Pfizer
US LITFULO Senior Marketing Manager, Omnichannel
Pfizer, Long Island City, New York, United States, 11101
The US LITFULO team comprises a group of talented, diverse, tenacious colleagues and attracts employees focused on developing or enhancing their growth mindset. With several Pfizer Firsts under our belts, we remain focused on building an excellent, innovative brand with patients at the center of our mission. The team is driven by an unrelenting determination to embody Pfizer’s values and to be the catalyst for every team member’s success. We harness our individual and collective strengths and embrace the courage to pursue boldness.
Do you have the skills to fill this role Read the complete details below, and make your application today.
The Senior Manager for the LITFULO Omnichannel workstreams will be responsible for developing and executing the short and long-term strategies and tactics for HCP communication. Communication platforms include website (PfizerPro), media placements (digital, video, print etc.) and NPP communication including email, direct mail and rep triggered tactics. This colleague will advance the evolution of the LITFULO launch story and will align to the CMO’s strategies and new ways of working. This position will report to the US LITFULO Marketing lead.
Role Summary
The Omnichannel marketer owns the strategic development and tactical execution of HCP Customer promotional communications. The marketer will work closely with multiple cross functional partners including the CMO, BAI, Access Team, Media and Creative agencies to lead the evolution of Omnichannel marketing effectiveness.
This person will have strong knowledge of Pfizer advertising, promotional and digital guidance, and will work with review committee (RC) members on delivering effective and appropriate communication tactics in a timely fashion.
Role Responsibilities
Support the development and management of LITFULO operating plan and tactical marketing plansManage agency partners on the creative development and flawless execution of Omnichannel HCP communication tactics for LITFULOManagement of HCP website and coordination with the PfizerPro Development team to update website content and resourcesCoordinate deployment of omnichannel marketing communications across platforms and HCP customer segmentsWork with BAI to establish most appropriate target HCP customer segments (apply to media, HQ email)Work with agencies to tailor messaging according to target segmentWork with CoLab, Content Factory, Pfizer Development, and MNG (rep-triggered letter fulfillment house) for content deploymentWork with BAI, CoLab, CMO and outside vendors leading development of KPI tracking and reporting processesOngoing KPI measurement and tactic enhancement based on market performanceEngage with market research and data analytics to understand HCP target insights and behaviors to develop most impactful messaging
Basic Qualifications
Bachelor’s degree with a minimum 5 years of pharmaceutical industry experience with 1-2 years of product marketing experienceGeneral knowledge of the pharmaceutical and healthcare landscapeProven track record of leading and managing cross-functional teams and professional agenciesExperience monitoring brand marketing budgetsStrong communication skills, ability to mobilize key stakeholdersStrong strategic/analytic skills to develop omnichannel strategies and tacticsA commitment to excellence – in results achieved and the manner in which they are received.Demonstrated Digital Marketing experience, with implementation experience of HCP Digital Marketing TacticsKnowledge and experience of Pfizer HCP platforms (PfizerPro,Veeva)Demonstrated self-starter who can work independently while managing multiple projects simultaneously
Preferred Qualifications
Marketing experience requiredExperience managing creative and media agenciesExperience managing projects within in Review Committee
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Relocation support available
Work Location Assignment: On Premise
LAST DAY TO APPLY: 02/07/2024
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Marketing and Market Research
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Do you have the skills to fill this role Read the complete details below, and make your application today.
The Senior Manager for the LITFULO Omnichannel workstreams will be responsible for developing and executing the short and long-term strategies and tactics for HCP communication. Communication platforms include website (PfizerPro), media placements (digital, video, print etc.) and NPP communication including email, direct mail and rep triggered tactics. This colleague will advance the evolution of the LITFULO launch story and will align to the CMO’s strategies and new ways of working. This position will report to the US LITFULO Marketing lead.
Role Summary
The Omnichannel marketer owns the strategic development and tactical execution of HCP Customer promotional communications. The marketer will work closely with multiple cross functional partners including the CMO, BAI, Access Team, Media and Creative agencies to lead the evolution of Omnichannel marketing effectiveness.
This person will have strong knowledge of Pfizer advertising, promotional and digital guidance, and will work with review committee (RC) members on delivering effective and appropriate communication tactics in a timely fashion.
Role Responsibilities
Support the development and management of LITFULO operating plan and tactical marketing plansManage agency partners on the creative development and flawless execution of Omnichannel HCP communication tactics for LITFULOManagement of HCP website and coordination with the PfizerPro Development team to update website content and resourcesCoordinate deployment of omnichannel marketing communications across platforms and HCP customer segmentsWork with BAI to establish most appropriate target HCP customer segments (apply to media, HQ email)Work with agencies to tailor messaging according to target segmentWork with CoLab, Content Factory, Pfizer Development, and MNG (rep-triggered letter fulfillment house) for content deploymentWork with BAI, CoLab, CMO and outside vendors leading development of KPI tracking and reporting processesOngoing KPI measurement and tactic enhancement based on market performanceEngage with market research and data analytics to understand HCP target insights and behaviors to develop most impactful messaging
Basic Qualifications
Bachelor’s degree with a minimum 5 years of pharmaceutical industry experience with 1-2 years of product marketing experienceGeneral knowledge of the pharmaceutical and healthcare landscapeProven track record of leading and managing cross-functional teams and professional agenciesExperience monitoring brand marketing budgetsStrong communication skills, ability to mobilize key stakeholdersStrong strategic/analytic skills to develop omnichannel strategies and tacticsA commitment to excellence – in results achieved and the manner in which they are received.Demonstrated Digital Marketing experience, with implementation experience of HCP Digital Marketing TacticsKnowledge and experience of Pfizer HCP platforms (PfizerPro,Veeva)Demonstrated self-starter who can work independently while managing multiple projects simultaneously
Preferred Qualifications
Marketing experience requiredExperience managing creative and media agenciesExperience managing projects within in Review Committee
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Relocation support available
Work Location Assignment: On Premise
LAST DAY TO APPLY: 02/07/2024
The annual base salary for this position ranges from $117,300.00 to $195,500.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.
Marketing and Market Research
#J-18808-Ljbffr