Allies Group Germany GmbH
Head of Global Integrated Communications & Influencer Marketing
Allies Group Germany GmbH, Los Angeles, California, United States, 90079
About the RoleUnlock the Future of Skincare - Join Our Dynamic Team!At Allies, we formulate clinically proven actives in supercharged concentrations. Our passion for innovative skincare and creating truly new formulas garners praise from “skinintellectuals”, celebrities, dermatologists, and retailers globally and we're seeking a Head of Global Integrated Communications & Influencer Marketing (all genders) who’s able to share our passion for skincare and is ready to take our premium products to even greater heights.
Position Overview
This role is pivotal in shaping the future of our global brand communications strategy, driving word-of-mouth buzz, strategic partnerships, and a robust earned media approach. The position will play a key role in crafting the overall storytelling strategy for Allies of Skin, ensuring our brand narrative resonates globally. The leader in this role will develop and execute a comprehensive communications strategy, supporting major brand launches, key moments, and purpose-led initiatives, all while staying true to our brand identity. A deep understanding of emerging trends, global culture, and the current zeitgeist is essential for success in this position.
Location: Los Angeles (Remote)
You'll DoStrategy
Lead and develop robust, integrated communications strategies to drive the brands’ businesses and elevate our premium positioning, with a focus on disruptive influencer strategies and executions and key programs.
Craft positioning brand storytelling with compelling and persuasive key messages and themes that elevate the overall brand narrative.
Lead Advocacy & Social Media Strategy and create innovative ways to continue to build on the brand’s word of mouth.
Develop and lead Global Brand Collaborations and secure disruptive and strategic partnerships.
Partner with Product Development to build and accelerate the visibility of Allies of Skin’s approach to scientific authority.
Lead the strategic planning and execution of communication campaigns for New Product Launches.
Develop and manage relationships with key opinion leaders and industry stakeholders.
Influencer & Creator Affiliate Relations
Develop and lead Influencer & affiliate relations that support the Marketing strategy.
Lead the identification and execution of global influencer partnerships.
Lead the global vision and implementation of influencer seeding strategies.
Oversee reporting and metrics to ensure KPIs are established.
Build and maintain strong relationships with a wide network of talent and industry leaders.
Media Relations/Communications
Ideate and manage the PR agencies and the development of Global Comm Launch Plans.
Oversee development of Communications tool kits, press releases, and creative mailings.
Ideate and develop big ideas to support brand equity.
Work closely with the affiliate manager on media relations strategies.
Support crisis communications in line with leadership.
Executive spokespeople management/oversight.
Social Media
Lead execution of Social Media plans and activations that create meaningful storytelling around the brand.
Team Management
Manage a team of 4-5 reports, including Copywriting, Public Relations, Influencers, and Social Media.
Manage the Global Communications budget.
Ensure the sharing and cross-pollination of ideas between all teams.
You areKey Skillsets
Strong intuition for up-and-coming talent and command of the cultural zeitgeist.
Storytelling and content development skills.
Best in class writing skills.
Excellent presentation and communication skills.
Passionate about building meaningful internal and external relationships.
Strategic agility.
Disruptive mindset.
Insights driven.
Organized, detail-oriented.
Able to prioritize multiple projects.
Strong passion for and understanding of the premium, beauty, and fashion industries.
Qualifications
10+ years of Communications and Influencer Marketing experience in the US.
Premium beauty brand experience, skincare preferred.
Budget management experience.
Proven leadership in a global/matrixed business environment.
Skillful at building key relationships among key business partners.
A strong communication and presentation ability.
Why us?
Flexible working hours.
Flexibility regarding office vs. mobile working solutions.
A competitive and attractive salary.
You will work in a highly committed team in which every individual counts.
You will have the opportunity to shape and influence a company that has high growth rates.
A dynamic working environment, flat hierarchies, fast responsibility, and new challenges every day.
Cooperation is cross-functional and international.
Product discounts.
At Allies Group we celebrate diversity among all people. Therefore, we are committed to providing equal opportunities to all applicants.
About usAt ALLIES, formula is everything. We make efficacious skincare for all skins at every stage of life.
#J-18808-Ljbffr
Position Overview
This role is pivotal in shaping the future of our global brand communications strategy, driving word-of-mouth buzz, strategic partnerships, and a robust earned media approach. The position will play a key role in crafting the overall storytelling strategy for Allies of Skin, ensuring our brand narrative resonates globally. The leader in this role will develop and execute a comprehensive communications strategy, supporting major brand launches, key moments, and purpose-led initiatives, all while staying true to our brand identity. A deep understanding of emerging trends, global culture, and the current zeitgeist is essential for success in this position.
Location: Los Angeles (Remote)
You'll DoStrategy
Lead and develop robust, integrated communications strategies to drive the brands’ businesses and elevate our premium positioning, with a focus on disruptive influencer strategies and executions and key programs.
Craft positioning brand storytelling with compelling and persuasive key messages and themes that elevate the overall brand narrative.
Lead Advocacy & Social Media Strategy and create innovative ways to continue to build on the brand’s word of mouth.
Develop and lead Global Brand Collaborations and secure disruptive and strategic partnerships.
Partner with Product Development to build and accelerate the visibility of Allies of Skin’s approach to scientific authority.
Lead the strategic planning and execution of communication campaigns for New Product Launches.
Develop and manage relationships with key opinion leaders and industry stakeholders.
Influencer & Creator Affiliate Relations
Develop and lead Influencer & affiliate relations that support the Marketing strategy.
Lead the identification and execution of global influencer partnerships.
Lead the global vision and implementation of influencer seeding strategies.
Oversee reporting and metrics to ensure KPIs are established.
Build and maintain strong relationships with a wide network of talent and industry leaders.
Media Relations/Communications
Ideate and manage the PR agencies and the development of Global Comm Launch Plans.
Oversee development of Communications tool kits, press releases, and creative mailings.
Ideate and develop big ideas to support brand equity.
Work closely with the affiliate manager on media relations strategies.
Support crisis communications in line with leadership.
Executive spokespeople management/oversight.
Social Media
Lead execution of Social Media plans and activations that create meaningful storytelling around the brand.
Team Management
Manage a team of 4-5 reports, including Copywriting, Public Relations, Influencers, and Social Media.
Manage the Global Communications budget.
Ensure the sharing and cross-pollination of ideas between all teams.
You areKey Skillsets
Strong intuition for up-and-coming talent and command of the cultural zeitgeist.
Storytelling and content development skills.
Best in class writing skills.
Excellent presentation and communication skills.
Passionate about building meaningful internal and external relationships.
Strategic agility.
Disruptive mindset.
Insights driven.
Organized, detail-oriented.
Able to prioritize multiple projects.
Strong passion for and understanding of the premium, beauty, and fashion industries.
Qualifications
10+ years of Communications and Influencer Marketing experience in the US.
Premium beauty brand experience, skincare preferred.
Budget management experience.
Proven leadership in a global/matrixed business environment.
Skillful at building key relationships among key business partners.
A strong communication and presentation ability.
Why us?
Flexible working hours.
Flexibility regarding office vs. mobile working solutions.
A competitive and attractive salary.
You will work in a highly committed team in which every individual counts.
You will have the opportunity to shape and influence a company that has high growth rates.
A dynamic working environment, flat hierarchies, fast responsibility, and new challenges every day.
Cooperation is cross-functional and international.
Product discounts.
At Allies Group we celebrate diversity among all people. Therefore, we are committed to providing equal opportunities to all applicants.
About usAt ALLIES, formula is everything. We make efficacious skincare for all skins at every stage of life.
#J-18808-Ljbffr