Pfizer
Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID
Pfizer, Long Island City, New York, United States, 11101
Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID
Employer:
PfizerLocation:
New York City, New York, United States of AmericaSalary:
CompetitiveClosing date:
7 Oct 2024ROLE SUMMARY
The following information aims to provide potential candidates with a better understanding of the requirements for this role.At Pfizer (NYSE: PFE), we apply science and global resources to bring therapies to people that extend and significantly improve their lives. Every day, Pfizer colleagues work to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, Pfizer collaborates with health care providers, governments, and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, Pfizer employees have worked to make a difference for all who rely on them.
As part of our commitment to tackling COVID-19, Pfizer has developed both preventative and therapeutic measures to tackle this virus. Our therapeutic offering, PAXLOVIDTM, is a novel protease inhibitor that, since its Emergency Use Authorization (EUA) in December of 2021, has helped treat over 15M patients at high risk for progression to severe COVID-19. With the FDA approved May 2023 transition from EUA to NDA (New Drug) in the U.S., there is significant opportunity to bolster the leadership position of PAXLOVID in the marketplace. And with new clinical and real-world evidence data, label indications, and administration routes anticipated throughout 2024, there is even greater opportunity to help more patients get the care that they need.
The Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID, will report directly to the Sr. Director, Consumer Team Lead, U.S. Antiviral and will be responsible for leading and executing the consumer digital and omnichannel media strategy for PAXLOVID in the US. He/she will work with the Consumer Team Lead, Creative Agencies, Media partners, and the Pfizer Chief Marketing Office (CMO) to challenge established thinking to solve brand issues in innovative ways; creating impactful, innovative programs that effectively educate consumers about the risks of COVID and provide the facts about PAXLOVID for appropriate patients. The Director will be expected to ensure all consumer initiatives are of the highest quality and are executed flawlessly and in a compliant manner.ROLE RESPONSIBILITIESThe Consumer Director will lead the development and execution of multiple consumer initiatives, including but not limited to:Digital BrandedNew and emerging technologies to identify unique opportunities to reach targeted populationsPartner with Pfizer Media to develop efficient, effective, and novel media strategies that optimize media mix to reach new and existing consumers across the Omnichannel landscapeIdentify current and future market opportunities as well as identify competitive threats to category leadership, with a focus on digital innovationCollaborate and align with HCP marketing, Vaccines, Global PAXLOVID, and PCHS as well as the CMO, External Communications, Medical, Legal, and Regulatory to develop impactful Digital Assets and educational materials and ensure a synergistic franchise approachPartner with Multicultural marketing to identify and recommend novel ways to reach our underserved communities to increase treatment ratesCollaborate and align with marketing team counterparts and cross-functional team members to ensure digital plans work in synergy to deliver overall MROI (marketing return on investment)Assist in the development of critical business planning deliverables such as Operating Plan, tactical plan, budgets, and long-range forecastsBASIC REQUIREMENTS
BA or BS required10+ years of marketing experience; less with advanced degree6 or more years of US healthcare or pharmaceutical industry experienceDocumented ability to effectively engage with stakeholders to drive behavior changeStrong business acumen including demonstrated strategic marketing and analytical thinking skillsDemonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.Demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.An absolute commitment to adherence to all applicable compliance rules and regulations.PREFERRED REQUIREMENTS
MBA preferredAt least 5 years of consumer brand marketing experience in a range of therapeutic areasAt least 3 years of focused digital marketing experience including omnichannel strategy as well as experience with the deployment of digital tactics to create greater engagement along the consumer journeyNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS15-20% Domestic TravelWork Location Assignment: On PremiseLAST DAY TO APPLY:
09/19/2024The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental, and vision coverage.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state, and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. This position requires permanent work authorization in the United States.
