PatSnap
Senior Content Marketing Manager
PatSnap, Wilmington, North Carolina, United States, 28412
Senior Content Marketing Manager
Founded in 2007, Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle - from validating ideas to analyzing the competitive landscape and beyond. More than 12,000 global companies across diverse industries trust Patsnap to innovate faster with AI.
We have a vibrant and diverse team across offices in Toronto, London, Beijing, Shanghai, Suzhou, and headquarters in Singapore. We are proud of our company vision, values, and entrepreneurial spirit and are committed to fostering an inclusive environment where talent thrives and ideas bloom. Our $300M Series E funding round brings our valuation to over $1 billion, and we have a remarkable amount of growth ahead.
We are actively seeking a Senior Content Marketing Manager to shape and amplify our brand narrative, engage our target audience, and strengthen our market presence. Being the sole content marketer at Patsnap, you will develop, own, and run the content strategy and editorial roadmap for Patsnap, manage production for the blog and customer stories, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics.You will work closely and collaboratively with the Senior Head of Marketing, marketing team leads, and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth.
Please note, this role is a US based remote role and our preference would be a candidate that can work EST or CST hours suitable to working collaboratively with our global team.
What You'll Be DoingDevelop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goalsCreate a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideationServe as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goalsDrive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap's contentCome up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap's reputation and brandPartner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goalsReport on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performanceAbout You
5+ years of successful content marketing, editorial, and/or creative content experienceProven track record of high-impact content strategy and creationExperience working in global organizations or with international marketsExperience working in B2B SaaS organizationsExperience in technical content writing for IP or R&D audiences an advantageUnderstand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to PatsnapEmbrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist regarding trends, specific keywords, or content knowledge gapsAbility to think strategically and creatively in a fast paced, dynamic environmentTools - Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical ToolsSelf-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to lifeCan inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budgetCan work EST or CST hours and comfortable working across various time zones with global teammatesWhat You'll Love
Unlimited vacation2 volunteer days for community volunteeringHealth and dental benefits for you and your dependents from day one401K matchingRemote work environment + WFH stipend for your home office set-up24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support.Joining a forward-thinking team that genuinely cares and wants you to succeedOur Values
Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.Leadership: We lead by example and inspire each other to reach for new heights.Openness: We are open and honest and share our ideas with care and consideration.Growth: We are lifelong learners who choose resilience and grit over defeat.Innovation: We seek out new ways to solve problems and don't stop until we've created a higher standard.Customer: Our customer is at the center of everything we do. Their success is our success.
Patsnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race, religion, national origin, citizenship, sex, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran/military, or disability status, or any other protected status in accordance with federal, provincial/state or local laws.
Even if you don't meet 100% of the above qualifications, we encourage you to apply and tell us why you'd be a great fit for this role! If you require any accommodations during the interview process, please email us at recruitment@patsnap.com so we can best support you.
Founded in 2007, Patsnap is the leader in AI-powered innovation intelligence. Our user-friendly platform revolutionizes how IP and R&D teams collaborate across the entire innovation lifecycle - from validating ideas to analyzing the competitive landscape and beyond. More than 12,000 global companies across diverse industries trust Patsnap to innovate faster with AI.
We have a vibrant and diverse team across offices in Toronto, London, Beijing, Shanghai, Suzhou, and headquarters in Singapore. We are proud of our company vision, values, and entrepreneurial spirit and are committed to fostering an inclusive environment where talent thrives and ideas bloom. Our $300M Series E funding round brings our valuation to over $1 billion, and we have a remarkable amount of growth ahead.
We are actively seeking a Senior Content Marketing Manager to shape and amplify our brand narrative, engage our target audience, and strengthen our market presence. Being the sole content marketer at Patsnap, you will develop, own, and run the content strategy and editorial roadmap for Patsnap, manage production for the blog and customer stories, write and produce original content, research trends and news, consult and inform plans for content distribution, and report on success metrics.You will work closely and collaboratively with the Senior Head of Marketing, marketing team leads, and Product team to deliver a unified strategic approach and best-in-class editorial that drives awareness for the brand and new customer growth.
Please note, this role is a US based remote role and our preference would be a candidate that can work EST or CST hours suitable to working collaboratively with our global team.
What You'll Be DoingDevelop and execute a data-driven content strategy for Patsnap, aligned with our brand, mission and business goalsCreate a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media (LinkedIn, Twitter, Instagram, YouTube, Facebook)Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions, utilizing keyword research for content optimization and topic/headline ideationServe as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goalsDrive strategy and execution for content distribution and content partnerships, working alongside channel owners to maximize reach of Patsnap's contentCome up with new content series ideas and fresh editorial features (producing from concept to launch) that move the business forward and build Patsnap's reputation and brandPartner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goalsReport on success metrics, generating content performance reports and insights, utilizing tools to track trends and key results, and to inform ongoing content strategy, learning, and iterating with data-informed decisions to continually improve content performanceAbout You
5+ years of successful content marketing, editorial, and/or creative content experienceProven track record of high-impact content strategy and creationExperience working in global organizations or with international marketsExperience working in B2B SaaS organizationsExperience in technical content writing for IP or R&D audiences an advantageUnderstand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to PatsnapEmbrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what's working and what opportunities may exist regarding trends, specific keywords, or content knowledge gapsAbility to think strategically and creatively in a fast paced, dynamic environmentTools - Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical ToolsSelf-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to lifeCan inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budgetCan work EST or CST hours and comfortable working across various time zones with global teammatesWhat You'll Love
Unlimited vacation2 volunteer days for community volunteeringHealth and dental benefits for you and your dependents from day one401K matchingRemote work environment + WFH stipend for your home office set-up24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support.Joining a forward-thinking team that genuinely cares and wants you to succeedOur Values
Integrity: We are fair and transparent in everything we do and hold each other accountable for our actions.Leadership: We lead by example and inspire each other to reach for new heights.Openness: We are open and honest and share our ideas with care and consideration.Growth: We are lifelong learners who choose resilience and grit over defeat.Innovation: We seek out new ways to solve problems and don't stop until we've created a higher standard.Customer: Our customer is at the center of everything we do. Their success is our success.
Patsnap is proud to be an equal opportunity employer (EOE) that champions diversity. We do not discriminate based on race, religion, national origin, citizenship, sex, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran/military, or disability status, or any other protected status in accordance with federal, provincial/state or local laws.
Even if you don't meet 100% of the above qualifications, we encourage you to apply and tell us why you'd be a great fit for this role! If you require any accommodations during the interview process, please email us at recruitment@patsnap.com so we can best support you.