurities, we believe in building noble and collaborative relationships that enrich the financial future of individuals, businesses and communities. With an extensive portfolio of products, we deliver a broad range of investment banking and related financial services that help our clients achieve their definition of success. As a subsidiary of HilltopHoldings, which also encompasses PlainsCapital Bank, and PrimeLending, we have the financial strength and stability that has withstood the test of time. Our nationwide presence in 400 locations across 44 states provides our associates with extensive opportunities to grow their careers in a diverse organization that truly values relationship capital above all else.