OW Investors LLC
Marketing Manager
OW Investors LLC, Ocala, Florida, United States, 34470
Job Type
Full-time
Description
Marketing Manager
July 8, 2024
FLSA Classification:
Exempt
Workers Compensation Code:
8810
Reporting to:
Sr. Director Product Management & Technology (dotted line to VP of Sales)
JOB SUMMARY:
The Marketing Manager is responsible for overseeing all aspects of MARS Company marketing efforts. This includes developing strategic marketing plans aligned with business objectives, managing and executing marketing campaigns across multiple channels, and analyzing market trends and consumer insight to optimize strategies. The role involves collaborating closely with cross-functional teams such as sales and produce development to ensure cohesive brand messaging and effective promotional activities. Additionally, the Marketing Manager will be tasked with managing the marketing budget, evaluating campaign performance, and fostering relationships with external partners and agencies to drive growth and maximize brand visibility.
CORE POSITION RESPONSIBILITIES:
Develop and implement comprehensive marketing strategies to create awareness of the company's business activities.Supervise the department and provide guidance and feedback to other marketing and sales support professionals.Produce ideas for promotional events (tradeshows, etc.) or activities and manage/organize them efficiently.Plan and execute campaigns for corporate promotion, launching of new product lines, etc.Monitor progress and submit performance reports.Conduct market research to keep abreast of trends and competitor's marketing movements.Control budgets and allocate resources amongst projects.Become the organization's agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.Analyze consumer behavior and adjust email and advertising campaigns accordingly.Other duties as assigned.SKILLS:
Proven experience as a Marketing Manager or similar role.Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).Solid understanding of market research techniques, data analysis, and statistics methods.Strong analytical skills with the ability to interpret complex data sets.Thorough knowledge of strategic planning principles and marketing best practices.Proficient in MS Office and marketing software (e.g., SalesForce CRM) and other software systems (Asana, etc.) is necessaryFamiliarity with social media and web analytics (e.g., WebTrends).Excellent communication and people skills.Strong organizational and time-management abilities.Creativity and commercial awareness.Must be able to multitask and be prepared to manage a wide variety of responsibilities that can change daily.Detail-oriented with a focus on accuracy and efficiency.COMPETENCIES:
Ability to develop comprehensive marketing plans, set objectives, and define strategies.Skills in conducting market research, analyzing market trends, and understanding customer needs.Proficiency in digital marketing channels such as social media, email marketing and content marketing.Understanding of brand development, positioning, and maintaining brand consistency.Knowledge of product lifecycle, development, and managementStrong verbal and written communication skills to effectively convey messages to different audiences.Ability to think creatively and develop innovative marketing campaigns.Strong interpersonal skills to build relationships with team members, stakeholders, and customers.MINIMUM POSITION REQUIREMENTS:
Bachelor's degree in marketing, business, or a related field is required3-5 years experience in sales operations, marketing, and administration support with a demonstrated ability to work directly with customerMust possess and maintain valid driver's license and any other endorsements necessary to legally operate vehicles used while assigned to this positionWork environment:
Work has frequent exposure to moving mechanical parts and outdoor weather conditions, occasional exposure to wet or humid conditions (non-weather), possible exposure to fumes or airborne particles. Due to high degree of travel, other work environments not classified above may also be encountered.
Essential Physical Activities:
While performing the duties of this job, the employee will be required to stand, walk, and/or sit. Use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl, climb, balance, pull and/or lift heavy objects, talk or hear; see up close, see far away, and be able to lift up to 15 pounds at times.
Travel required:
Minimum travel required
Additional eligibility requirements:
May be required to work overtime or alternative schedules based on project assignments.Must be able to operate a computer and associated software programs.Must be able to speak, read, and write the English language.
The information in this job description is intended to indicate the general nature and level or work performed by an employee in this position. However, this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job. Additionally, the employer reserves the right to edit or amend this job description at any time.
