Sierra Club
Social Media Content Creator
Sierra Club, Washington, District of Columbia, us, 20022
Job Title: Social Media Content Creator
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Department: CommunicationsLocation: Washington DC (preferred) or Remote. This position requires an ability to travel.Reports To: Director of Social MediaSupervises: NAContext: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature.Scope: The Social Media Content Creator is a specialized “one stop shop” for creating effective photo, video, audio, graphic and live content for social media that engages a variety of audiences across social media platforms and builds creative engagement strategies based on their vast awareness of, and interest in, current social, content and creative trends. This role is responsible for creating a high volume of quick-turn social media content, actively engaging daily with social media audiences, developing creative brand awareness strategies for social media, and supporting departments across the organization with high level social media creative asset ideation and creation.Job activities include but are not limited to:Content Strategy:
Assists in the planning, scheduling, and post creation for the Sierra Club social media calendar. Works in close collaboration with teams across the organization to create impactful and reflexive multimedia content arcs that develop narratives, build spokespeople, educate and activate the Sierra Club base through the delivery of integrated multi-platform multimedia content packages.Dynamic Content Creation:
Creates a high volume of engaging and educational posts, videos, and graphics that promote the Sierra Club vision, mission, and values to achieve organizational goals within a short lead time.Community Management:
Engages with audiences across all social media platforms, responding to comments, messages, and replies, and engages with external accounts’ content to build brand awareness.Analytics and Reporting:
Tracks engagement metrics such as likes, shares, comments, and reach. Analyzes the effectiveness of different content types and campaigns and provides reports to management.Collaboration and Networking:
Proactively coordinates with other environmental organizations to amplify reach and share resources.Content Optimization and SEO:
Optimizes social media content for search engines and platform algorithms in collaboration with the web development team.This position directly relates to the 24-hour news cycle which will sometimes require weeknight and weekend hours.The successful candidate must demonstrate the following skills, experience and competencies:Digital Media Proficiency:
Strong track record of skilled video production, editing, and graphic design using tools such as Canva, Adobe Photoshop, and Adobe Premiere Pro.Creative and Narrative Expertise:
Skilled storyteller and narrative strategist – able to connect emotionally with audiences while generating fresh, appealing ideas for content.Strong Writing and Editing Skills:
Experience in writing short form copy for social media and marketing campaigns.Communication and Interpersonal Skills:
Strong verbal and written communication skills.Project Management:
Proven track record of skilled planning – organizing and managing complex content calendars, campaigns, and competing priorities.Committed to evolution:
Committed to continuously deepening and evolving your own understanding of systems of oppression.Uplifting and additive:
Positive, energetic and engaging demeanor that translates across social media content.The strongest candidates will also demonstrate the following skills, experience and competencies:SEO and Analytics:
Understand SEO principles and can leverage this knowledge to enhance content visibility.Knows Our Work:
Experience in the environmental movement or social justice advocacy space.User Generated Content:
Successful recruitment, production and distribution of user generated content campaigns.To Apply: The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills.Compensation and Benefits: The salary range for this position is $70,000 - $80,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits.
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The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Department: CommunicationsLocation: Washington DC (preferred) or Remote. This position requires an ability to travel.Reports To: Director of Social MediaSupervises: NAContext: At the Sierra Club, we believe in the power of interdependence. Together, we remain committed to the fight for a healthy climate built on a foundation of environmental, racial, economic, and gender justice – a future where all people benefit from a healthy, thriving planet and a direct connection to nature.Scope: The Social Media Content Creator is a specialized “one stop shop” for creating effective photo, video, audio, graphic and live content for social media that engages a variety of audiences across social media platforms and builds creative engagement strategies based on their vast awareness of, and interest in, current social, content and creative trends. This role is responsible for creating a high volume of quick-turn social media content, actively engaging daily with social media audiences, developing creative brand awareness strategies for social media, and supporting departments across the organization with high level social media creative asset ideation and creation.Job activities include but are not limited to:Content Strategy:
Assists in the planning, scheduling, and post creation for the Sierra Club social media calendar. Works in close collaboration with teams across the organization to create impactful and reflexive multimedia content arcs that develop narratives, build spokespeople, educate and activate the Sierra Club base through the delivery of integrated multi-platform multimedia content packages.Dynamic Content Creation:
Creates a high volume of engaging and educational posts, videos, and graphics that promote the Sierra Club vision, mission, and values to achieve organizational goals within a short lead time.Community Management:
Engages with audiences across all social media platforms, responding to comments, messages, and replies, and engages with external accounts’ content to build brand awareness.Analytics and Reporting:
Tracks engagement metrics such as likes, shares, comments, and reach. Analyzes the effectiveness of different content types and campaigns and provides reports to management.Collaboration and Networking:
Proactively coordinates with other environmental organizations to amplify reach and share resources.Content Optimization and SEO:
Optimizes social media content for search engines and platform algorithms in collaboration with the web development team.This position directly relates to the 24-hour news cycle which will sometimes require weeknight and weekend hours.The successful candidate must demonstrate the following skills, experience and competencies:Digital Media Proficiency:
Strong track record of skilled video production, editing, and graphic design using tools such as Canva, Adobe Photoshop, and Adobe Premiere Pro.Creative and Narrative Expertise:
Skilled storyteller and narrative strategist – able to connect emotionally with audiences while generating fresh, appealing ideas for content.Strong Writing and Editing Skills:
Experience in writing short form copy for social media and marketing campaigns.Communication and Interpersonal Skills:
Strong verbal and written communication skills.Project Management:
Proven track record of skilled planning – organizing and managing complex content calendars, campaigns, and competing priorities.Committed to evolution:
Committed to continuously deepening and evolving your own understanding of systems of oppression.Uplifting and additive:
Positive, energetic and engaging demeanor that translates across social media content.The strongest candidates will also demonstrate the following skills, experience and competencies:SEO and Analytics:
Understand SEO principles and can leverage this knowledge to enhance content visibility.Knows Our Work:
Experience in the environmental movement or social justice advocacy space.User Generated Content:
Successful recruitment, production and distribution of user generated content campaigns.To Apply: The Sierra Club provides equal employment and advancement opportunities to all staff members. Employment decisions are based on merit, qualifications, lived experience and skills.Compensation and Benefits: The salary range for this position is $70,000 - $80,000 annually. The Sierra Club offers a competitive salary package commensurate with skills and experience plus excellent benefits.
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