Element Fleet Management
Sr. Advisor, Content Writer (Marketing)
Element Fleet Management, Minneapolis, Minnesota, United States, 55443
Get started on an exciting career at Element!
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.What We NeedElement Fleet Management is seeking a
Sr. Advisor, Content Writer (Marketing)
to join our Marketing team. This position is key for ideating and executing on content development plans with our communications, operations, and commercial teams. We are looking for a star with excellent business-to-business writing and communications skills, ready to make an impact on the culture, brand, and growth of a new industry leader in a rapidly changing environment.As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to clients and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!As the
Sr. Advisor, Content Writer (Marketing) , you will work with the Director of Corporate Marketing and content marketing lead to plan and calendar marketing and communications in support of our products, services and experiences that drive great client experiences. The Content Marketing Manager sr. advisor, content writer is a key member of the Element Fleet Management Communications team, focused on leading and managing the
content strategy
and alignment to be featured across multiple media channels for prospects, our client and driver audiences.Are YouPassionate about writing and the role great content can play in helping to grow our business?Someone who can see a story in anything, you know how to plan, time, target and create content for your audiences that can engage them on any topic?Always learning and looking for new and creative ways to stay ahead of your competition?A Day in the LifeCreate Write industry thought leadership leading content for our clients and our prospectsFor our clients, take complex information about our products and services and create communications that are easy to engage withFor our prospects, find creative ways to spark their interest with Element and encourage them to engage with our company, products, and servicesWrite and create compelling, buyer-focused content that moves our audiences down the funnelActive player in development of annual corporate marketing strategic plansIdentify and source content opportunities from across the businessAct as a trusted advisor in leading the writing and editing content to meet business needs and strategies, as well as obtain cross-functional alignmentIntegrate information from multiple sources to enable efficient process, analysis of content and streamlined execution in producing content that convertsPartner with campaign strategist, sales, and product marketers to transform insights into breakthrough easy to understand contentPrioritize multiple complex initiatives, develop work back schedules, agency briefings-feedback, track detail/status from SMEs for effective on-time GTM and brand-compliant executionMaintain editorial calendars and develop and manage workflows to meet editorial and campaign deadlinesWorking with the cross-functional team to deliver content through a variety of channels and mediums including newsletters, infographics, videos, podcasts, events, webinars, social posts, e-books, guides and blogsWorking with our website team to develop copy and uploading content when requiredHelp deploy communications using email and marketing automation tools (i.e., Pardot and Polite Mail), and web content management systems (i.e., Joomla, Hippo, Magnolia).RequirementsMin. Education required: Bachelor’s DegreeMin. Experience required: 4-6 years in communications, content development, marketing, and managementExperience in B2B industry requiredStrong verbal, writing, editing skillsCollaboration and a team-player skillsData driven decision making and experience writing with SEO goalsDemonstrated ability to work effectively with all levels of the organization, as well as external parties (i.e., Creative and media agencies)Influencing skillsAgility and a ‘can-do’ mind-set are critical to be successful in this roleWhat’s In It For YouA culture of innovation, empowerment, decision-making, and accountabilityComprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellnessAdditional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)Hybrid work environment for most positionsApplicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.
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A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.What We NeedElement Fleet Management is seeking a
Sr. Advisor, Content Writer (Marketing)
to join our Marketing team. This position is key for ideating and executing on content development plans with our communications, operations, and commercial teams. We are looking for a star with excellent business-to-business writing and communications skills, ready to make an impact on the culture, brand, and growth of a new industry leader in a rapidly changing environment.As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients. At Element, employees play a critical role in delivering value to clients and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!As the
Sr. Advisor, Content Writer (Marketing) , you will work with the Director of Corporate Marketing and content marketing lead to plan and calendar marketing and communications in support of our products, services and experiences that drive great client experiences. The Content Marketing Manager sr. advisor, content writer is a key member of the Element Fleet Management Communications team, focused on leading and managing the
content strategy
and alignment to be featured across multiple media channels for prospects, our client and driver audiences.Are YouPassionate about writing and the role great content can play in helping to grow our business?Someone who can see a story in anything, you know how to plan, time, target and create content for your audiences that can engage them on any topic?Always learning and looking for new and creative ways to stay ahead of your competition?A Day in the LifeCreate Write industry thought leadership leading content for our clients and our prospectsFor our clients, take complex information about our products and services and create communications that are easy to engage withFor our prospects, find creative ways to spark their interest with Element and encourage them to engage with our company, products, and servicesWrite and create compelling, buyer-focused content that moves our audiences down the funnelActive player in development of annual corporate marketing strategic plansIdentify and source content opportunities from across the businessAct as a trusted advisor in leading the writing and editing content to meet business needs and strategies, as well as obtain cross-functional alignmentIntegrate information from multiple sources to enable efficient process, analysis of content and streamlined execution in producing content that convertsPartner with campaign strategist, sales, and product marketers to transform insights into breakthrough easy to understand contentPrioritize multiple complex initiatives, develop work back schedules, agency briefings-feedback, track detail/status from SMEs for effective on-time GTM and brand-compliant executionMaintain editorial calendars and develop and manage workflows to meet editorial and campaign deadlinesWorking with the cross-functional team to deliver content through a variety of channels and mediums including newsletters, infographics, videos, podcasts, events, webinars, social posts, e-books, guides and blogsWorking with our website team to develop copy and uploading content when requiredHelp deploy communications using email and marketing automation tools (i.e., Pardot and Polite Mail), and web content management systems (i.e., Joomla, Hippo, Magnolia).RequirementsMin. Education required: Bachelor’s DegreeMin. Experience required: 4-6 years in communications, content development, marketing, and managementExperience in B2B industry requiredStrong verbal, writing, editing skillsCollaboration and a team-player skillsData driven decision making and experience writing with SEO goalsDemonstrated ability to work effectively with all levels of the organization, as well as external parties (i.e., Creative and media agencies)Influencing skillsAgility and a ‘can-do’ mind-set are critical to be successful in this roleWhat’s In It For YouA culture of innovation, empowerment, decision-making, and accountabilityComprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellnessAdditional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays)Hybrid work environment for most positionsApplicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, sexual orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to talentacquisition@elementcorp.com or call (800) 665-9744.
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