Equal Opportunity Employer:
MARS Company is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. MARS Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Full-time
Description
Marketing Manager
July 8, 2024
FLSA Classification:
Exempt
Workers Compensation Code:
8810
Reporting to:
Sr. Director Product Management & Technology (dotted line to VP of Sales)
JOB SUMMARY:
The Marketing Manager is responsible for overseeing all aspects of MARS Company marketing efforts. This includes developing strategic marketing plans aligned with business objectives, managing and executing marketing campaigns across multiple channels, and analyzing market trends and consumer insight to optimize strategies. The role involves collaborating closely with cross-functional teams such as sales and produce development to ensure cohesive brand messaging and effective promotional activities. Additionally, the Marketing Manager will be tasked with managing the marketing budget, evaluating campaign performance, and fostering relationships with external partners and agencies to drive growth and maximize brand visibility.
CORE POSITION RESPONSIBILITIES:
Develop and implement comprehensive marketing strategies to create awareness of the company's business activities.Supervise the department and provide guidance and feedback to other marketing and sales support professionals.Produce ideas for promotional events (tradeshows, etc.) or activities and manage/organize them efficiently.Plan and execute campaigns for corporate promotion, launching of new product lines, etc.Monitor progress and submit performance reports.Conduct market research to keep abreast of trends and competitor's marketing movements.Control budgets and allocate resources amongst projects.Become the organization's agent towards external parties such as media, stakeholders, and potential clients and build strategic partnerships.Analyze consumer behavior and adjust email and advertising campaigns accordingly.Other duties as assigned.SKILLS:
Proven experience as a Marketing Manager or similar role.Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.).Solid understanding of market research techniques, data analysis, and statistics methods.Strong analytical skills with the ability to interpret complex data sets.Thorough knowledge of strategic planning principles and marketing best practices.Proficient in MS Office and marketing software (e.g., SalesForce CRM) and other software systems (Asana, etc.) is necessaryFamiliarity with social media and web analytics (e.g., WebTrends).Excellent communication and people skills.Strong organizational and time-management abilities.Creativity and commercial awareness.Must be able to multitask and be prepared to manage a wide variety of responsibilities that can change daily.Detail-oriented with a focus on accuracy and efficiency.COMPETENCIES:
Ability to develop comprehensive marketing plans, set objectives, and define strategies.Skills in conducting market research, analyzing market trends, and understanding customer needs.Proficiency in digital marketing channels such as social media, email marketing and content marketing.Understanding of brand development, positioning, and maintaining brand consistency.Knowledge of product lifecycle, development, and managementStrong verbal and written communication skills to effectively convey messages to different audiences.Ability to think creatively and develop innovative marketing campaigns.Strong interpersonal skills to build relationships with team members, stakeholders, and customers.MINIMUM POSITION REQUIREMENTS:
Bachelor's degree in marketing, business, or a related field is required3-5 years experience in sales operations, marketing, and administration support with a demonstrated ability to work directly with customerMust possess and maintain valid driver's license and any other endorsements necessary to legally operate vehicles used while assigned to this positionWork environment:
Work has frequent exposure to moving mechanical parts and outdoor weather conditions, occasional exposure to wet or humid conditions (non-weather), possible exposure to fumes or airborne particles. Due to high degree of travel, other work environments not classified above may also be encountered.
Essential Physical Activities:
While performing the duties of this job, the employee will be required to stand, walk, and/or sit. Use hands to finger, handle, or feel, reach with hands and arms, stoop, kneel, crouch, or crawl, climb, balance, pull and/or lift heavy objects, talk or hear; see up close, see far away, and be able to lift up to 15 pounds at times.
Travel required:
Minimum travel required
Additional eligibility requirements:
May be required to work overtime or alternative schedules based on project assignments.Must be able to operate a computer and associated software programs.Must be able to speak, read, and write the English language.
The information in this job description is intended to indicate the general nature and level or work performed by an employee in this position. However, this job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job. Additionally, the employer reserves the right to edit or amend this job description at any time.
Equal Opportunity Employer:
MARS Company is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. MARS Company is also committed to compliance with all fair employment practices regarding citizenship and immigration status.