#J-18808-Ljbffr
Employer:
PfizerLocation:
New York City, New York, United States of AmericaSalary:
CompetitiveClosing date:
7 Oct 2024ROLE SUMMARY
The following information aims to provide potential candidates with a better understanding of the requirements for this role.At Pfizer (NYSE: PFE), we apply science and global resources to bring therapies to people that extend and significantly improve their lives. Every day, Pfizer colleagues work to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time. Consistent with our responsibility as one of the world's premier innovative biopharmaceutical companies, Pfizer collaborates with health care providers, governments, and local communities to support and expand access to reliable, affordable health care around the world. For more than 175 years, Pfizer employees have worked to make a difference for all who rely on them.
As part of our commitment to tackling COVID-19, Pfizer has developed both preventative and therapeutic measures to tackle this virus. Our therapeutic offering, PAXLOVIDTM, is a novel protease inhibitor that, since its Emergency Use Authorization (EUA) in December of 2021, has helped treat over 15M patients at high risk for progression to severe COVID-19. With the FDA approved May 2023 transition from EUA to NDA (New Drug) in the U.S., there is significant opportunity to bolster the leadership position of PAXLOVID in the marketplace. And with new clinical and real-world evidence data, label indications, and administration routes anticipated throughout 2024, there is even greater opportunity to help more patients get the care that they need.
The Director, Consumer Omnichannel and Digital Marketing, US PAXLOVID, will report directly to the Sr. Director, Consumer Team Lead, U.S. Antiviral and will be responsible for leading and executing the consumer digital and omnichannel media strategy for PAXLOVID in the US. He/she will work with the Consumer Team Lead, Creative Agencies, Media partners, and the Pfizer Chief Marketing Office (CMO) to challenge established thinking to solve brand issues in innovative ways; creating impactful, innovative programs that effectively educate consumers about the risks of COVID and provide the facts about PAXLOVID for appropriate patients. The Director will be expected to ensure all consumer initiatives are of the highest quality and are executed flawlessly and in a compliant manner.ROLE RESPONSIBILITIESThe Consumer Director will lead the development and execution of multiple consumer initiatives, including but not limited to:Digital BrandedNew and emerging technologies to identify unique opportunities to reach targeted populationsPartner with Pfizer Media to develop efficient, effective, and novel media strategies that optimize media mix to reach new and existing consumers across the Omnichannel landscapeIdentify current and future market opportunities as well as identify competitive threats to category leadership, with a focus on digital innovationCollaborate and align with HCP marketing, Vaccines, Global PAXLOVID, and PCHS as well as the CMO, External Communications, Medical, Legal, and Regulatory to develop impactful Digital Assets and educational materials and ensure a synergistic franchise approachPartner with Multicultural marketing to identify and recommend novel ways to reach our underserved communities to increase treatment ratesCollaborate and align with marketing team counterparts and cross-functional team members to ensure digital plans work in synergy to deliver overall MROI (marketing return on investment)Assist in the development of critical business planning deliverables such as Operating Plan, tactical plan, budgets, and long-range forecastsBASIC REQUIREMENTS
BA or BS required10+ years of marketing experience; less with advanced degree6 or more years of US healthcare or pharmaceutical industry experienceDocumented ability to effectively engage with stakeholders to drive behavior changeStrong business acumen including demonstrated strategic marketing and analytical thinking skillsDemonstrated ability to work effectively in a cross-functional team and lead colleagues outside of a direct reporting relationship through influence and persuasion.Demonstrates a breadth of diverse leadership experiences and capabilities including the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.An absolute commitment to adherence to all applicable compliance rules and regulations.PREFERRED REQUIREMENTS
MBA preferredAt least 5 years of consumer brand marketing experience in a range of therapeutic areasAt least 3 years of focused digital marketing experience including omnichannel strategy as well as experience with the deployment of digital tactics to create greater engagement along the consumer journeyNON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS15-20% Domestic TravelWork Location Assignment: On PremiseLAST DAY TO APPLY:
09/19/2024The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental, and vision coverage.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state, and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. This position requires permanent work authorization in the United States.
#J-18808-Ljbffr