Passaic County Community College
Social Media Coordinator (PT)
Passaic County Community College, Paterson, New Jersey, us, 07544
We are seeking a part-time Social Media Coordinator who will work with the Marketing and Communications team to execute a results-driven social media strategy. The coordinator will work with team members to create a positive and consistent voice on multiple platforms, effectively reaching target audiences, including prospective students and their families, current students, faculty and staff, alumni, and prospective donors.
Example of Duties:
Develop, post, and curate engaging content for College’s social media platforms.Assist in the creation and editing of written, video, and photo content.Attend events and produce live social media content.Maintain unified brand voice across different social media channels.Collaborate with marketing team to create a social media calendarMonitor social media channels for industry trends.Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.Review analytics and create reports on key metrics.Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.Identify and pursue opportunities to share college social media content on community and partner social media sites.Assist in the development and management of social media marketing and influencer marketing strategy.Identify new and emerging social media platforms and tools; adopting those that will be advantageous to the college.Other duties as assigned.Qualifications:
Bachelor’s degree in Communications/Media or related (required)Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experienceExpert at targeted communications and advertising campaigns across various media platformsDemonstrates deep understanding of SEO, web traffic metrics and social media best practicesExcellent interpersonal and communication skills
The completion of a background check will be required for the selected candidate.
Please use Legal First and Last name when applying for the job.
Example of Duties:
Develop, post, and curate engaging content for College’s social media platforms.Assist in the creation and editing of written, video, and photo content.Attend events and produce live social media content.Maintain unified brand voice across different social media channels.Collaborate with marketing team to create a social media calendarMonitor social media channels for industry trends.Interact with users and respond to social media messages, inquiries, and comments in a timely and appropriate manner.Review analytics and create reports on key metrics.Assess and adjust social media content, strategy, and timing to improve metrics and optimize performance.Identify and pursue opportunities to share college social media content on community and partner social media sites.Assist in the development and management of social media marketing and influencer marketing strategy.Identify new and emerging social media platforms and tools; adopting those that will be advantageous to the college.Other duties as assigned.Qualifications:
Bachelor’s degree in Communications/Media or related (required)Minimum of three years of work experience as a Social Media Coordinator or similar position OR equivalent experienceExpert at targeted communications and advertising campaigns across various media platformsDemonstrates deep understanding of SEO, web traffic metrics and social media best practicesExcellent interpersonal and communication skills
The completion of a background check will be required for the selected candidate.
Please use Legal First and Last name when applying for the job.