Marketing and Brand Director

Our Village United (OVU) is a non-profit organization that concentrates on creating economic opportunities for small and medium-sized businesses in the Atlanta area through its philanthropic and entrepreneurial programs.OVU is seeking a Brand and Design Manager who is creative, enthusiastic, and works to support the communication of the organization’s initiatives. The individual will be responsible for a wide range of communication functions that will enhance the organization’s brand and maintain a great rapport with the community, industry stakeholders, and businesses.Key Responsibilities The Brand and Design Manager drives awareness, acquisition, and retention through the launch of multifunctional go-to brand marketing strategies for the promotion of the brand/business within the market. This position oversees the brand planning process inclusive of the definition of target consumers and the development of marketing mix and strategies on consumer brand interaction to encourage increased purchase.The Brand and Design Manager leads the development and refinement of the brand’s messages and creative designs to attract potential consumers. He also leads go-to-market planning and drives cross-functional collaboration within the business. This role also leads consumer-facing communication approaches for the brand and serves as a primary marketing point of contact with external business partners, enabling strong, collaborative working relationships.Duties

Strategy:

Plays a leading role in establishing the business’s brand-building strategies across all channels. Develops weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies to make necessary updates and improvements. Creates messaging strategies for key segments.Analytics:

Manages and maintains program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments. Manages the forecast and revenue delivery for the business’s product through monitoring performance and availing transparent weekly/monthly/annual reporting to relevant stakeholders on the performance of brand marketing program initiatives, their progress, and results.Collaboration:

Highly collaborative and partners with other departments to create brand demand and marketing plans. Works with external consumer insight organizations in identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market in terms of acquisition and retention.Knowledge/Creativity:

Keeps up with and understands industry best practices and emerging strategies that will keep the brand marketing up to date and ensure the business a competitive edge in brand awareness, consumer acquisition, and retention. Develops new creative, innovative, and out-of-the-box approaches in applying the business’s messages.Job Requirements

Bachelor’s Degree in related fields or 5-7 years of experience in communication and marketing.Ability to enable data-driven decisions and show deep interest and comfort working with ROI and metric-driven models.Superior communication skills and must display comfort interacting with senior executives and external business partners.Experience in demand generation marketing tactics and strategies in addition to having experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, email, etc.Good leadership skills.Highly organized.Multi-tasker.Good time management.Proficiency in various marketing and communication software.Expert interpersonal skills.Risk or budget management experience.Pay rate:

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.$55,000 - $60,000 annuallyHours per week:40 hours, per weekWork needed:Monday - FridayWeekends and Holidays (if a holiday fundraising event is happening)Location:Hybrid: Atlanta, GA

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