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Cypress Human Capital Management, LLC

Marketing Performance Analyst

Cypress Human Capital Management, LLC, San Jose, California, United States, 95199


Marketing Performance AnalystWe have an exciting opportunity for a Marketing Performance Analyst with the leading multimedia and creative software company in the world. This position will be the first point of contact for customer concerns relating to technical issues.Responsibilities:Identify areas of unlock through analysis and actionsTrack, analyze, and report on funnel metrics on a weekly, quarterly, and yearly basis, delivering actionable insights to senior leadership and driving change by influencing partner teamsProvide an expert perspective on the underlying business health, performance, and customer experience of our business across countries, categories, and programsBuild visualizations and analysis to identify gaps in the funnel and areas of campaign optimization, leveraging data from multiple data sources to build a narrativeDevelop and implement data-backed strategies that drive growth, measuring their effectiveness using relevant KPIsProduce reporting and presentations for stakeholdersCollaborate on the financial Outlook process, partnering with Financial Planning to determine the quarter-end close number, contributing to the Outlook report and providing trends/insights for senior stakeholdersPull custom reports from multiple datasets after taking requirements from leadership on project asksPrepare detailed presentations, analysis, and materials to support the management team with QBRs and business reviewsPresent funnel analysis in weekly Run-the-business sessions and during ad-hoc meetingsCross-functional partnerships:Partner with cross-functional teams e.g. Data Science, Data Engineering, Sales to investigate metric anomalies and trends. Scheduling and tracking key meeting series, then working backwards from those deadlines to ensure deliverables are metAbility to formulate hypotheses and use problem-solving techniques to propose solutions for complex problems.Skills and Experience:Bachelor's degree7 to 10 years of experienceExperience in storytelling using data. The ability to analyze and articulate complex data sets will be a mustExperience with standard tools - Excel, JIRA, PowerBI, etc.An effective communicator, with the ability to flex styles dependent on the audience. Experienced in building and maintaining positive relationships across a corporate, matrix organizationBackground in analyzing marketing funnels and providing executive-level reportingTrack record of leveraging data to guide decision-making, taking proactive approaches to delivering high-quality work. Proficient in Excel, able to make Pivot Tables, v-lookup functions etc.Excellent written and verbal communication skills to communicate with stakeholders at all levelsHighly organized and able to thrive in a fast-paced, cross-functional, matrixed organization.Must be located in and around the Bay Area and meet hybrid office requirements:Must be available for core hours for collaboration with global teamsMonday: 7:30am 10:30amTuesday: 8:30am 11amWednesday/Thursday: 7:30am 10:30am.Compensation:Up to $70.42 per hour.#J-18808-Ljbffr