Howard University
Partnership & Marketing Manager
Howard University, Washington, District of Columbia, us, 20022
The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff "for fit" makes significant contributions to Howard University's overall mission.
At Howard University, we prioritize well-being and professional growth.
Here is what we offer:
Health & Wellness:
Comprehensive medical, dental, and vision insurance, plus mental health supportWork-Life Balance:
PTO, paid holidays, flexible work arrangementsFinancial Wellness:
Competitive salary, 403(b) with company matchProfessional Development:
Ongoing training, tuition reimbursement, and career advancement pathsAdditional Perks:
Wellness programs, commuter benefits, and a vibrant company cultureJoin Howard University and thrive with us!
https://hr.howard.edu/benefits-wellness
BASIC FUNCTION:
The Partnerships & Marketing Specialist is the marketing liaison between Auxiliary Enterprises, third-party vendors, and University departments to facilitate marketing activities that will assist with the expansion and development of Auxiliary Enterprises. Responsible for developing and executing marketing strategies outlining how Auxiliary Enterprise will solicit, integrate, and promote its services to students, faculty, staff, and external vendors to increase sales volumes and customer satisfaction.
SUPERVISORY ACCOUNTABILITY:
Supervision and development of Auxiliary Enterprises marketing interns.
NATURE AND SCOPE:
Oversees communication/marketing campaigns between students, the administration, the community, and parents. Ensures all are well informed of services provided by auxiliary units and are given ample information and direction on how to utilize them. Provides ongoing two-way collaborative communication channels so that input from customer segments is heard and analyzed and new initiatives are discussed, ensuring a visionary and innovative, and responsive atmosphere in each unit and Auxiliary Enterprises as a whole.
Under the direction of the AVP, the Manager, Partnerships & Marketing will oversee the marketing of Auxiliary Enterprises' (AE) business units, including the following:
Mail, printing & graphicsBison One CardUniversity diningUniversity BookstoreParking and transportationOn-campus vending (excluding Blackburn vending)Laundry vendingSnack vendingBeverage vendingTrademark LicensingWorks with general managers and directors of auxiliary units to ensure appropriate marketing and accurate information is communicated to the Howard University community. Utilize inbound and outbound marketing strategies to promote services for assigned partners and execute them on all marketing mix elements: product, price, place, and promotion. Marketing channels to be utilized include but are not limited to
the following: webinars, events, email communications, product demonstrations, social media, digital advertisements, surveys, newsletters, texts, and website platforms.
PRINCIPAL ACCOUNTABILITIES:
Develop an annual marketing plan for each academic year with clear campaigns and strategies to communicate information about the various AE businesses with specific objectives.The plan should include long-term and short-term marketing strategies that inform the community of AE business, promote positive press, and increase revenue for AE.Marketing strategies should align well with AE and University objectives while also driving qualified traffic to purchase or support AE goods, services, and programs.Manages and executes revenue-generating and/or brand awareness programs with AE partners to grow partnerships and increase their presence across campus.Manages AE's marketing budget, sponsorship fees, product donations, and/or other resources provided to the University by partners to promote their brand and increase AE business.Identify programs and activations that can be funded through these budgets.Solicit sponsorships and/or participation from partners and external vendors for university events, with the largest of these being Homecoming and Commencement.Review partner sales reports to help evaluate the success of existing marketing activities and use the data to improve or establish marketing endeavors. Track and analyze data from both a historical perspective and an industry standard. This also involves presenting reports to the AVP for feedback on the Partnerships Marketing Manager's suggested direction. Develop quality reports when making business-critical decisions, such as developing new product lines or discontinuing a poorly performing product or service.Build relationships with university departments and stakeholders to partner on events and promote AE business.Coordinates with the Office of University Communications (OUC) to ensure consistency with university branding, messaging, logos and trademarks, policies, and procedures.Submit requests to feature AE partnership programs and marketing in official University publications, including digital, social, and print media. Partner with OUC to track the performance of features.Conducts market surveys, focus group sessions, and needs assessment surveys to evaluate program feasibility, program success, and new market requirements. Work with the Office of Institutional Research and Assessment to develop surveys and assessments to track, analyze, and identify the effectiveness and impact of current marketing initiatives, as well as optimize AE business accordingly.Represents AE in the media. Works in partnership with internal public relations to grant interviews to promote products, services, or initiatives.Consult with retail buyers, licensees, and trademark licensing agency representatives to gain advice regarding product expectations and merchandise partnerships.Reviews, prepares, interprets, and negotiates various documents and/or contracts from partners where the University only receives revenue.Represents AE on the University event planning task force.Communicates departmental concerns to upper administration. Serves as liaison between vendors, customers, and/or College staff to resolve complex customer service issues, as well as maintenance and facility issuesAttends marketing and auxiliary-related conferences to ensure the University is a leader in the industry.Research trends and best practices at other Universities.Performs other job-related duties as assigned.CORE COMPETENCIES:
Understanding of marketing principles, large-scale operations, and their organizational structure, and how to evaluate executed marketing principles. Knowledge of principles and methods for showing, promoting, and selling products and services.Outgoing, collaborative, and spontaneous disposition.Proficiency in online marketing and social media strategyAbility to develop and maintain constructive and cooperative working relationships.Ability to encourage, build and facilitate mutual trust, respect, and cooperation among internal and external constituents.Effective negotiation skillsAbility to effectively communicate internally and externally with stakeholders, representing auxiliary enterprises and the University to students, faculty, staff, alumni, donors, and the general community.Communicating in person, in writing, or by telephone or email. Providing information to senior leadership, supervisor, co-workers, and subordinates by telephone, in written form, email, or in person.Translating or explaining what information means and how it can be used.Developing specific goals and plans to prioritize, organize, and accomplish work.Scheduling events, programs, and activities.Establishing long-range objectives and specifying the strategies and actions to achieve them.Analyzing information and evaluating results to choose the best solution and solve problems.Ability to use computers and computer systems (including hardware and software) to program, set up functions, enter data, or process information. Keeping up-to-date technically and applying new knowledge to the job.Ability to perform day-to-day administrative tasks such as maintaining information files and processing paperwork, developing marketing collateral, monitoring and controlling resources, and overseeing the spending of money.Ability to establish and maintain effective and harmonious work relations with faculty, staff, students, and customers.
MINIMUM REQUIREMENTS:
A Bachelor's degree and three years of marketing, advertising, or public relations experience are required. At least seven (7) years of relative education and experience may be substituted instead of the educational requirement.
Compliance Salary Range Disclosure
Expected Salary Range: $77,272 - $85,000
At Howard University, we prioritize well-being and professional growth.
Here is what we offer:
Health & Wellness:
Comprehensive medical, dental, and vision insurance, plus mental health supportWork-Life Balance:
PTO, paid holidays, flexible work arrangementsFinancial Wellness:
Competitive salary, 403(b) with company matchProfessional Development:
Ongoing training, tuition reimbursement, and career advancement pathsAdditional Perks:
Wellness programs, commuter benefits, and a vibrant company cultureJoin Howard University and thrive with us!
https://hr.howard.edu/benefits-wellness
BASIC FUNCTION:
The Partnerships & Marketing Specialist is the marketing liaison between Auxiliary Enterprises, third-party vendors, and University departments to facilitate marketing activities that will assist with the expansion and development of Auxiliary Enterprises. Responsible for developing and executing marketing strategies outlining how Auxiliary Enterprise will solicit, integrate, and promote its services to students, faculty, staff, and external vendors to increase sales volumes and customer satisfaction.
SUPERVISORY ACCOUNTABILITY:
Supervision and development of Auxiliary Enterprises marketing interns.
NATURE AND SCOPE:
Oversees communication/marketing campaigns between students, the administration, the community, and parents. Ensures all are well informed of services provided by auxiliary units and are given ample information and direction on how to utilize them. Provides ongoing two-way collaborative communication channels so that input from customer segments is heard and analyzed and new initiatives are discussed, ensuring a visionary and innovative, and responsive atmosphere in each unit and Auxiliary Enterprises as a whole.
Under the direction of the AVP, the Manager, Partnerships & Marketing will oversee the marketing of Auxiliary Enterprises' (AE) business units, including the following:
Mail, printing & graphicsBison One CardUniversity diningUniversity BookstoreParking and transportationOn-campus vending (excluding Blackburn vending)Laundry vendingSnack vendingBeverage vendingTrademark LicensingWorks with general managers and directors of auxiliary units to ensure appropriate marketing and accurate information is communicated to the Howard University community. Utilize inbound and outbound marketing strategies to promote services for assigned partners and execute them on all marketing mix elements: product, price, place, and promotion. Marketing channels to be utilized include but are not limited to
the following: webinars, events, email communications, product demonstrations, social media, digital advertisements, surveys, newsletters, texts, and website platforms.
