Kwik Trip
Marketing Automation Manager
Kwik Trip, La Crosse, Wisconsin, us, 54602
Already a Kwik Trip Coworker? Follow this link to apply: myapps.kwiktrip.comLocation:
Department 677Shift:
DaytimeExperience:
5+ yearMinimum Starting Pay:
$72,242.04
Kwik Trip's Marketing Department is seeking a
Marketing Automation Manager.
In this role the individual will oversee and provide leadership for a team that supports the Marketing Automation Technology, Analytics Suite and other supporting tools including Salesforce Marketing Cloud. Continues the development and reporting enhancements for the Kwik Rewards Program and Analytics Suite. Leverages data to provide insights and inform strategies for optimal campaign performance, increased leads, improve campaigns, and build databases that will enhance the established Loyalty program & Customer Relationship initiative, in both a business and technical capacity.
Responsibilities include but are not limited to:
Provides leadership for a team that supports Marketing Automation Technology, Analytics Suite, MarTech and other supporting tools with an emphasis on Salesforce Marketing CloudDirects and builds out new, and refines existing, reporting dashboards to analyze key performance indicators, track marketing campaign performance across channels (including site, social, messaging, journeys, etc.) and share analytics with the team to empower faster learning and always-on testingOversees audience segmentationManages Market Research, Survey platform and Survey planning, as needed, to provide additional insights, guidance and customer feedbackDrives consumer-centric initiatives by working closely with various internal departmentsManages and owns Marketing Automation Technology, Data, Analytics Suite, MarTech and other supporting toolsReviews best practices and keeps up with trends, works with IT and SI Partners to roadmap enhancements and leads implementations for new technologyQualifications:
Bachelor's degree in Marketing, Data Analytics, Information Technology, Information Systems, or Business Management5 plus years of experienceExperience with Salesforce Marketing Cloud or similar Marketing technologyThorough knowledge of reporting tools, including hands on experience with SQL, Excel, AS400, MicroStrategy or comparable enterprise toolsetsExcellent understanding of ExcelProficient in the use of relational databases and query designUnderstanding of Marketing and Loyalty related measurements including website, social media, print, television, radio and digital marketing analyticsExcellent written and verbal communicationAble to work effectively with a wide range of internal and external groupsStrong analytical and problem-solving skills
Work
Schedule:
Generally, Monday through Friday, daytime hours. Weekends and evening as necessary
Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.Learn more about....
Department 677Shift:
DaytimeExperience:
5+ yearMinimum Starting Pay:
$72,242.04
Kwik Trip's Marketing Department is seeking a
Marketing Automation Manager.
In this role the individual will oversee and provide leadership for a team that supports the Marketing Automation Technology, Analytics Suite and other supporting tools including Salesforce Marketing Cloud. Continues the development and reporting enhancements for the Kwik Rewards Program and Analytics Suite. Leverages data to provide insights and inform strategies for optimal campaign performance, increased leads, improve campaigns, and build databases that will enhance the established Loyalty program & Customer Relationship initiative, in both a business and technical capacity.
Responsibilities include but are not limited to:
Provides leadership for a team that supports Marketing Automation Technology, Analytics Suite, MarTech and other supporting tools with an emphasis on Salesforce Marketing CloudDirects and builds out new, and refines existing, reporting dashboards to analyze key performance indicators, track marketing campaign performance across channels (including site, social, messaging, journeys, etc.) and share analytics with the team to empower faster learning and always-on testingOversees audience segmentationManages Market Research, Survey platform and Survey planning, as needed, to provide additional insights, guidance and customer feedbackDrives consumer-centric initiatives by working closely with various internal departmentsManages and owns Marketing Automation Technology, Data, Analytics Suite, MarTech and other supporting toolsReviews best practices and keeps up with trends, works with IT and SI Partners to roadmap enhancements and leads implementations for new technologyQualifications:
Bachelor's degree in Marketing, Data Analytics, Information Technology, Information Systems, or Business Management5 plus years of experienceExperience with Salesforce Marketing Cloud or similar Marketing technologyThorough knowledge of reporting tools, including hands on experience with SQL, Excel, AS400, MicroStrategy or comparable enterprise toolsetsExcellent understanding of ExcelProficient in the use of relational databases and query designUnderstanding of Marketing and Loyalty related measurements including website, social media, print, television, radio and digital marketing analyticsExcellent written and verbal communicationAble to work effectively with a wide range of internal and external groupsStrong analytical and problem-solving skills
Work
Schedule:
Generally, Monday through Friday, daytime hours. Weekends and evening as necessary
Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.Learn more about....