Allies Group Pte Ltd
Head of Global Integrated Communications & Influencer Marketing
Allies Group Pte Ltd, Los Angeles, California, United States, 90079
About the Role
Unlock the Future of Skincare - Join Our Dynamic Team! At Allies, we formulate clinically proven actives in supercharged concentrations. Our passion for innovative skincare and creating truly new formulas garners praise from “skinintellectuals”, celebrities, dermatologists, and retailers globally and we're seeking a Head of Global Integrated Communications & Influencer Marketing (all genders) who’s able to share our passion for skincare and is ready to take our premium products to even greater heights.
Position OverviewThis role is pivotal in shaping the future of our global brand communications strategy, driving word-of-mouth buzz, strategic partnerships, and a robust earned media approach. The position will play a key role in crafting the overall storytelling strategy for Allies of Skin, ensuring our brand narrative resonates globally. The leader in this role will develop and execute a comprehensive communications strategy, supporting major brand launches, key moments, and purpose-led initiatives, all while staying true to our brand identity. A deep understanding of emerging trends, global culture, and the current zeitgeist is essential for success in this position.
Location: Los Angeles (Remote)
You'll Do
Strategy
Lead and develop robust, integrated communications strategies to drive the brands’ businesses and elevates our premium positioning, with a focus on disruptive influencer strategies and executions and key programs (e.g., major global talent identification and negotiation, large global influencer/media events, brand partnerships, major media stories,, etc.) Establish benchmarks and KPIs to enable consistent reporting on progress and success sharing with a focus on brand awareness, engagement, relevance, and preferenceCraft positioning brand storytelling with compelling and persuasive key messages and themes that elevate the overall brand narrativeLead Advocacy & Social Media Strategy and create innovative ways to continue to build on the brand’s word of mouth.Develop and lead Global Brand Collaborations and secure disruptive and strategy partnerships, Ensure seamless launch executions in collaboration with all cross-functional and regional partners.Partner with Product Development to build and accelerate the visibility of Allies of Skin’s approach to scientific authority, through the lens of renowned Dermatologists and Experts in fields relevant to Allies of Skin.Lead the strategic planning and execution of communication campaigns for New Product Launches, ensuring cohesive messaging across all channels and markets. Identify and engage brand ambassadors, influencers, and industry experts to support launch initiatives.Develop and manage relationships with key opinion leaders and industry stakeholders to amplify the company’s message and drive product adoption. Craft and distribute compelling press releases, media kits, and other PR materials to generate positive media coverage for NPDs and other brand initiatives.Influencer & Creator Affiliate RelationsDevelop and lead Influencer & affiliate relations that support the Marketing strategy; oversee execution worldwide, with a special focus on the US.Lead the identification, and execution of global influencer partnerships, including storytelling and content creationLead the global vision and implementation of influencer seeding strategies, including the creation of guidelines to ensure messaging and brand standards are maintainedOversee reporting and metrics to ensure KPIs are established, goals are clear and measuredBuild and maintain strong relationships with a wide network of talent, tastemakers, industry leaders, and partners who embody the culture and values of Allies of Skin with a focus on key premium brand partners and key opinion leaders/brand ambassadorsMedia Relations/CommunicationsIdeate and manage the PR agencies and the development of Global Comm Launch Plans for all key brand moments and product launches ensuring holistic strategies across all touchpoints.Oversee development of Communications tool kits, press releases, creative mailings, press gifts, etc.Ideate and develop big ideas to support brand equity, amplify brand heritage, and drive forward global communications strategy to maximize earned media across all platformsWork closely with the affiliate manager on media relations strategies; maintain relationships with key influential beauty and trade press.Support crisis communications in line with leadership.Executive spokespeople management/oversight.Social MediaLead execution of Social Media plans and activations that create meaningful storytelling around the brand and our products, to meet pre-defined KPIsTeam ManagementManage a team of 4-5 reports, including Copywriting, Public Relations, Influencers, and Social Media. Manage the Global Communications budget, and meet with the finance team on a regular basis to ensure the budget is effectively allocatedEnsure the sharing and cross-pollination of ideas, success stories, and new media/social opportunities between all teams
You are
Key Skillsets
Strong intuition for up-and-coming talent and command of the cultural zeitgeistStorytelling and content development skillsBest in class writing skillsExcellent presentation and communication skillsPassionate about building meaningful internal and external relationshipsStrategic agilityDisruptive mindsetInsights drivenOrganized, detail-orientedAble to prioritize multiple projectsStrong passion for and understanding of the premium, beauty, and fashion industriesQualifications10+ years of Communications and Influencer Marketing experience in the USPremium beauty brand experience, skincare preferredBudget management experienceProven leadership in a global/matrixed business environment and experience leading a team with diverse skillsetsSkillful at building key relationships, especially among key business partners, with a record of demonstrated ability to exercise excellent judgment consistently and build rapport quickly with both internal and external stakeholders of all levelsA strong communication and presentation ability, leveraging insights and data to articulate strategy and influence executives and colleagues
Why us?
Flexible working hoursFlexibilityregardingoffice vs. mobile working solutionsA competitive and attractive salaryYou will work in a highly committed team in which every individual countsYou will have the opportunity to shape and influence a company that has high growth ratesA dynamic working environment, flat hierarchies, fast responsibility, and new challenges every dayCooperation is cross-functional and international, characterized by an open and transparent corporate cultureProduct discountsAt Allies Group we celebrate diversity among all people. Therefore, we are committed to providing equal opportunities to all applicants. We promote a diverse and inclusive work environment and would like to make you feel comfortable in your own skin.#J-18808-Ljbffr
Unlock the Future of Skincare - Join Our Dynamic Team! At Allies, we formulate clinically proven actives in supercharged concentrations. Our passion for innovative skincare and creating truly new formulas garners praise from “skinintellectuals”, celebrities, dermatologists, and retailers globally and we're seeking a Head of Global Integrated Communications & Influencer Marketing (all genders) who’s able to share our passion for skincare and is ready to take our premium products to even greater heights.
