Indiana University
Communications and Marketing Specialist (Communications Generalist), Undergradua
Indiana University, Bloomington, Indiana, United States, 47401
The Communications and Marketing Specialist assists the Undergraduate Education Marketing and Communications Manager with conceptualizing, developing, and executing marketing and communications for Undergraduate Education units.
Department-Specific ResponsibilitiesCreates marketing strategies to promote services, programs, resources, opportunities, and unit-specific information for students, faculty, and staff.Develops digital graphics and content; designs communication that delivers high quality consistent messaging with IU brand identity.Assists Undergraduate Education Marketing Manager in creating, managing, and overseeing marketing and communications efforts to promote UNDERGRADUATE EDUCATION units. This includes brainstorming, planning, executing, and distributing content on various platforms; brainstorming, consulting, and planning social content strategies for the units' social media channels.Coordinates event marketing strategies and materials for small and large-scale events, being involved throughout the planning stages to take advantage of optimal marketing opportunities.Manages the publication of various newsletters, which includes the following responsibilities: information gathering; writing/compiling content; editing, formatting; scheduling & sharing articles and events with students via email.In conjunction with UNDERGRADUATE EDUCATION IT, administers website management: updates websites regarding alerts, events, and minor content updates.Conceptualizes, creates, and implements visual media products, including graphics, photos, and videos utilizing Adobe Creative Suite for distribution online, on social media, and in print publications.Uses multimedia platforms for creative visual storytelling weaving photos/videos, sight/sound and copy together to tell a cohesive story.Uses marketing data analytics and institutional reports to analyze target audiences and interpret findings for use in optimized communications and student engagement strategies.Conceptualizes ideas and creates designs for promotional items for various programs in consultation with program directors and Undergraduate Education Marketing and Communications Manager.Identifies and manages vendor relationships to accommodate departmental promotional item needs, creative design needs; request estimates and proofs, serve as liaison to vendors.Performs other related duties as needed.General Responsibilities
Independently creates basic communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.Responds to inquiries and requests and explains policies, procedures, and context of communications.Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in communications, journalism, English, public relations, or related field.Preferred
Bachelor's degree in marketing, public relations, design, media studies, or a closely related field.WORK EXPERIENCE
Preferred
1 year of relevant experience.SKILLS
Required
Proficient communication skills.Maintains a high degree of professionalism.Demonstrates time management and priority setting skills.Demonstrates a high commitment to quality.Possesses flexibility to work in a fast paced, dynamic environment.Seeks to acquire knowledge in area of specialty.Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Additional Information
Level of Decision Making:
This position manages multiple projects with conflicting deadlines. Position is responsible for translating ideas and concepts into strategic messages that affect internal and external stakeholders. This position must be able to assess priorities to determine how best to meet all the demands within UNDERGRADUATE EDUCATION, while ensuring compliance with University policies. This position meets with Associate Vice Provosts and/or Directors and assists with design elements for marketing materials.
Scope and Impact:
This position will be responsible for a wide range of vital operational processes related to communications and marketing projects. The actions and decisions of this person affect the outcomes of other team members, campus partners, campaigns, and communications and marketing initiatives.
Work Location
Bloomington, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Core
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Communications GeneralistClick here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode
Department-Specific ResponsibilitiesCreates marketing strategies to promote services, programs, resources, opportunities, and unit-specific information for students, faculty, and staff.Develops digital graphics and content; designs communication that delivers high quality consistent messaging with IU brand identity.Assists Undergraduate Education Marketing Manager in creating, managing, and overseeing marketing and communications efforts to promote UNDERGRADUATE EDUCATION units. This includes brainstorming, planning, executing, and distributing content on various platforms; brainstorming, consulting, and planning social content strategies for the units' social media channels.Coordinates event marketing strategies and materials for small and large-scale events, being involved throughout the planning stages to take advantage of optimal marketing opportunities.Manages the publication of various newsletters, which includes the following responsibilities: information gathering; writing/compiling content; editing, formatting; scheduling & sharing articles and events with students via email.In conjunction with UNDERGRADUATE EDUCATION IT, administers website management: updates websites regarding alerts, events, and minor content updates.Conceptualizes, creates, and implements visual media products, including graphics, photos, and videos utilizing Adobe Creative Suite for distribution online, on social media, and in print publications.Uses multimedia platforms for creative visual storytelling weaving photos/videos, sight/sound and copy together to tell a cohesive story.Uses marketing data analytics and institutional reports to analyze target audiences and interpret findings for use in optimized communications and student engagement strategies.Conceptualizes ideas and creates designs for promotional items for various programs in consultation with program directors and Undergraduate Education Marketing and Communications Manager.Identifies and manages vendor relationships to accommodate departmental promotional item needs, creative design needs; request estimates and proofs, serve as liaison to vendors.Performs other related duties as needed.General Responsibilities
Independently creates basic communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.Responds to inquiries and requests and explains policies, procedures, and context of communications.Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.Qualifications
Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.
EDUCATION
Required
Bachelor's degree in communications, journalism, English, public relations, or related field.Preferred
Bachelor's degree in marketing, public relations, design, media studies, or a closely related field.WORK EXPERIENCE
Preferred
1 year of relevant experience.SKILLS
Required
Proficient communication skills.Maintains a high degree of professionalism.Demonstrates time management and priority setting skills.Demonstrates a high commitment to quality.Possesses flexibility to work in a fast paced, dynamic environment.Seeks to acquire knowledge in area of specialty.Working Conditions / Demands
This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.
Additional Information
Level of Decision Making:
This position manages multiple projects with conflicting deadlines. Position is responsible for translating ideas and concepts into strategic messages that affect internal and external stakeholders. This position must be able to assess priorities to determine how best to meet all the demands within UNDERGRADUATE EDUCATION, while ensuring compliance with University policies. This position meets with Associate Vice Provosts and/or Directors and assists with design elements for marketing materials.
Scope and Impact:
This position will be responsible for a wide range of vital operational processes related to communications and marketing projects. The actions and decisions of this person affect the outcomes of other team members, campus partners, campaigns, and communications and marketing initiatives.
Work Location
Bloomington, Indiana
Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including:
Multiple plan options for medical insuranceDental insuranceHealth Savings Account with generous IU contributionLife insurance, LTD, and AD&D optionsBase retirement plan contribution from IU, subject to vestingAdditional supplemental retirement plan optionsTuition benefit for IU classes10 paid holidays per yearGenerous Paid Time OffPaid Parental LeaveEmployee Assistance Program (EAP)Learn more about our benefits by reviewing our online Benefits Brochure .
Job Classification
Career Level: Core
FLSA: Exempt
Job Function: Marketing & Communications
Job Family: Communications GeneralistClick here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information .
Campus Safety and Security
The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online . You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.
Contact Us
Request SupportTelephone: 812-856-1234
Apply for Job
Staff PositionsSign InNew UserEnable Screen Reader Mode