Medifast, Inc.
Senior Manager, Digital Marketing
Medifast, Inc., Baltimore, Maryland, United States, 21206
Headquarters - Onsite
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.100 International DrBaltimore, MD 21202, USA
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.Overview Of PositionThe Senior Digital Marketing Manager will be responsible for designing, executing, and optimizing digital marketing strategies that enhance the customer experience throughout their journey with our brand. You will focus on understanding customer behavior, improving engagement, and driving conversions through personalized and data-driven marketing initiatives.Why you should work with usCompany Culture: At Medifast, we enjoy working hard to help people change their lives, with plenty of events and outings throughout the year.Benefits: We offer programs that maximize your earnings and quality of life.Job ResponsibilitiesCustomer Journey:
Build integrated marketing plans that authentically connect with clients and achieve or exceed revenue goals.Develop full funnel plans, partnering with key marketing cross-functional expertise partners to create communication plans that build authenticity and credibility for OPTAVIA.Build testing frameworks to minimize friction in the customer journey, positively impacting KPIs.Analyze customer behavior and segmentation data to tailor marketing strategies and improve the overall customer experience.
Data Analysis and Optimization:
Utilize data analytics tools to track customer interactions and campaign performance across digital channels.Analyze data to identify trends, measure effectiveness, and make data-driven recommendations for optimization.Prepare and present regular reports on campaign performance, including insights and recommendations for improvements.
Cross-Functional Collaboration:
Oversee and drive internal and external business partners in executing customer strategy, ensuring consistency of marketing messaging across channels and audiences.Partner with internal stakeholders to drive positioning and optimal client journeys.Implement standard marketing best practices; identify areas to streamline processes; lead and participate in cross-functional sessions to increase engagement and strengthen operating model.
Lead, mentor, and manage marketing specialists and coordinators.Oversee the recruitment, training, and development of team members.Scope2 direct reports.Knowledge, Education, Skills & Abilities10+ years of experience in developing and implementing digital marketing strategies.3+ years team leadership experience.In-depth knowledge of digital marketing channels, paid digital media, social media, SEM/SEO, Google Analytics and CRM software.Strong leadership skills and the ability to effectively manage conflict in a collaborative environment.Bachelor’s Degree.Proven success creating and executing effective digital marketing strategies.Excellent written and verbal communications.Passionate about delivering brand growth and driving the company’s mission.At Medifast, Relationships Are At The Center Of What We Do!We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be
OUTSTANDING .About MedifastMedifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA, which provides people with a comprehensive approach to support a healthy lifestyle.Thank you for taking the time to learn more about Medifast.
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Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.100 International DrBaltimore, MD 21202, USA
At Medifast, our team members are relentless in our mission of driving Lifelong Transformation, Making a Healthy Lifestyle Second Nature. When you join Medifast, you become part of a dynamic, fast-growing community of highly motivated, like-hearted people who share a passion for promoting health and wellness. If you want to build a rewarding career that makes lives better on a daily basis, Medifast may be the perfect place for you.Overview Of PositionThe Senior Digital Marketing Manager will be responsible for designing, executing, and optimizing digital marketing strategies that enhance the customer experience throughout their journey with our brand. You will focus on understanding customer behavior, improving engagement, and driving conversions through personalized and data-driven marketing initiatives.Why you should work with usCompany Culture: At Medifast, we enjoy working hard to help people change their lives, with plenty of events and outings throughout the year.Benefits: We offer programs that maximize your earnings and quality of life.Job ResponsibilitiesCustomer Journey:
Build integrated marketing plans that authentically connect with clients and achieve or exceed revenue goals.Develop full funnel plans, partnering with key marketing cross-functional expertise partners to create communication plans that build authenticity and credibility for OPTAVIA.Build testing frameworks to minimize friction in the customer journey, positively impacting KPIs.Analyze customer behavior and segmentation data to tailor marketing strategies and improve the overall customer experience.
Data Analysis and Optimization:
Utilize data analytics tools to track customer interactions and campaign performance across digital channels.Analyze data to identify trends, measure effectiveness, and make data-driven recommendations for optimization.Prepare and present regular reports on campaign performance, including insights and recommendations for improvements.
Cross-Functional Collaboration:
Oversee and drive internal and external business partners in executing customer strategy, ensuring consistency of marketing messaging across channels and audiences.Partner with internal stakeholders to drive positioning and optimal client journeys.Implement standard marketing best practices; identify areas to streamline processes; lead and participate in cross-functional sessions to increase engagement and strengthen operating model.
Lead, mentor, and manage marketing specialists and coordinators.Oversee the recruitment, training, and development of team members.Scope2 direct reports.Knowledge, Education, Skills & Abilities10+ years of experience in developing and implementing digital marketing strategies.3+ years team leadership experience.In-depth knowledge of digital marketing channels, paid digital media, social media, SEM/SEO, Google Analytics and CRM software.Strong leadership skills and the ability to effectively manage conflict in a collaborative environment.Bachelor’s Degree.Proven success creating and executing effective digital marketing strategies.Excellent written and verbal communications.Passionate about delivering brand growth and driving the company’s mission.At Medifast, Relationships Are At The Center Of What We Do!We thrive by elevating our connections with one another as well as with our Coaches & Clients. We believe that everyone has the potential to be
OUTSTANDING .About MedifastMedifast (NYSE: MED) is the health and wellness company known for its habit-based and coach-guided lifestyle solution OPTAVIA, which provides people with a comprehensive approach to support a healthy lifestyle.Thank you for taking the time to learn more about Medifast.
#J-18808-Ljbffr