Position OverviewThis role is pivotal in shaping the future of our global brand communications strategy, driving word-of-mouth buzz, strategic partnerships, and a robust earned media approach. The position will play a key role in crafting the overall storytelling strategy for Allies of Skin, ensuring our brand narrative resonates globally. The leader in this role will develop and execute a comprehensive communications strategy, supporting major brand launches, key moments, and purpose-led initiatives, all while staying true to our brand identity. A deep understanding of emerging trends, global culture, and the current zeitgeist is essential for success in this position.
Location: Los Angeles (Remote)
You'll Do
Strategy
Lead and develop robust, integrated communications strategies to drive the brands’ businesses and elevates our premium positioning, with a focus on disruptive influencer strategies and executions and key programs (e.g., major global talent identification and negotiation, large global influencer/media events, brand partnerships, major media stories,, etc.) Establish benchmarks and KPIs to enable consistent reporting on progress and success sharing with a focus on brand awareness, engagement, relevance, and preferenceCraft positioning brand storytelling with compelling and persuasive key messages and themes that elevate the overall brand narrativeLead Advocacy & Social Media Strategy and create innovative ways to continue to build on the brand’s word of mouth.Develop and lead Global Brand Collaborations and secure disruptive and strategy partnerships, Ensure seamless launch executions in collaboration with all cross-functional and regional partners.Partner with Product Development to build and accelerate the visibility of Allies of Skin’s approach to scientific authority, through the lens of renowned Dermatologists and Experts in fields relevant to Allies of Skin.Lead the strategic planning and execution of communication campaigns for New Product Launches, ensuring cohesive messaging across all channels and markets. Identify and engage brand ambassadors, influencers, and industry experts to support launch initiatives.Develop and manage relationships with key opinion leaders and industry stakeholders to amplify the company’s message and drive product adoption. Craft and distribute compelling press releases, media kits, and other PR materials to generate positive media coverage for NPDs and other brand initiatives.Influencer & Creator Affiliate RelationsDevelop and lead Influencer & affiliate relations that support the Marketing strategy; oversee execution worldwide, with a special focus on the US.Lead the identification, and execution of global influencer partnerships, including storytelling and content creationLead the global vision and implementation of influencer seeding strategies, including the creation of guidelines to ensure messaging and brand standards are maintainedOversee reporting and metrics to ensure KPIs are established, goals are clear and measuredBuild and maintain strong relationships with a wide network of talent, tastemakers, industry leaders, and partners who embody the culture and values of Allies of Skin with a focus on key premium brand partners and key opinion leaders/brand ambassadorsMedia Relations/CommunicationsIdeate and manage the PR agencies and the development of Global Comm Launch Plans for all key brand moments and product launches ensuring holistic strategies across all touchpoints.Oversee development of Communications tool kits, press releases, creative mailings, press gifts, etc.Ideate and develop big ideas to support brand equity, amplify brand heritage, and drive forward global communications strategy to maximize earned media across all platformsWork closely with the affiliate manager on media relations strategies; maintain relationships with key influential beauty and trade press.Support crisis communications in line with leadership.Executive spokespeople management/oversight.Social MediaLead execution of Social Media plans and activations that create meaningful storytelling around the brand and our products, to meet pre-defined KPIsTeam ManagementManage a team of 4-5 reports, including Copywriting, Public Relations, Influencers, and Social Media. Manage the Global Communications budget, and meet with the finance team on a regular basis to ensure the budget is effectively allocatedEnsure the sharing and cross-pollination of ideas, success stories, and new media/social opportunities between all teams
You are
Key Skillsets
Strong intuition for up-and-coming talent and command of the cultural zeitgeistStorytelling and content development skillsBest in class writing skillsExcellent presentation and communication skillsPassionate about building meaningful internal and external relationshipsStrategic agilityDisruptive mindsetInsights drivenOrganized, detail-orientedAble to prioritize multiple projectsStrong passion for and understanding of the premium, beauty, and fashion industriesQualifications10+ years of Communications and Influencer Marketing experience in the USPremium beauty brand experience, skincare preferredBudget management experienceProven leadership in a global/matrixed business environment and experience leading a team with diverse skillsetsSkillful at building key relationships, especially among key business partners, with a record of demonstrated ability to exercise excellent judgment consistently and build rapport quickly with both internal and external stakeholders of all levelsA strong communication and presentation ability, leveraging insights and data to articulate strategy and influence executives and colleagues
Why us?
Flexible working hoursFlexibilityregardingoffice vs. mobile working solutionsA competitive and attractive salaryYou will work in a highly committed team in which every individual countsYou will have the opportunity to shape and influence a company that has high growth ratesA dynamic working environment, flat hierarchies, fast responsibility, and new challenges every dayCooperation is cross-functional and international, characterized by an open and transparent corporate cultureProduct discountsAt Allies Group we celebrate diversity among all people. Therefore, we are committed to providing equal opportunities to all applicants. We promote a diverse and inclusive work environment and would like to make you feel comfortable in your own skin.#J-18808-Ljbffr