Verve, a Credit Union
Marketing Generalist
Verve, a Credit Union, Oshkosh, Wisconsin, United States, 54901
Job Details
Job Location
Oshkosh WI Universal Branch Corporate Office - Oshkosh, WI
Position Type
Full Time
The Marketing Generalist serves the Marketing team by coordinating mid-level campaigns and ad hoc projects from strategy to ROI measurement. This role will, serve as the department's campaign coordinator using WorkFront, and will jump in and wear multiple hats to get various jobs done. This includes copywriting, content creation, production-level graphic design, and project management. The Marketing Specialist has the strategic mindset to see the big picture needs and create integrated marketing activities to generate lead funnels.General ResponsibilitiesCoordinate and manage mid-level marketing and communications campaigns from initiation through completion, including task management in Workfront.Oversee the intake of ad hoc projects, ensuring timely and efficient execution.Ensure that campaigns are tracked, digital assets are saved appropriately, and approvals are documented.Communicate effectively with team members and stakeholders to ensure alignment and clarity on project objectives and timelines.Foster strong relationships with key stakeholders to drive collaboration and support.Track relevant metrics using analytics tools, monitor KPIs, and report to department leadership on effectiveness.Develop compelling strategy and effective copy for various marketing materials and owned media, including emails, social media posts, landing pages, digital displays, and more.Ensure all content aligns with brand guidelines and messaging.Assist with completing market and competitive research, monitoring industry trends and customer behaviors, and helping to identify target audiencesAdditional duties as assigned.
EDUCATION AND EXPERIENCEBachelor's degree in Marketing, Business Administration, Communications, or a related field.5 to 10 years proven experience in marketing and campaign management.Experience in production-level graphic design and copywriting.
KEY COMPETENCIESExcellent project management and organizational skills.Ability to manage multiple projects simultaneously and meet tight deadlines.Excellent communication and interpersonal skills to effectively serve all levels of the organization.Flexible and adaptable, with a willingness to wear multiple hats and take on various tasks as needed.Detail-oriented with a strong focus on quality and accuracy.Possess a working knowledge of all relevant Banking Rules and Regulations.
PHYSICAL DEMANDS AND WORK ENVIRONMENTWork Environment : Business office, the noise level in the work environment is usually quiet to moderate.Physical Requirements:
Ability to sit or stand at a desk the majority of the day; talk or hear; stand or walk occasionally. While performing the duties of this job, the team member is typically utilizing a computer, keyboard, and phone. May occasionally reach with hands and arms; stoop, kneel, and crouch.
The above information has been designed to indicate the general nature and level of work performed by persons within this job this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, and qualifications required of persons assigned to this job. Additional duties may be required to perform the job effectively.
Job Location
Oshkosh WI Universal Branch Corporate Office - Oshkosh, WI
Position Type
Full Time
The Marketing Generalist serves the Marketing team by coordinating mid-level campaigns and ad hoc projects from strategy to ROI measurement. This role will, serve as the department's campaign coordinator using WorkFront, and will jump in and wear multiple hats to get various jobs done. This includes copywriting, content creation, production-level graphic design, and project management. The Marketing Specialist has the strategic mindset to see the big picture needs and create integrated marketing activities to generate lead funnels.General ResponsibilitiesCoordinate and manage mid-level marketing and communications campaigns from initiation through completion, including task management in Workfront.Oversee the intake of ad hoc projects, ensuring timely and efficient execution.Ensure that campaigns are tracked, digital assets are saved appropriately, and approvals are documented.Communicate effectively with team members and stakeholders to ensure alignment and clarity on project objectives and timelines.Foster strong relationships with key stakeholders to drive collaboration and support.Track relevant metrics using analytics tools, monitor KPIs, and report to department leadership on effectiveness.Develop compelling strategy and effective copy for various marketing materials and owned media, including emails, social media posts, landing pages, digital displays, and more.Ensure all content aligns with brand guidelines and messaging.Assist with completing market and competitive research, monitoring industry trends and customer behaviors, and helping to identify target audiencesAdditional duties as assigned.
EDUCATION AND EXPERIENCEBachelor's degree in Marketing, Business Administration, Communications, or a related field.5 to 10 years proven experience in marketing and campaign management.Experience in production-level graphic design and copywriting.
KEY COMPETENCIESExcellent project management and organizational skills.Ability to manage multiple projects simultaneously and meet tight deadlines.Excellent communication and interpersonal skills to effectively serve all levels of the organization.Flexible and adaptable, with a willingness to wear multiple hats and take on various tasks as needed.Detail-oriented with a strong focus on quality and accuracy.Possess a working knowledge of all relevant Banking Rules and Regulations.
PHYSICAL DEMANDS AND WORK ENVIRONMENTWork Environment : Business office, the noise level in the work environment is usually quiet to moderate.Physical Requirements:
Ability to sit or stand at a desk the majority of the day; talk or hear; stand or walk occasionally. While performing the duties of this job, the team member is typically utilizing a computer, keyboard, and phone. May occasionally reach with hands and arms; stoop, kneel, and crouch.
The above information has been designed to indicate the general nature and level of work performed by persons within this job this job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, and qualifications required of persons assigned to this job. Additional duties may be required to perform the job effectively.