AEG
Director, Marketing
AEG, Lawrenceville, Georgia, United States, 30243
Director, Marketing
The Gwinnett Stripers, a Triple-A affiliate of the Atlanta Braves, have provided high-caliber baseball and unforgettable experiences to the heart of Gwinnett County since their establishment in 2009. With a strong commitment to both community involvement and player development, the Stripers play a key role in nurturing future Major League talent while actively supporting local initiatives. Proud of Gwinnett County's thriving Hispanic community, the Stripers transform into the Xolos de Gwinnett for two games each season as part of Minor League Baseball's Copa de la Diversión initiative. The team also honors the Atlanta Black Crackers of the Negro Leagues and celebrates Georgia's heritage by playing as the Georgia Peaches for two games each year. Playing at the state-of-the-art Coolray Field, the Stripers combine Major League amenities with the family-friendly atmosphere of Minor League baseball. The ballpark has become a hub for hosting high-profile concerts and events, such as Willie Nelson's Country Throwdown Tour, and has also served as a filming location for popular TV shows and feature films, including Creed III. Join our team at Coolray Field for an exciting blend of baseball, community spirit, and unforgettable events with the Gwinnett Stripers.
Duties & ResponsibilitiesWork with GM to develop, initiate and create our strategic marketing plan and maintain brand standards.Oversee and manage marketing budget, allocate and invest funds while tracking ROI.Oversee external communications, including press releases, email marketing, and team broadcasts.Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.Manage traditional and digital advertising schedules, content, and design.Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications.Identify marketing trends and new technologies that help reach organizations overall business objectives.Utilize SEO and social media strategies to attract new fans and enhance paid social.Work with ticket sales, corporate partnerships, retail and special events to market non-traditional assets and opportunities.Manage the ballpark experience at Coolray Field including but not limited to game script, music, video boards, control room and in-game entertainment to achieve ultimate fan experience.Oversee community outreach & grass-roots marketing initiatives including mascot and promo team.Lead in the development of each season's promotional schedule along with ordering and distribution of promotional items.Oversee Public Relations, stories, and media and distribute information appropriately for a changing media landscapeFoster an environment of creativity, productive brainstorming, and solution-based problem solvingTrack advertising ROI and single-game ticket sales as functions of marketing and advertising valueConduct in-stadium and digital market research surveys to help understand fan behaviors.Generate ideas and implement activations to grow Club database and email distribution list.Represent the organization in a positive and professional manner at all times.Other duties and responsibilities as deemed necessary by Senior Leadership.Skills and Qualifications
Proven leadership and management skillsAbility to work independently and as part of a teamStrong SEO and Google analytics experienceCreative and analytical thinkerStrong writing and verbal communication skillsMust be a self-starter with passion for sports industryProfessional image and demeanorStrong organization and time management skills; ability to multitaskProficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)Bachelor's Degree in Advertising, Marketing, or related fieldMinimum of three years of marketing/ advertising experienceProfessional or collegiate sports experience preferredExperience in developing and executing game-day or large scale event entertainment preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:What experience do you have managing a marketing budget?Can you share an example of a successful marketing campaign you led?How do you utilize SEO and social media to enhance fan engagement?Describe your experience with leading a creative team.How have you integrated new marketing trends into your strategies?
The Gwinnett Stripers, a Triple-A affiliate of the Atlanta Braves, have provided high-caliber baseball and unforgettable experiences to the heart of Gwinnett County since their establishment in 2009. With a strong commitment to both community involvement and player development, the Stripers play a key role in nurturing future Major League talent while actively supporting local initiatives. Proud of Gwinnett County's thriving Hispanic community, the Stripers transform into the Xolos de Gwinnett for two games each season as part of Minor League Baseball's Copa de la Diversión initiative. The team also honors the Atlanta Black Crackers of the Negro Leagues and celebrates Georgia's heritage by playing as the Georgia Peaches for two games each year. Playing at the state-of-the-art Coolray Field, the Stripers combine Major League amenities with the family-friendly atmosphere of Minor League baseball. The ballpark has become a hub for hosting high-profile concerts and events, such as Willie Nelson's Country Throwdown Tour, and has also served as a filming location for popular TV shows and feature films, including Creed III. Join our team at Coolray Field for an exciting blend of baseball, community spirit, and unforgettable events with the Gwinnett Stripers.
Duties & ResponsibilitiesWork with GM to develop, initiate and create our strategic marketing plan and maintain brand standards.Oversee and manage marketing budget, allocate and invest funds while tracking ROI.Oversee external communications, including press releases, email marketing, and team broadcasts.Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.Manage traditional and digital advertising schedules, content, and design.Develop fun and engaging campaigns, social media posts, email marketing and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.Lead our graphic design & video production team and establish our overall annual creative campaign while keeping club on-brand through all communications.Identify marketing trends and new technologies that help reach organizations overall business objectives.Utilize SEO and social media strategies to attract new fans and enhance paid social.Work with ticket sales, corporate partnerships, retail and special events to market non-traditional assets and opportunities.Manage the ballpark experience at Coolray Field including but not limited to game script, music, video boards, control room and in-game entertainment to achieve ultimate fan experience.Oversee community outreach & grass-roots marketing initiatives including mascot and promo team.Lead in the development of each season's promotional schedule along with ordering and distribution of promotional items.Oversee Public Relations, stories, and media and distribute information appropriately for a changing media landscapeFoster an environment of creativity, productive brainstorming, and solution-based problem solvingTrack advertising ROI and single-game ticket sales as functions of marketing and advertising valueConduct in-stadium and digital market research surveys to help understand fan behaviors.Generate ideas and implement activations to grow Club database and email distribution list.Represent the organization in a positive and professional manner at all times.Other duties and responsibilities as deemed necessary by Senior Leadership.Skills and Qualifications
Proven leadership and management skillsAbility to work independently and as part of a teamStrong SEO and Google analytics experienceCreative and analytical thinkerStrong writing and verbal communication skillsMust be a self-starter with passion for sports industryProfessional image and demeanorStrong organization and time management skills; ability to multitaskProficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)Bachelor's Degree in Advertising, Marketing, or related fieldMinimum of three years of marketing/ advertising experienceProfessional or collegiate sports experience preferredExperience in developing and executing game-day or large scale event entertainment preferred
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:What experience do you have managing a marketing budget?Can you share an example of a successful marketing campaign you led?How do you utilize SEO and social media to enhance fan engagement?Describe your experience with leading a creative team.How have you integrated new marketing trends into your strategies?