Mapta
Director, Digital Marketing and Content
Mapta, Alexandria, Virginia, us, 22350
Title:
Director, Digital Marketing and Content
In order to make an application, simply read through the following job description and make sure to attach relevant documents.Department/Unit:
Digital Marketing and Content/Member ExperienceFLSA Status:
Full-time, ExemptLocation:
This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTAAPTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society.SummaryThis position will lead the Digital Marketing and Content department within the Member Experience Unit, overseeing marketing planning, paid/earned/owned media, digital and creative services, audience segmentation and targeting, performance, and measurement. The role includes leading strategies and overseeing team campaign execution to grow awareness, engagement, and conversion around APTA member value and benefits.Essential FunctionsLeads APTA multiplatform marketing strategy and oversees tactical implementation by the department.Serves as internal marketing and content subject matter expert and advisor to plan, execute and define appropriate messaging, audience targeting, distribution and media mix.Leads digital and social platform initiatives, including content, marketing performance, and audience development.Manages marketing staff and external agency partners in planning and execution efforts to support Member Value, Growth, and Retention initiatives.Collaborates with APTA cross-functional teams to develop campaigns to grow awareness and conversion for events, products, and programs.Sets marketing KPIs and provides insights around channel health, reach, and performance.Leads creative services staff to develop compelling content across digital media, social, video, and offline channels.Leads efforts to assess member user experience (UX) and journeys across content marketing channels.Develops calendar and budget around annual campaigns and new program opportunities.Collaborates with Member and Component Engagement team to develop marketing toolkits and assets.Accountable for meeting performance expectations and metrics for department activities.Provides recommendations on advancing operations within the department to gain efficiencies and grow revenue.Supports the Member Experience team in the implementation of the Association’s programs and projects.Provides strategic insight, counsel, data, and intelligence to unit leader and executive leadership.Supports external relationship growth and collaboration through relationship building with external counterparts.QualificationsBachelor’s degree7+ years of experience in marketing and media planning, creative and content strategyExperience managing digital and social media performance, audience growth, and content developmentStaff supervision and developmentFamiliarity with lead-gen and acquisition marketing, budget planning, media targeting/spendProject management skillsPresentation skills – virtual, publicTravel RequirementsUp to 10% - local, NationalHow To ApplyPlease send resume and cover letter, including salary requirements, when applying.Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
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Director, Digital Marketing and Content
In order to make an application, simply read through the following job description and make sure to attach relevant documents.Department/Unit:
Digital Marketing and Content/Member ExperienceFLSA Status:
Full-time, ExemptLocation:
This position is located onsite at the APTA headquarters in Alexandria, VAAbout APTAAPTA is the trusted leader for the physical therapy profession, representing more than 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society.SummaryThis position will lead the Digital Marketing and Content department within the Member Experience Unit, overseeing marketing planning, paid/earned/owned media, digital and creative services, audience segmentation and targeting, performance, and measurement. The role includes leading strategies and overseeing team campaign execution to grow awareness, engagement, and conversion around APTA member value and benefits.Essential FunctionsLeads APTA multiplatform marketing strategy and oversees tactical implementation by the department.Serves as internal marketing and content subject matter expert and advisor to plan, execute and define appropriate messaging, audience targeting, distribution and media mix.Leads digital and social platform initiatives, including content, marketing performance, and audience development.Manages marketing staff and external agency partners in planning and execution efforts to support Member Value, Growth, and Retention initiatives.Collaborates with APTA cross-functional teams to develop campaigns to grow awareness and conversion for events, products, and programs.Sets marketing KPIs and provides insights around channel health, reach, and performance.Leads creative services staff to develop compelling content across digital media, social, video, and offline channels.Leads efforts to assess member user experience (UX) and journeys across content marketing channels.Develops calendar and budget around annual campaigns and new program opportunities.Collaborates with Member and Component Engagement team to develop marketing toolkits and assets.Accountable for meeting performance expectations and metrics for department activities.Provides recommendations on advancing operations within the department to gain efficiencies and grow revenue.Supports the Member Experience team in the implementation of the Association’s programs and projects.Provides strategic insight, counsel, data, and intelligence to unit leader and executive leadership.Supports external relationship growth and collaboration through relationship building with external counterparts.QualificationsBachelor’s degree7+ years of experience in marketing and media planning, creative and content strategyExperience managing digital and social media performance, audience growth, and content developmentStaff supervision and developmentFamiliarity with lead-gen and acquisition marketing, budget planning, media targeting/spendProject management skillsPresentation skills – virtual, publicTravel RequirementsUp to 10% - local, NationalHow To ApplyPlease send resume and cover letter, including salary requirements, when applying.Principals only; no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.
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