FITMATE Coach
Director of Growth Marketing
FITMATE Coach, Palo Alto, California, United States, 94306
Our mission
The following information provides an overview of the skills, qualities, and qualifications needed for this role.Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people's main problem of staying motivated, by combining human coaches (on tasks that can't be automated) alongside automation tools, e.g. generative AI, to make sure the service is affordable, scalable and available truly on demand. Product demo.Founded by Alon Laniado, a 2x founder in the space of Tech-Enhanced Human Services.Is this role for you?Join us at an exciting time as we scale up our client base, having found product market fit for our consumer subscription business. Working closely with the founder and industry experts, your responsibilities will include:Manage customer acquisition channels, including paid social, paid search, email, affiliates, organic social, and referralsReport on campaign performance to summarize insights and propose actionable next stepsConceptualize and plan A/B tests across channels to improve conversion rate and reduce CACWork with creative personnel from the briefing to feedback process to obtain high performance creative that clearly communicates brand value propositionsIdentify opportunities for other acquisition and brand initiatives through data analysis and market research, propose a plan and work cross-functionally to manage executionProactively communicate conflicting priorities between your responsibilities; seek to explicitly gain alignment with manager and other stakeholdersRequirementsYou'll be a great fit if you meet these requirements:Experience running paid channels efficiently (ideally for a consumer subscription business)Ability to work at rapid iterations of tests to improve performanceDig deep into the details (eg. down to keywords and ad optimization) without reliance on the agencyRigorous methodic approach to test various hypothesesA strong sense of marketing to consumers (eg ad copy, headlines, etc)An ability to deeply reflect our value proposition to differentiate us in a crowded spaceBenefitsYou'll benefit from:Competitive salary401k Scheme (US)Share option schemePrivate Medical InsuranceCompany paid for training relevant to your roleRegular social events22 days vacationWorking at our offices in Palo Alto and part remoteWhat is it like working at Fitmate? Check us out on Glassdoor hereWe empower people to discover solutions to hard and new problemsWe encourage (and expect) our People to take big (but informed) bets with significant upsideEveryone's entitled to challenge anyone - based on facts and good judgementWe're passionate about our work and our mission. Life's too shortWe deeply believe in the power of modern product and growth practicesWhat do our clients think of Fitmate? Trust pilot reviews hereWe look forward to hearing from you!
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.Fitmate Coach currently provides motivational coaches to help people stick to their health plans, starting with weight loss. Our unique solution tackles people's main problem of staying motivated, by combining human coaches (on tasks that can't be automated) alongside automation tools, e.g. generative AI, to make sure the service is affordable, scalable and available truly on demand. Product demo.Founded by Alon Laniado, a 2x founder in the space of Tech-Enhanced Human Services.Is this role for you?Join us at an exciting time as we scale up our client base, having found product market fit for our consumer subscription business. Working closely with the founder and industry experts, your responsibilities will include:Manage customer acquisition channels, including paid social, paid search, email, affiliates, organic social, and referralsReport on campaign performance to summarize insights and propose actionable next stepsConceptualize and plan A/B tests across channels to improve conversion rate and reduce CACWork with creative personnel from the briefing to feedback process to obtain high performance creative that clearly communicates brand value propositionsIdentify opportunities for other acquisition and brand initiatives through data analysis and market research, propose a plan and work cross-functionally to manage executionProactively communicate conflicting priorities between your responsibilities; seek to explicitly gain alignment with manager and other stakeholdersRequirementsYou'll be a great fit if you meet these requirements:Experience running paid channels efficiently (ideally for a consumer subscription business)Ability to work at rapid iterations of tests to improve performanceDig deep into the details (eg. down to keywords and ad optimization) without reliance on the agencyRigorous methodic approach to test various hypothesesA strong sense of marketing to consumers (eg ad copy, headlines, etc)An ability to deeply reflect our value proposition to differentiate us in a crowded spaceBenefitsYou'll benefit from:Competitive salary401k Scheme (US)Share option schemePrivate Medical InsuranceCompany paid for training relevant to your roleRegular social events22 days vacationWorking at our offices in Palo Alto and part remoteWhat is it like working at Fitmate? Check us out on Glassdoor hereWe empower people to discover solutions to hard and new problemsWe encourage (and expect) our People to take big (but informed) bets with significant upsideEveryone's entitled to challenge anyone - based on facts and good judgementWe're passionate about our work and our mission. Life's too shortWe deeply believe in the power of modern product and growth practicesWhat do our clients think of Fitmate? Trust pilot reviews hereWe look forward to hearing from you!
#J-18808-Ljbffr