PRINCIPAL ACCOUNTABILITIES:
Develop an annual marketing plan for each academic year with clear campaigns and strategies to communicate information about the various AE businesses with specific objectives.The plan should include long-term and short-term marketing strategies that inform the community of AE business, promote positive press, and increase revenue for AE.Marketing strategies should align well with AE and University objectives while also driving qualified traffic to purchase or support AE goods, services, and programs.Manages and executes revenue-generating and/or brand awareness programs with AE partners to grow partnerships and increase their presence across campus.Manages AE's marketing budget, sponsorship fees, product donations, and/or other resources provided to the University by partners to promote their brand and increase AE business.Identify programs and activations that can be funded through these budgets.Solicit sponsorships and/or participation from partners and external vendors for university events, with the largest of these being Homecoming and Commencement.Review partner sales reports to help evaluate the success of existing marketing activities and use the data to improve or establish marketing endeavors. Track and analyze data from both a historical perspective and an industry standard. This also involves presenting reports to the AVP for feedback on the Partnerships Marketing Manager's suggested direction. Develop quality reports when making business-critical decisions, such as developing new product lines or discontinuing a poorly performing product or service.Build relationships with university departments and stakeholders to partner on events and promote AE business.Coordinates with the Office of University Communications (OUC) to ensure consistency with university branding, messaging, logos and trademarks, policies, and procedures.Submit requests to feature AE partnership programs and marketing in official University publications, including digital, social, and print media. Partner with OUC to track the performance of features.Conducts market surveys, focus group sessions, and needs assessment surveys to evaluate program feasibility, program success, and new market requirements. Work with the Office of Institutional Research and Assessment to develop surveys and assessments to track, analyze, and identify the effectiveness and impact of current marketing initiatives, as well as optimize AE business accordingly.Represents AE in the media. Works in partnership with internal public relations to grant interviews to promote products, services, or initiatives.Consult with retail buyers, licensees, and trademark licensing agency representatives to gain advice regarding product expectations and merchandise partnerships.Reviews, prepares, interprets, and negotiates various documents and/or contracts from partners where the University only receives revenue.Represents AE on the University event planning task force.Communicates departmental concerns to upper administration. Serves as liaison between vendors, customers, and/or College staff to resolve complex customer service issues, as well as maintenance and facility issuesAttends marketing and auxiliary-related conferences to ensure the University is a leader in the industry.Research trends and best practices at other Universities.Performs other job-related duties as assigned.CORE COMPETENCIES:
Understanding of marketing principles, large-scale operations, and their organizational structure, and how to evaluate executed marketing principles. Knowledge of principles and methods for showing, promoting, and selling products and services.Outgoing, collaborative, and spontaneous disposition.Proficiency in online marketing and social media strategyAbility to develop and maintain constructive and cooperative working relationships.Ability to encourage, build and facilitate mutual trust, respect, and cooperation among internal and external constituents.Effective negotiation skillsAbility to effectively communicate internally and externally with stakeholders, representing auxiliary enterprises and the University to students, faculty, staff, alumni, donors, and the general community.Communicating in person, in writing, or by telephone or email. Providing information to senior leadership, supervisor, co-workers, and subordinates by telephone, in written form, email, or in person.Translating or explaining what information means and how it can be used.Developing specific goals and plans to prioritize, organize, and accomplish work.Scheduling events, programs, and activities.Establishing long-range objectives and specifying the strategies and actions to achieve them.Analyzing information and evaluating results to choose the best solution and solve problems.Ability to use computers and computer systems (including hardware and software) to program, set up functions, enter data, or process information. Keeping up-to-date technically and applying new knowledge to the job.Ability to perform day-to-day administrative tasks such as maintaining information files and processing paperwork, developing marketing collateral, monitoring and controlling resources, and overseeing the spending of money.Ability to establish and maintain effective and harmonious work relations with faculty, staff, students, and customers.
MINIMUM REQUIREMENTS:
A Bachelor's degree and three years of marketing, advertising, or public relations experience are required. At least seven (7) years of relative education and experience may be substituted instead of the educational requirement.
Compliance Salary Range Disclosure
Expected Salary Range: $77,272 - $85,000